LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities. IN THIS EPISODE: Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com LINKS Episode Transcript  Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements. Learn more about LinkedIn's New Discover Tab for LinkedIn Live Events and More

Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn.  IN THIS EPISODE: The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Read here  LINKS Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements. How to Create a LinkedIn Company Page 

How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours? IN THIS EPISODE: Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Read here     LINKS MBG's post, The 5 Tips to Know Before You Launch Your LinkedIn Newsletter Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it. IN THIS EPISODE: This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020 and quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. This show is a space for women by women as a tribute to that as we both wish to pay it forward. Creating a community of powerful women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com LINKS Take the LinkedIn Confidence survey FOLLOW US The LinkedIn Branding Show by #MichelleSquared Company Page  TRANSCRIPT Read here  SPECIAL ANNOUNCEMENT

Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content.  IN THIS EPISODE: New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, it's being rolled out in phases and on mobile app only. The desktop feature will be coming soon.) As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Read here Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places. IN THIS EPISODE: Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Full transcript here  Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year. IN THIS EPISODE: As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Listen here LINKS MJR's post on new features in LinkedIn Groups Download LinkedIn's new community growth guide How to set up a LinkedIn group

People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots. IN THIS EPISODE: Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT Listen Here LINKS Tools we discuss:  Snappr Profile Picture Maker Background Remover Don't forget to check out photo editing apps as well.

Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT TRANSCRIPT LINKS Michelle B. Griffin's article: 6 Tips to Write a LinkedIn About Section that Instantly Attracts Clients Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.

"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections. IN THIS EPISODE: If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com/ Join Michelle's free LinkedIn Community, The #365 Creators Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com TRANSCRIPT TRANSCRIPT LINKS Buy the internationally best-selling and world's first book on LinkedIn Company Pages - getbook.at/BusinessGold, "Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages" by Michelle J Raymond & Lynnaire Johnston