22. Chic Sustainability: Esther Richter’s Fashion and Sustainability Practices

https://youtu.be/t244iIanLKk

Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms.

Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion.

Overall, Esther emphasizes the need for more sustainable practices in fashion and encourages consumers to consider secondhand options.

Chapters

00:00 Introduction and Background

03:20 Transition to Secondhand and Sustainability

05:33 Working with Amazon, Etsy, and eBay

07:28 Launching on E-commerce Platforms

10:07 The Role of AI in Fashion

12:26 The Importance of Sustainability in Fashion

15:33 Promoting Secondhand Fashion

16:26 Marketing Strategies for Designers

19:42 Trends in the Fashion Industry

22:37 Personal Styling Services

25:04 Upcoming Event and Conclusion

Esther's LinkedIn: https://www.linkedin.com/in/estherrichterjarousseau/

The Icon Muze website: theiconmuse.com

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