The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers?Joining us today is Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially conscious consumers and bridging the gap between in-store and digital experiences to create seamless, omnichannel shopping journeys.RESOURCESeTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today.Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix.To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah ZamanskyNoah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. ResourcesStitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an era where AI is reshaping industries, can technology ever truly replicate the nuance and intuition of human judgment in hiring, or is the future all about finding the perfect balance between man and machine?Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed” policy and her dedication to fostering inclusive, people-first workplaces, Heidi brings unparalleled insights into building authentic company cultures and disrupting the staffing industry.Heidi Golledge is a visionary entrepreneur with a passion for connecting good people to good jobs. As the founder and CEO of Jobot, she has developed an AI-powered platform that merges cutting-edge technology with a human-centered approach, transforming how talent and opportunities connect within the staffing and recruiting industry. A three-time EY Entrepreneur of the Year award winner, Heidi has successfully scaled multiple businesses, including CareerBliss, a platform dedicated to workplace happiness, and another venture that achieved a $100M+ exit. Her leadership at Jobot is driven by a culture of kindness, respect, innovation, and connection, empowering both individuals and organizations to thrive.RESOURCESJobot: https://www.jobot.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Dawn Fichot, Head of Marketing for Brompton Bicycles, shares her insights on building brand loyalty through meaningful customer experiences. She discusses how Brompton fosters a loyal cycling community, emphasizing design and community leadership. Dawn highlights the shift from storytelling to 'storydoing,' showcasing how real-life, actionable experiences enhance engagement. The conversation also touches on strategic collaborations and the importance of diverse perspectives in uplifting brand values and customer connections.

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity?Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we’re going to explore how AI is changing the game for marketers, content creators, and digital teams.Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world’s leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers.RESOURCESSitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers?Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment.In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments.Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment.RESOURCESClear Channel Outdoor: https://clearchanneloutdoor.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0Use code MEDEXP25 for $200 off registrationRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration?Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO of Wayfound, a company pioneering the integration of AI and human workforces. With a Ph.D. in Cultural Anthropology and extensive leadership experience at companies like Amazon, Salesforce, and IDEO, Tatyana brings a unique perspective on how AI can drive cultural shifts and redefine the future of work. At Wayfound, she’s leading the charge to make AI agents a seamless part of our workforces, enabling humans and machines to collaborate more effectively than ever before.Dr. Tatyana Mamut is the CEO and Co-Founder of Wayfound where she is driving the next frontier of workforces through AI management for a more seamless multisapiens workforce. Leveraging her Ph.D in Cultural Anthropology, Mamut brings a unique approach to innovating in technology to use AI as the singular largest force for cultural shifts and impacts in the next century. Prior to Wayfound, she led product development and design at Pendo, where she met her co-founder, Chad Burnette. She’s held other senior leadership roles at household tech names like Amazon, Salesforce, IDEO, and more.Wayfound is meeting the new era of the multisapiens workplace with innovative AI technology that helps monitor, coordinate and align priorities across various AI agents for streamlined systems that accomplish goals more autonomously and effectively. Wayfound is the most integral AI agent, trained to manage your other AI agents.RESOURCESWayfound website: https://www.wayfound.ai/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns.About Nataly KellyI help companies unlock global growthFor more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies.I’m Chief Marketing Officer at Zappi, a consumer research platform.I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business.Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops.I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review.I love working with interesting people and removing barriers to access.RESOURCESZappi website: https://www.zappi.io/web/Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hdDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience?This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they’ve collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry.David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM.David earned his bachelor’s degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C._____________Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI.With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success.RESOURCESThe Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks:https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What would happen to your business if your customer service operations went down right now? Do you have the tools and strategies in place to handle a sudden crisis, or would your contact center be scrambling to meet demand?Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John Finch at RingCentral. We’ll explore key strategies for building resilience in customer service, particularly in response to recent IT outages.John Finch leads product marketing at RingCentral for the customer engagement portfolio, which includes RingCX and RingSense AI, as RingCentral scales and expands its global customer engagement reach. He has held product marketing leadership roles at Zendesk, Dialpad, Serenova (LiveOps), and Genesys, launching Enterprise SaaS contact center solutions into the market.RESOURCESRingCentral: https://www.ringcentral.comRingCentral's 2025 Trends Report:https://www.ringcentral.com/us/en/blog/the-state-of-ai-in-business-communications-key-insights-from-ringcentrals-2025-trends-report/Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0Use code MEDEXP25 for $200 off registrationRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company