Imperfect Action

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).- How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads.- How using a lead magnet as a tool is a great way to move people closer to buying from you.- The importance of keeping your offer-specific lead magnet simple—for you and your audience.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.- How using consistency to grow your audience over time means showing up—even when you don't feel like it.- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.SHOW LINKS:- Podcast Episode #642 "Choosing the right niche for your online business": DM me "642" on Instagram (@stephtaylor.co) for a direct link- Podcast Episode #662 "7 questions to get crystal clear on your messaging and stand out online": DM me "662" on Instagram (@stephtaylor.co) for a direct link- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When it comes to selling your online products, it's the small tweaks that often make the biggest difference. So until you can hone that underlying strategy and make those adjustments, you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.- How collecting testimonials can instantly connect with your audience (if they're written in a way that leverages their value).- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.SHOW LINKS:- DM me "MAGIC" on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.- Why having deadlines are so important—even when launching your low ticket offer.- Why considering your client's "total lifetime value" is important when launching offers <$100.- What my business has taught me about live launching low ticket offers.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Dealing with a copycat? Check out Riz Amin's CopyCat Kit here- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

When it comes to running your online business, you'll have short-term, urgent "I need to do now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram @stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Is an evergreen course really the "easy" solution? Something you can automate and then forget about it, hoping that people will just magically buy it? Well, it would be great if evergreen courses worked like this, but they don't! In today's episode, I am sharing the real differences between a live launch and opting for evergreen, and what you need to know about both.- The true differences between evergreen and live launching and the benefits of each.- When creating evergreen offers is costing you sales—and the two most common mistakes I see course creators making.- How live launching gives you essential intel for a highly successful evergreen course.- The two misconceptions about launching and how these affect your sales.- How building an automated evergreen funnel is not always the best first step, and what to do instead.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you nowhere? Or not sure where to start? In today's episode, I am sharing how to choose what offer to focus on (and where to find ideas if you're stuck!).- Why having too many offers that are "sitting on your shop shelf" can feel messy and overwhelming.- Why examining your current offer suite is a great place to start for ideas for your next launch.- How launching an existing offer is a great way to help more people without starting from scratch.- Finding clarity when you have too many new ideas—or no ideas at all.- The four easiest ways to find ideas for your next offer and the essential questions to ask yourself before you decide.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm- Sign up to the Launch Magic waitlist: https://stephtaylor.co/lmwaitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Does your business stop when you stop—or is it pretty self-sufficient? Or perhaps you're somewhere in the middle? In today's episode, I am sharing some great tips to help you understand your role in your business better and how you can prepare to take some time off—on your terms.- Understanding the "off-grid" test so that you can still maintain high client satisfaction and high profitability.- The different stages of your business and what these mean for your time offline.- Why setting up your foundations now will help you build a business that's profitable when you're offline.- Why taking a few weeks off now *is* possible, even if you don't have all of your ducks in a row.SHOW LINKS:- DM me "EMM" on Instagram (stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- Join Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to go broader in your business.- The importance of understanding your total addressable market and where you business is positioned within that.- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).- How having a really specific niche to start with can help you to make those initial waves.- Why your niche *will* inevitably change over time and how to navigate that.- The relevance of market demand and its role in expanding your niche.- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.SHOW LINKS:- Episode 642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM "642" on Instagram @stephtaylor.co and I'll send you the direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...