Mastering eCommerce Marketing

https://youtu.be/vn478UMvj8sIn the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these events. The episode also covers the various sectors that can greatly benefit from live shopping and the critical role of effective hosts in driving sales.Takeaways:The importance of authenticity and consistency in live shopping.Understanding the adoption of live shopping in the Western world and addressing common misconceptions.Key strategies for preparing and promoting successful live shopping events.Identifying different sectors that can leverage live shopping for growth.The role of effective hosts in enhancing customer engagement and sales.Chapters:00:00 Introduction and Background01:28 Evolution of Home Shopping and Live Stream Shopping03:34 Key Factors in Live Shopping05:38 Authenticity in Live Shopping08:18 Consistency in Live Shopping10:21 Adoption of Live Shopping in the Western World13:17 Challenges in Implementing Live Shopping17:17 Preparation and Promotion for Live Shopping Events21:42 Structuring a Live Shopping Event26:27 Maximizing Sales Potential and Customer Engagement31:28 Different Sectors in Live ShoppingDawn's LinkedIn - ⁠https://www.linkedin.com/in/dawnchubai/⁠Start your e-commerce journey: ⁠www.vimmi.net⁠Want to be a guest? ⁠Apply here⁠.

https://youtu.be/HprBB339LDEIn this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of digital influence and the art of storytelling with one of the industry's most dynamic figures.Keren's LinkedIn - https://www.linkedin.com/in/keren-brown-6272696/Start your e-commerce journey: www.vimmi.netWant to be a guest? Apply here.

The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together.I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There are incredible stories to be told, trends to be analyzed, and strategies to be shared. That's where eCom Pulse comes in. This podcast is more than just a platform; it's a community for enthusiasts, professionals, and anyone curious about the world of e-commerce.I bring my own experiences and insights to the table as the Co-CEO of Vimmi, a multichannel ecommerce platform, powered by shoppable video. But this is also a learning journey for me. Each episode, we'll dive into various aspects of e-commerce, from emerging technologies to consumer behavior patterns. We'll have conversations with industry leaders, innovators, and disruptors, learning from their experiences and insights.