Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
May 16, 2019 • 6min
Marketing Tactics | 7 ways to up-level your business
This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business. The 7 marketing tactics I chat about in this episode are straight from the free ebook, where you’ll find another 72 actionable tactics to up-level your business. Download the free ebook - 79 Ways to Up-Level Your Business: http://stephtaylor.co/79
May 14, 2019 • 5min
Paid Advertising | The difference between Facebook Ads and Google Adwords
As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and Google Ads. But, what’s the difference between the two platforms? And, which is better for your business? Take my mini course, 5 Days to First-Class Facebook Ads: http://stephtaylor.co/first-class Follow me on Instagram: http://instagram.com/stephtaylor.co
May 12, 2019 • 10min
Rebroadcast | Optimising your Instagram profile
Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagram profile is discoverable and easily searchable by your target audience (this is probably something your competitors aren’t doing!) How to get more people to click through to your Instagram profile from the search results or likes/followers lists. The things you MUST include when writing your Instagram bio (plus the strategic way to use the single link space that Instagram gives you). There’s an art and a science to Instagram marketing, but before you even start thinking about how to grow your Instagram following or how to get more Instagram likes, you need to start with the basics. This episode takes it all back to square one and helps you get the Instagram marketing foundations spot on. Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. Download my Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: @stephtaylor.co
May 9, 2019 • 5min
Outsourcing your Marketing | Where do I start? What do I outsource first?
This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at where to start with outsourcing your marketing. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
May 7, 2019 • 7min
Social Media | My thoughts on Lush abandoning social media altogether
A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision (and what it means for the rest of us in the ever-changing social media landscape!) Download the free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
May 5, 2019 • 50min
Marketing Mindset | Carly Willoughby-Rolls on business (and life!) with a minimalist mindset
Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutter, figure out what sparks joy and design and live less complicated lives. In this episode, we chat about what it means to approach life and business with a minimalist mindset, how to do less and achieve more at the same time, and how to simplify your marketing. Find Carly at http://minimalista.com.au/ and @minimalista.com.au on Instagram
Apr 30, 2019 • 17min
Socialette Turns 1 | Rapid-fire listener Q&A
Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can. Download the Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co
Apr 28, 2019 • 32min
Marketing Mindset | Casey Mason on overcoming mindset blocks in your marketing, running an event and leveraging collaborations
Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing (especially when it comes to putting yourself out there), how to run an event and how to make the most of free marketing tactics, like collaborations. Get 10% off your tickets for the Real Girls, Real Success Convention with the code ‘STEPH’ - https://www.therealherproject.com/events
Apr 25, 2019 • 6min
Facebook Marketing | The 2019 algorithm changes + How the Facebook algorithm works
Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what the new changes mean for the Facebook newsfeed. Shop 5 Days to First-Class Facebook Ads at http://stephtaylor.co/firstclass Follow me on Instagram at http://instagram.com/stephtaylor.co
Apr 7, 2019 • 6min
Business Life | 5 ways my business has changed my life (for better and for worse)
Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co
