Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Jul 3, 2022 • 15min
If I were starting over with no audience, no products and no biz... This is what I would do
Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 30, 2022 • 17min
9 things I did that helped grow my podcast to 1.5 million downloads
Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have been AMAZING! And today I share with you my winning formula.In today's episode, we talk about:- Community driven content and the benefits of surveying your audience- Pitching podcasts using your unique angle- All roads lead to the podcast!- Repurposing your podcasts through multiple platforms - EDMs, Instagram...- Creating podcast playlists- The benefits of transcribing your podcast- Other things that have helped grow my showSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 28, 2022 • 18min
7 ways to create consistent income in your business (without launching a membership)
Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership...In this episode I talk about:- Establishing and growing your email list, and make offers regularly- The importance of lead magnets and subsequent nurture sequences- Payment plans...they can often make your products more accessible- Affiliate programs- Reconsider how you work with existing clients - Offer variety in the way people can work with you- Sell more often!!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 26, 2022 • 21min
Thinking of launching something? These are the best types of content to post
Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...In this episode I talk about:- Why launching starts 60-90 days BEFORE cart open (and what to post during this time)- The key content principles you can't ignore- Educating your audience—A-C, don't ignore point B!- Followers vs Subscribers...the value of Lead Magnets- Showcase what's possible...how to turn testimonials into relatable contentSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 23, 2022 • 13min
How to ensure your online course, program or membership delivers the most value
If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal!In this episode we cover:- Identifying and understanding the starting point of your audience...- All roads lead to the dream outcome... - Nailing the relationship to the outcome...what challenges stand in the way- Pinpoint the learning needs to get from A to B- Remove the unnecessary steps....fluff is not value!Key takeaway - if you can get them from point A to point B quicker, easier, or more enjoyably than all the products, then yours is going to be the most valuable one! SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 21, 2022 • 31min
Shelley Judge on how creating and launching a course at the same time helped her to overcome perfectionism
Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey.In today's episode we chat about:- The benefit of creating a digital product as an alternative to one-on-one client work- The reality of creating and launching concurrently- Overcoming the fears and mindset muck and dealing with perfectionism and procrastination- Biggest launch take-aways- The benefit of non-buyer surveys- The objection of costs and investment- Preparing the audience to buy through content sharing...You can find Shelley at www.goodlittleeaters.com or you can DM her on Instagram @goodlittleeaters to chat about anything mealtimes and kids nutrition related.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 19, 2022 • 21min
How I went from one online course to a 7-figure digital product-based business
My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 16, 2022 • 16min
Day 5: 5 days to clarity on your digital product idea
Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in. In this episode, we're looking at the final step, how will you physically create it and launch it!- The BIG misconception - creating vs launching...- It is absolutely possible to launch before you create and why this is an option worth considering- My creation process, and the 3 ways to move forward- Validation and product refinement - real-time market researchSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jun 15, 2022 • 21min
Day 4: 5 days to clarity on your digital product idea
This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creating a digital product that people want, need, and will pay money for.- Today we are looking at 'what' format for your digital product and 'how' to create it- We explore the various formats to suit your customer's needs best- Some tips on how to create the most common formats- Kajabi, the easy tech solution...- No cookie cutter here - the importance of creating and designing your digital product to your specific requirementsSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit
Jun 14, 2022 • 14min
Day 3: 5 days to clarity on your digital product idea
This is Day 3 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to create next, or you have too many ideas and can’t decide which to start with.- In this episode, we cover how you best solve the problem- What's your unique signature - providing your customers with quicker, easier or more enjoyable results - Identifying the lowest hanging fruit right now!- Creating your problem-solving statementSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
