Imperfect Action

Launching is not a one-time gig. It's a repeatable process that works for your product and your audience, so that you can continue to launch a few times a year and bring in profits each time. It starts with the first launch—but it doesn't end there. In today's episode, I'm sharing more about the repeatable live launch framework that I use in my own business.- The four R's that create the framework for every launch I do.- Why launching the first time is only the beginning and how you can use that experience to bring better results the next time around.- How using real numbers from your first launch will help you to make the necessary tweaks and grow your audience for the next launch.- When launching over and over helps you to understand your audience better, streamline your content messaging and convert more reliably so that you can invest in paid advertising to grow before the next launch.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch.- Why understanding who your ideal customer is for the specific offer you're launching is what will impact your launch results the most.- Why knowing exactly what problem your offer solves, the solution it delivers and the transformation your ideal customer will have ensures that you will nail your messaging for those who need it.- How identifying the Magician's Gap and sharing content that bridges this gap will prime your audience so the right ones are ready to buy.- The importance of having a deadline—not to pressure someone to buy your offer, but to create a deadline for them to make a decision.- Why giving your audience all of the information they need to make a decision will put them in the best place to make the decision that's right for them.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some great questions in response! In today's episode, I'm sharing the answers to some of these questions about digital product ideas, creating content and pre-selling your offers.- How answering some simple questions will help you to decide whether a high-ticket or low-ticket offer may best support your audience.- Why understanding where your audience needs to be to buy your offer will help you to generate what content you need to share with them to bridge the Magician's Gap in the meantime.- When paying guests to teach in your online program, it's important to be clear about what they're teaching and how long it's available for.- The hidden realities behind launching a low-cost membership (and what low-cost / high-volume sales may mean for your business).- How selling your course before you create it gives you the opportunity to take both imperfect action while still giving yourself a deadline if you decide to pursue it.- Why directing your marketing to those who are making the buying decision is so important (especially if those completing the course (e.g. children) aren't the same people who are buying it).SHOW LINKS:- Episode #668: A simple way to decide which offer to launch next for maximum profit. DM me “668” on Instagram stephtaylor.co for a direct link.- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing things to avoid doing so you can navigate any overwhelm in your next launch.- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first.- How focusing too much on your audience size and growth can limit your launching success.- Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty.- How too much thinking and planning will only lead to more overwhelm and what you can do instead.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces today is how she can better streamline her launches so she can continue to show up for her members and take on new projects. I know this topic will resonate with many of you, so today I'm sharing the framework I use for streamlining my own business while coaching Eliska with hers.- How analysing your launch strategy will help you to identify ways to reduce your mental load AND maintain results.- The questions to ask yourself to delete, delegate, simplify, automate or systemise your current operation.- How recycling your well-converting lead magnets by repurposing them and creating different versions can save you so much time.- When outsourcing your workload feels uncomfortable and how you can overcome this to create space in your calendar.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magicGet my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time and time again I see business owners focusing all of their energy on creating their program and getting the content "just right" but don't spend enough time actually launching it. In today's episode, I'm sharing more about this reallllly common mistake and what you can do instead.- Why selling a digital product has nothing to do with creating it and everything to do with getting it into your customers' hands.- Why having a great product with great content is important, but it doesn't mean that people will automatically buy from you.- The two likely problems you'll experience if you don't have clarity on who exactly your product is for.- The importance of purposeful audience research to understand their struggles and the language they use.- Using free content to communicate your offer in the right ways to the right people.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part two on this topic, I'm sharing three more key areas that will impact how well you're able to sell—your messaging, marketing and mindset.- When your messaging is too broad (or too narrow) and it misses the mark with your ideal client audience.- The mistakes you may be making with your marketing that are actually making it harder for you to sell.- How subtle mindset blocks can affect your thoughts, feelings and actions around selling.SHOW LINKS:- Looking for Part 1? Episode #675: "Struggling to sell to your audience? Here are some places you might be going wrong (Part 1)." DM me "675" on Instagram (@stephtaylor.co) for a direct link- Want to clarify your messaging? Episode #662: "7 questions to get crystal clear on your messaging and stand out online." DM me "662" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Jemima Flendt, a quilt pattern designer, author and teacher who launched her course earlier this year. Jemima is approaching her second launch and is seeking guidance on the areas she should be focusing on, to not only meet, but to exceed her previous launch results. Today we chat about how she can analyse, grow and build on her previous launch.- How reflecting on your non-buyer survey results is a great place to start.- The importance of addressing hesitations head-on through messaging tweaks and content shifts.- Why breaking down the numbers is critical to understanding what resonated with your audience AND identifying the areas that may have missed the mark.- Strategies to grow your audience through lead magnet promotion, affiliate marketing and alumni partnerships.- The benefit of exploring social media opportunities and creating content that aligns with your ideal customer.- Why offering time-sensitive bonuses during cart-open can assist in driving sales momentum.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience and how you can maximise your profit instead.- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).- The 4 key ways to maximise your launch profits with a tiny audience.- Understanding when to use paid ads—and when not to.SHOW LINKS:- DM 674- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part one on this topic, I'm sharing two key areas that will impact how well you're able to sell—your offer suite and your sales process.- How ensuring that your audience has a variety of different ways to work with you will increase their lifetime value to your business (but also not confuse them with too many options either!).- Why solving the same problem with all of your different offers will limit the lifetime value of your audience.- Why using one offer to solve all of your audience's problems can be overwhelming for you—and for them.- The 4 key sales process mistakes that will limit your sales.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm to strategically design your offer suite.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...