The LinkedIn™ Branding Show

Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT TRANSCRIPT LINKS Michelle B. Griffin's article: 6 Tips to Write a LinkedIn About Section that Instantly Attracts Clients Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections. IN THIS EPISODE: If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT TRANSCRIPT LINKS Buy the internationally best-selling and world's first book on LinkedIn Company Pages - getbook.at/BusinessGold, "Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages" by Michelle J Raymond & Lynnaire Johnston

The world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn. IN THIS EPISODE: We get real and candid on how recent events are causing "turbulence" in our LinkedIn feeds, why it's wise to consider all angles, and how your brand impressions are always on display. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.  ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript is available HERE Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

We all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides... IN THIS EPISODE: We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript is available HERE LINKS Here's MJR's post we discuss on the show:  Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

Each time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand. IN THIS EPISODE: We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript is available HERE Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

They say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile. IN THIS EPISODE: Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript is available here. LinkedIn info. on gender pronouns https://www.linkedin.com/help/linkedin/answer/a569520  Recording info: https://www.linkedin.com/help/linkedin/answer/a550527/record-and-display-your-name-pronunciation-on-your-profile?lang=en Additional Name info: https://www.linkedin.com/help/linkedin/answer/a545784/former-or-maiden-name-on-your-profile?lang=en

You might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ways we can come up with together. IN THIS EPISODE: We define social proof, why it matters, and exactly the ways you can immediately build yours up on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT For the full transcript click here.  LINKS Types of Social Proof Article here Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

Your headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and how to write yours with clarity, interest, and connection to instantly appeal to your ideal audience. IN THIS EPISODE: We read our headlines, how we wrote ours to position ourselves and what we focus on in our headlines. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT For the full transcript click here.  LINKS wordcounter.net Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

Your branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right color palette. IN THIS EPISODE: We discuss why colors are important on LinkedIn, our backstories on how we selected our colors, plus the tools to select and create brand colors that best align with you and your business. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript click here.  OUR FAVORITE COLOR TOOLS Color Meanings Color Palette Generator Remove background from a picture Add a color background to your LinkedIn profile picture 

What really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea.  IN THIS EPISODE:  We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Creator Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT The full transcript can be found here. Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.