Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Mar 19, 2020 • 9min
Networking Tip | How to get the most out of a conference or an event as an introvert
Being an introvert doesn’t mean you can’t get a lot of value out of events and meet new people - it just means it doesn’t come as naturally to us as it does for extroverts. It drains our energy, whereas extroverts gain energy from these sorts of things. This episode I’m sharing 6 tips for getting the most out of an in-person conference or event as an introvert. A lot of these tips will be applicable to extroverts as well, but I know we introverts struggle with events a lot more, so this episode goes out to my fellow introvert friends. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Mar 17, 2020 • 45min
Bobby Klinck on legal essentials for online businesses, online courses and memberships
Bobby Klinck is a lawyer (of the fun kind!) specialising in online businesses. He helps online entrepreneurs set their business and legal foundations so they can stop imagining what could be and start building the businesses of their dreams. This episode, we’re chatting all about how to make sure your legal boxes are ticked when you’re launching an online course or membership. Some of the things we talk about in this episode include… The most common areas Bobby sees business owners making mistakes when it comes to their legals. The key agreements and contracts that business owners and entrepreneurs need (but usually don’t realise they do!) How to handle promises, guarantees and refund policies with your online course or membership. The legal essentials when you’re launching an online course or membership. You can find Bobby Klinck at https://www.bobbyklinck.com/ or at @bobbyklinck on Instagram. ---- Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Mar 15, 2020 • 8min
Webinar Launches | 5 reasons launching with a webinar works so well
Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the reason I recommend webinars over a Facebook Live or Instagram Live is because people need to register. The act of registering means they’re committing to showing up and it feels a lot more serious than just yet another FB Live. This episode, I’m sharing 5 reasons why webinars launches work so well when you’re launching something new. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Mar 12, 2020 • 9min
Business Tip | You've got to do what nobody else is willing to do
I was recently at an event where one of the speakers, James Wedmore, who I’ve been fangirling for a long time now, said that to be successful, you’ve gotta to do what nobody else is willing to do. And I thought: What can I do in my business that nobody else (or very few people) are willing to do? Then, it hit me - I’ve been doing a lot of these things already, and they’ve ended up being the things that have worked best for my business growth. So this episode, I’m sharing a few things that few people are willing to do, but that have had the biggest impact on my business. Hopefully these will spark some ideas for you! Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Mar 10, 2020 • 12min
Launching | Should you do a webinar? A challenge? A video series?
When you’re launching, how do you know what type of launch event to do? Should you launch with a webinar? Should you do a 3-day challenge? Should you launch with a video series? ’m looking at the pros and cons of launching with webinars, challenges and video series. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Mar 8, 2020 • 8min
Digital Products | 5 lessons from selling $20,000 worth of a $20 digital product
I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn’t usually business owners. This template has, to date, sold 1,000 copies without me having to do any marketing for it. I’ve literally done nothing - I don’t think I’ve even promoted it on Instagram. It just sells on autopilot. But, it’s also been a bit of a pain to deal with at times. This episode, I’m sharing 7 lessons I’ve learned from selling $20,000 worth of Canva templates. Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co
Mar 5, 2020 • 42min
Bay Bradfield on why you’re not making sales, how to stop feeling sleazy when you’re selling and how to make more sales
If your business isn’t making sales, then it’s not making money. And if you’re not making money, well, there’s only so long you can stay in business for. Enter today’s podcast guest: Bay Bradfield, a business growth strategist and sales coach. She knows a thing or two about selling, and she’s here to share her sales strategies with us. In this episode, we chatted about: Why so many business owners HATE selling (and the simple mindset shift you can make to make selling a tiny bit easier). The biggest mistakes Bay sees business owners making when it comes to sales, and the simple steps they can take to fix these. Bay’s biggest tips for successful sales calls (including how to talk about the one thing that scares us so much: The price). How to overcome the common mindset block “my audience wouldn’t pay that much for my product/service”. Why you feel icky and sleazy when it comes to selling, and how to flip it around. Her top tips for making more sales in your business. You can find Bay on Instagram @baybradfield and on her website www.baybradfield.com Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co
Mar 3, 2020 • 10min
Online course creation | Why you shouldn't create a "comprehensive" online course
Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is launching online courses, I’ve learned a thing or two about online course creation along the way as well. One of the BIG places I see so many of you getting stuck is this idea that you want to create the most comprehensive online course out there - you want to teach your audience EVERYTHING there is to know about your area of expertise. But, there are a few problems with creating a super comprehensive online course that’s jam-packed with everything they could possibly ever learn. This episode, I’m sharing why you shouldn’t create a comprehensive online course. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap
Mar 1, 2020 • 6min
What to launch | 5 ways to uncover the perfect idea for your next course, membership or digital product
So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digital product, but you just don’t know how to flesh it out a bit more. There’s this misconception that you have to be super creative to come up with an idea for a digital product and that’s simply not true. There are a few places you can look to for inspiration. This episode, I’m sharing a few ways to uncover the perfect idea for your next digital product. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap
Feb 27, 2020 • 5min
Behind the Scenes | Why I’m launching a membership this year
Later this year, I’m launching a membership. It’s all still in the works, so I can’t share full details with you just yet… But this episode, I’m giving away the most spoilers so far. I haven’t actually shared a lot of this with anyone except some really close business friends. In today’s episode, I’m sharing a couple of reasons why I chose to launch a membership - as well as those spoilers about what my membership might look like. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap
