Imperfect Action

Steph Taylor
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Sep 29, 2020 • 5min

Launching | How trying to "build hype" is hurting your launch

Believe it or not, trying to build hype and sell in your launch can actually damage your results. This episode, I'm sharing just why you shouldn't be trying to build hype. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Sep 27, 2020 • 8min

Launching | Your launch isn't just about "building hype"

There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-launch, there are 5 objectives for your pre-launch content that aren't about building hype. This episode, I'm sharing the 5 purposes of your pre-launch content. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Sep 10, 2020 • 5min

Digital Product Myth-busting | "I feel bad for charging people"

Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on why the world needs to you to charge for them and not give everything away for free! Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Sep 8, 2020 • 11min

Behind the Scenes | 7 things that have happened in 1 year since niching down

A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided to niche down. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Sep 6, 2020 • 8min

Digital Product Myth-busting | "My product has to be ready before I can launch"

Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is when you sell it before you make it, or before you’ve finished making it. This episode, I’m looking at why you would want to pre-sell your product and how you might go about it. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Sep 3, 2020 • 58min

EP 300 SPECIAL! | Ronsley Vaz interviews me on the realities of entrepreneurship and "success", mindset shifts and my 20-year vision

To celebrate 300 episodes of Socialette, I asked my good friend and mentor, Ronsley Vaz, to interview me on my own podcast. Given that he's the person who got me into podcasting (and is also the best interviewer I know), it seemed only fitting that he should be the one to interview me. This episode was incredibly scary for me to record and Ronsley asked me some pretty tough questions about the realities of entrepreneurship and "success", mindset shifts and my 20-year vision. You can hear more of Ronsley's (very soothing) voice on his podcast, The Psychology of Entrepreneurship, and you can connect with him on Instagram @ronsleyvaz Are we Instagram friends yet? You can find me over there @stephtaylor.co
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Sep 1, 2020 • 6min

Rebroadcast | Why you NEED to invest in yourself for your business to succeed

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stephtaylor.co
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Aug 25, 2020 • 7min

Rebroadcast | Working ON your biz vs. Working IN it

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Are we Insta friends yet? Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 18, 2020 • 7min

Rebroadcast | "What type of online course should I create?

Not all online courses (also known as digital courses) are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, so you can decide which type is best for your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 16, 2020 • 8min

Rebroadcast | 5 reasons to create an online course

Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom to travel more, create more and run my business on my own terms. This episode I’m sharing 5 reasons to create an online course. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

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