
The LinkedIn™ Branding Show
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Latest episodes

Nov 16, 2022 • 19min
How To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedIn
IN THIS EPISODE:
The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
BOOK LAUNCH DETAILS: MichelleSquared.com
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here: https://share.descript.com/view/wLjvR1BqyC6
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/

Nov 10, 2022 • 20min
Are You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedIn
IN THIS EPISODE:
The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: MichelleSquared.com
Join all the Book Launch Parties: MichelleSquared.com
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here: https://share.descript.com/view/4ZACwieAHGz

Nov 3, 2022 • 22min
Does Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand Foundation
IN THIS EPISODE:
A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. This week's episode details Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
LINKS
Free personal branding assessments:
https://www.16personalities.com/
https://high5test.com/
TRANSCRIPT
Read here: https://share.descript.com/view/r2Ri5oJCYwj

Oct 27, 2022 • 19min
How to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedIn
IN THIS EPISODE:
Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back.
Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: How to Build Your Personal and Business Brands on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top 10 personal branding podcast.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT

Oct 20, 2022 • 15min
Sneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business Brand
The LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power of two" to make things right on LinkedIn and beyond.
IN THIS EPISODE:
Toss up the confetti, the day we recorded this episode, we presale launched on Amazon, The LinkedIn Branding Book, The Power of Two: How to Build Your Personal Brand and Business Brand on LinkedIn for Exponential Growth. We highlight our Brand Squared System™ to double your outcome on the platform.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a top 10 personal branding podcast.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here:

Oct 13, 2022 • 31min
How to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedIn
IN THIS EPISODE:
What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand.
We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs fluffy. MBG covered her 7 pillars of foundational personal branding and MJR shares what personal branding means to her and how it's impacted her business on LinkedIn. This interview first appeared as an interview on a LinkedIn Live interview in Sept. 2022 but was too good not to make an encore to share with you all.
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Video show notes

Oct 6, 2022 • 19min
Why LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business Brand
IN THIS EPISODE:
In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, at least not at first. We discuss the pros and cons and give actionable examples to best use each Creator Mode to make your best brand impression. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US:
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
LINK:
LinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business Brand
TRANSCRIPT
Full Transcript

Sep 29, 2022 • 21min
How to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your Niche
IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Episode Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Special Request
Share this episode with someone who can benefit: TIA: https://anchor.fm/thelinkedinbrandingshow/episodes/How-to-Find-Brand-Clarity-on-LinkedIn-to-Become-Referral-Ready--Sought-After-and-Top-of-Mind-in-Your-Niche-e1o5c64

Sep 22, 2022 • 20min
How to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business Brand
We all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks.
IN THIS EPISODE:
Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG with posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

Sep 15, 2022 • 23min
How to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business Brand
LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities.
IN THIS EPISODE:
Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Episode Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Learn more about LinkedIn's New Discover Tab for LinkedIn Live Events and More