Mastering eCommerce Marketing

https://youtu.be/mi9zJgZT9AwIn this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods.TakeawaysAI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates.Localization is crucial for international expansion, including using local payment methods, languages, and currencies.Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items.Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience.The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates.Chapters00:00 Introduction to BlueSnap02:00 Passion for the Payment Industry02:51 Changes in the Payment Industry03:42 AI in Payment Workflows04:02 AI Use Cases in BlueSnap06:12 Fraud Prevention with AI08:42 Challenges in Payment Structure09:33 Converting Users into Buyers10:27 Localization for International Expansion12:25 Alternative Payment Methods13:25 Localization of Payment Factors15:27 Localization for a Complete Solution18:18 Buy Now, Pay Later (BNPL)20:18 Social Commerce and Shoppable Videos24:15 Merging Online and Offline Commerce25:27 Video as a Conversion Tool27:10 Future of E-commerce and Payment Methods28:20 Utilizing Local AcquiringDror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/t244iIanLKkEsther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms.Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion.Overall, Esther emphasizes the need for more sustainable practices in fashion and encourages consumers to consider secondhand options.Chapters00:00 Introduction and Background03:20 Transition to Secondhand and Sustainability05:33 Working with Amazon, Etsy, and eBay07:28 Launching on E-commerce Platforms10:07 The Role of AI in Fashion12:26 The Importance of Sustainability in Fashion15:33 Promoting Secondhand Fashion16:26 Marketing Strategies for Designers19:42 Trends in the Fashion Industry22:37 Personal Styling Services25:04 Upcoming Event and ConclusionEsther's LinkedIn: https://www.linkedin.com/in/estherrichterjarousseau/The Icon Muze website: theiconmuse.comLooking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/RAN_bwSEQOQIn this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce.Liz also highlights the opportunities in the B2B e-commerce sector. In this conversation, Liz Kressel discusses the various applications and potential of live shopping in the B2B space. She highlights how live shopping can be used as a selling tool and a way to streamline the purchasing process. Liz also explores alternative uses of live shopping, such as in the insurance industry for informational conferences. The conversation then shifts to the evolving market and audience, with a focus on the preferences of Gen Z and Gen Alpha.Liz shares her thoughts on the future of e-commerce, including the potential for digital storefronts and immersive experiences. She emphasizes the importance of visual content and shoppable videos in driving engagement. Finally, Liz emphasizes the need for businesses to regularly evaluate and optimize their user experience to maximize conversions.TakeawaysThe integration of entertainment and commerce is a growing trend, with content providers becoming e-commerce players and vice versa.Live shopping and shoppable videos are effective ways to engage customers and drive conversions.When planning a live shopping event, it is important to set clear goals, choose the right hosts, market the event effectively, and follow up with customers after the event.E-commerce brands face challenges in optimizing their customer journeys, including website design, navigation, and messaging.Shopify is a popular platform for e-commerce brands, but agencies still play a crucial role in providing technical expertise and strategic guidance.Implementing a successful subscription strategy requires careful planning, including considering customer onboarding, marketing, and customer service.The B2B e-commerce sector offers significant opportunities for growth and innovation. Live shopping has significant potential in the B2B space, allowing for streamlined purchasing processes and one-to-many marketing.Alternative industries, such as insurance, can also benefit from live shopping by using it for informational conferences and transactional purposes.The market and audience for e-commerce are evolving, with younger generations preferring digital platforms and immersive experiences.The future of e-commerce may involve digital storefronts, shoppable videos, and a shift towards visual content.Businesses should regularly evaluate and optimize their user experience to maximize conversions and avoid leaving money on the table.Chapters00:00 Introduction and Background03:01 Integration of Entertainment and Commerce07:58 Live Shopping and Shoppable Videos13:01 Best Practices for Live Shopping Events15:44 E-commerce Challenges and Trends19:34 Optimization and Customer Journeys22:03 Shopify and the Role of Agencies26:27 Subscription Strategies and Implementation31:45 B2B Opportunities in E-commerce32:11 B2B Applications of Live Shopping33:09 Alternative Uses of Live Shopping35:06 The Evolving Market and Audience37:03 The Future of E-commerce39:07 Shoppable Video and Visual Content40:15 Importance of User Experience41:11 Closing Remarks and Contact InformationLiz's LinkedIn: https://www.linkedin.com/in/lizkressel/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/ld7ucT04JjoCarmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years.Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies.Carmen explains the process for launching a successful live shopping event, including event production and preparation, engaging the audience during the event, and post-event marketing and follow-up. She discusses the options for streaming live events on social media platforms and brand websites, as well as the strategies employed by small and medium-sized businesses versus big enterprises.Carmen highlights the importance of live sellers who have a background in TV shopping channels or are influencers. Carmen also introduces Stream Plaza, a live shopping marketplace that aims to connect brands with their audience. She explains the features of Stream Plaza, such as branded stores, live streaming, and product videos.Additionally, Carmen shares her love for traveling and recommends visiting Myanmar for a unique experience.TakeawaysLive shopping originated in China and has evolved significantly over the years.European brands should be more open to trying new things and embracing live shopping.The success of a live shopping event depends on strategic planning, event production, and engaging the audience.Post-event marketing and follow-up are crucial for driving sales and maintaining customer engagement.Streaming live events on social media platforms and brand websites have different advantages and limitations.Small and medium-sized businesses are more flexible and willing to try new things in live shopping compared to big enterprises. Live sellers play a crucial role in live shopping, combining sales expertise with audience interaction.Stream Plaza is a live shopping marketplace that offers branded stores, live streaming, and product videos.The goal of Stream Plaza is to help brands sell more by improving conversion rates and providing a unique shopping experience.Carmen Muley enjoys traveling and recommends visiting Myanmar for its temples, unique culture, and delicious food.Chapters00:00 Introduction and Personal Journey00:39 The Birth of Live Shopping01:35 Early Live Shopping Experiences02:37 Evolution of Live Shopping03:36 TV Shopping Experience04:26 Transition to E-commerce and Social Commerce05:23 Reasons for Moving to China06:13 Opportunities in China07:14 Differences in Consumer Behavior: China vs. Western World08:02 Objections and Challenges for Brands in Europe09:10 Opportunity for Brands to Stand Out10:09 Niche Markets for Live Shopping11:21 Streaming on Social Media vs. Brand's Website13:36 Process for Launching a Successful Live Shopping Event18:23 Event Production and Preparation21:05 Engaging the Audience during the Event25:43 Post-Event Marketing and Follow-Up28:19 Streaming on TikTok Shop and Social Media32:12 Live Shopping Strategies for SMBs vs. Big Enterprise33:47 The Role of Live Sellers36:44 Introducing Stream Plaza39:08 Helping Brands Sell More40:00 Carmen's Love for TravelCarmen's LinkedIn: https://www.linkedin.com/in/carmenmuley/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at ⁠www.vimmi.net

https://youtu.be/BUwmNXNZAtEIn this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations.Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company performance. She highlights the evolving e-commerce landscape and the adoption of technology and data analytics.Kathleen concludes by discussing the importance of product line analysis and the benefits of selling on Amazon. In this conversation, Kathleen Sullivan Garman shares insights and advice on various aspects of brand growth and operations. She discusses the process of launching and protecting a brand on Amazon, the rise of social shopping platforms like TikTok, and the importance of meeting customers where they are.Kathleen also explains the difference between multi-channel and omni-channel strategies, provides tips for selecting and working with 3PL partners, and discusses the pros and cons of 3PL vs. 4PL. Additionally, she shares her personal journey of overcoming fear and embracing adventure, and offers resources and tools for brands to succeed.Takeaways:Efficiency in operations is crucial for