
The LinkedIn™ Branding Show
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Latest episodes

May 10, 2022 • 23min
Intro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn
This is your Year to Stand Out and Rise Up Ladies, especially on LinkedIn. And The LinkedIn Branding Show is here to help.
IN THIS EPISODE:
In this kick-off episode, join us to stand out on LinkedIn and beyond. Learn exactly how building your personal and company brand on LinkedIn will help you grow personally and professionally.
We share our backstory and mission, and why we're so committed to helping "Women Rise Up and Stand Out on LinkedIn." It's a fun conversation and meaningful chat on ways we will be here to help you grow on LinkedIn (and beyond.)
TRANSCRIPT
Full transcript is here.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips female leaders and entrepreneurs with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

May 5, 2022 • 31min
Start Here to Build Your LinkedIn Community for Your Personal Brand and Business Brand
With 830+ million members, LinkedIn can feel overwhelming. But the trick is knowing how to build a 'mico-community' to grow your brand and business. If you have ever felt surrounded by people on LinkedIn, but at the same time feel like the odd one out, then this episode is for you.
IN THIS EPISODE:
We share practical tips on how you can go from watching from the sidelines to enjoying being surrounded by your tribe on LinkedIn. Learn how we both changed industries and then found "our people" that help us grow personally and professionally.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips female leaders and entrepreneurs with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators:
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.