driving profitability in e-commerce.Implementing change and optimizing operations require a structured process and overcoming resistance to change.Sales and operations planning (S&OP) is essential for aligning departments and improving overall company performance.The e-commerce industry is evolving, and brands need to adopt technology and data analytics to stay competitive.Analyzing product lines and reducing less profitable skews can improve overall business performance.Selling on Amazon can provide credibility and reach a wider customer base.Chapters00:00 Introduction and Background01:05 Passion for Operations03:02 Engagements and Typical Projects07:32 Implementation Process08:32 Sales and Operations Planning (S&OP)16:23 Challenges of S&OP20:16 E-commerce Trends and Technology Adoption23:21 Product Line Analysis and Skew Reduction26:01 Go-to-Market Strategies29:07 Launching on Amazon29:40 Launching and Protecting Your Brand on Amazon31:10 The Rise of Social Shopping32:30 Meeting Customers Where They Are33:30 Multi-Channel vs. Omni-Channel35:22 Selecting and Working with 3PL Partners38:34 3PL vs. 4PL41:57 Overcoming Fear and Embracing Adventure45:20 Be Brave and Make Changes45:56 Resources and Tools for BrandsKathleen's LinkedIn: https://www.linkedin.com/in/sullygarman/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/Zfwpe9Wv3iMVinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry.Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space.In this conversation, Vinnie O'Brien discusses the use of video to engage customers and the importance of investing in brand campaigns. He emphasizes the need to differentiate through brand awareness and build customer goodwill. The conversation also explores the evolution of shoppable video and the use of Facebook Live for product engagement. Vinnie shares insights on using live shopping for product launches and the importance of engagement and production value in video.The conversation concludes with a discussion on the future of shoppable TV and the balance between high production value and authenticity in video content.Takeaways:Vinny's journey from eBay to his current endeavors illustrates the dynamic nature of e-commerce and the importance of adapting to its changes.Vinny introduces the idea of 'free commerce', advocating for accessible and inclusive e-commerce, and stresses the importance of education in this field.Vinny's work with Rick Watson at RWM Commerce showcases the benefits of combining diverse skills and perspectives in digital commerce.Vinny's insights reveal how technology, like AI, is reshaping retail, from product descriptions to customer insights.Video can be a powerful tool for engaging customers and driving brand awareness.Shoppable video on big screens, such as TVs, presents new opportunities for e-commerce.Being open-minded and questioning traditional e-commerce practices can lead to innovation and improved conversion rates.Chapters:00:00 Introduction and Background09:56 The Future of E-commerce: Free Commerce for Everyone16:03 Challenges and Trends in E-commerce21:39 The Impact of AI in E-commerce24:38 Data and Decision-Making in E-commerce30:43 The Role of Shopify and the Changing Landscape of E-commerce33:22 Navigating the Challenges of Advertising and Exposure34:46 Using Video to Engage Customers35:12 Investing in Brand Campaigns36:35 Differentiating Through Brand Awareness37:39 Building Customer Goodwill38:45 The Evolution of Shoppable Video39:30 Using Facebook Live for Product Engagement41:49 Using Live Shopping for Product Launches42:47 The Importance of Engagement and Production Value in Video45:25 Exploring Shoppable Video on Big Screens48:06 The Future of Shoppable TV50:43 High Production Value vs Authenticity in Video52:51 Vinnie's Experience as a Rickshaw Runner56:18 The Importance of Questioning and Being Open-Minded in E-commerce57:16 Where to Find VinnieVinny O'Brien's LinkedIn: https://www.linkedin.com/in/vinnyobrien/RMW Commerce: https://www.linkedin.com/company/rmwcommerce/Rick Watson's LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/JnSEcDWvEfkJennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space.Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY.Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shares insights and experiences from the e-commerce industry. She emphasizes the importance of speed and flexibility in the fast-paced market, where delays can result in missed opportunities.Jennifer also discusses the value of working with vendors and partners who are invested in the success of the business. Building long-term relationships with these partners can lead to mutually beneficial outcomes. She highlights the need for making informed decisions about vendors and being open to admitting mistakes and changing course when necessary.Jennifer also explores the challenges of omnichannel strategies and tracking customer behavior across channels. Lastly, she shares a unique hobby of hers: cleaning and restoring gravestones.TakeawaysCustomer delight is crucial in the supplement industry, and brands should focus on creating a pleasant experience for customers.Innovation and product development are key to staying competitive in the market.Marketing plays a vital role in launching new products and acquiring customers, with channels like email, SMS, and influencers being effective.E-commerce teams need to be agile and adaptable, leveraging data and technology to drive efficiency and make informed decisions.The staffing needs in e-commerce are evolving, with a focus on filling skill gaps and building efficient teams. Speed and flexibility are crucial in the fast-paced e-commerce market.Building long-term relationships with vendors and partners can lead to successful collaborations.Making informed decisions about vendors and being open to admitting mistakes are important for growth.Tracking customer behavior across channels is a challenge in the omnichannel landscape.Chapters00:00 Introduction and Background01:08 Overview of OLLY and the Supplement Industry02:49 Differentiating OLLY in the Market03:48 Positioning OLLY in E-commerce05:06 Product Configuration and Variants06:28 Innovation and Product Development08:08 Marketing and Launch Strategies09:48 Marketing Channels and Influencers13:58 Challenges in Customer Acquisition16:37 The Changing Landscape of E-commerce20:39 The Impact of AI in E-commerce23:53 SKU Rationalization and Focus25:46 E-commerce Technology Stacks and Operations29:37 Skills and Staffing in E-commerce34:37 The Importance of Speed and Flexibility35:20 Working with Vendors and Partners36:17 Building Long-Term Relationships with Vendors37:13 Making Informed Decisions about Vendors38:10 Being Open to Change and Admitting Mistakes39:48 Omnichannel and D2C vs B2B41:01 Challenges of Tracking Customer Behavior Across Channels43:09 The Ever-Changing and Evolving Nature of E-commerce43:34 Jennifer's Hobby: Cleaning and Restoring Gravestones45:09 Where to Find JenniferJennifer's LinkedIn: https://www.linkedin.com/in/jennifer-peters-3bbb6220/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/2Ak9qVDflIgAlex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service.Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform.Finally, Alex shares his thoughts on building a company with an exit in mind. The conversation with Alex from couch.com covers various topics related to the growth and future of the online furniture industry. Alex discusses the consideration of acquisition, the process of building the platform, the focus on building an organic audience, the future of brick and mortar retailers, the growth of online shopping, and lessons from his acting and singing career.Overall, the conversation highlights the opportunities and challenges in the furniture industry and the importance of tenacity and preparation in entrepreneurship.TakeawaysThe furniture industry faced challenges in the early days of e-commerce, with customers hesitant to make big-ticket purchases online.Providing excellent customer service and building trust were key factors in overcoming objections and increasing conversions.Couch.com aims to help customers find the perfect couch by offering a personalized shopping experience through an AI-powered quiz.The platform monetizes through affiliate marketing and paid advertising partnerships with furniture brands.Building organic reach and co-branded partnerships are key components of the marketing strategy.Acquiring the domain name Couch.com was a strategic investment to establish a strong brand presence in the furniture industry.Reducing the time to purchase is a primary goal for Couch.com, as customers often take several weeks to make a decision.Building a company with an exit in mind depends on the founder's personal goals and vision for the business. Consideration of acquisition can be a turning point for a business and lead to strategic positioning and preparation.Building a robust platform and focusing on organic audience growth are key priorities for online retailers.Brick and mortar retailers in the furniture industry still hold a significant market share, but online shopping is expected to continue growing.Lessons from acting and singing, such as dealing with rejection and the importance of preparation, can be applied to entrepreneurship.Tenacity and perseverance are crucial qualities for startup founders.Chapters00:00 Introduction and Background01:00 Building Apartment 2B03:00 Challenges and Innovation in the Furniture Industry07:59 Overcoming Objections and Providing Customer Service16:33 Creating the Couch.com Platform20:18 Shopper Experience and AI-Powered Quiz24:31 Monetization and Marketing Strategy28:51 Acquiring the Couch.com Domain32:51 Reducing Time to Purchase36:37 Building with an Exit in Mind37:37 Consideration of Acquisition38:32 Building the Platform39:41 Focus on Building an Organic Audience42:04 The Future of Brick and Mortar Retailers43:46 The Growth of Online Shopping45:19 Lessons from Acting and Singing46:43 Closing RemarksAlex's LinkedIn: https://www.linkedin.com/in/alex-back-49784435/Visit www.couch.comLooking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/hY-ZvHTZoqkIn this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels.Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importance of creative in advertising. The episode concludes with a discussion on video length and engagement, as well as the influence of organic content on paid campaigns. In this conversation, Scott and Eitan Koter discuss various topics related to digital marketing and advertising. They explore the impact of organic and paid advertising on customer engagement and success. They also delve into the rise of social commerce and its potential to revolutionize online shopping. Additionally, Scott shares some fun facts about himself, and they conclude the conversation by emphasizing the importance of focusing on the fundamentals of marketing in the fast-paced digital age.Chapters00:00 Introduction and Background06:24 Passion for Small Brands and Integrated Marketing08:01 Planning and Strategy for Small Businesses09:41 Evolving Budgets and Platforms13:42 Insights on Meta, Google, and Amazon18:36 Impact of Apple 2021 and Cookieless World20:18 Rise of Retail Media and Budget Allocation27:55 The Importance of Creative in Advertising32:18 Video Length and Engagement34:32 Paid vs Organic Campaigns35:01 The Impact of Organic and Paid Advertising39:28 The Rise of Social Commerce44:20 Fun Facts about Scott46:07 Back to Basics: Success in the Digital AgeScott's linkedIn: https://www.linkedin.com/in/scott-ohsman-861196a6/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/dtUIryTIdYgIn this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency.They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more brands and merchants in the future.They discuss the possibility of a $1 billion startup with only one employee and make predictions about when it might happen. They also talk about Daniil's personal revelation of being a digital nomad and living in different countries. Finally, they share where listeners can find Daniil online.TakeawaysAI has become more accessible and affordable for businesses, allowing them to leverage its capabilities in various aspects of e-commerce.AI can be used for virtual fitting rooms, AI-generated content, customer segmentation, personalization, and conversion rate optimization.The adoption of AI in e-commerce is still in its early stages, but there is a lot of potential for growth and innovation.While AI can automate certain tasks and improve efficiency, the human touch and expertise are still valuable and necessary in providing personalized experiences and building strong customer relationships.The idea of a $1 billion startup with one employee is not as far-fetched as it may seem. With advancements in technology and the rise of solopreneurs, it is possible for a single person to build a highly successful company.Distribution and audience acquisition are key factors in the success of a startup. Having a product or idea is important, but being able to reach and engage with a large audience is crucial for scaling to a billion-dollar valuation.The future of work is changing, and more people are embracing the digital nomad lifestyle. Being able to work remotely and live in different countries offers a sense of freedom and flexibility.To connect with Daniil Andreev and learn more about his work in e-commerce, you can find him on LinkedIn, Twitter, and other platforms under his full name or the handle 'ECorn.'Chapters00:00 Introduction and Personal Story07:26 AI in E-commerce: Use Cases and Challenges22:12 AI in Marketing: Segmentation, Personalization, and Conversion Rates32:44 The Future of AI in E-commerce40:33 The First $1 Billion Startup with One Employee43:18 Predictions for the First $1 Billion Startup44:02 Personal Revelation: Digital Nomading45:50 Where to Find Daniil AndreevDaniil's LinkedIn: https://www.linkedin.com/in/daniilandreev/ECORN: https://ecorn.agency/Shopify Copilot: https://chat.openai.com/g/g-KHEWkdia2-ecornxshopify-copilotDaniil's newsletter about AI: https://thecreatorsai.com/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net