The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Apr 2, 2019 • 7min
#8 Attracting the Right Customers with Your Brand
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 26, 2019 • 6min
#7 Branding and Expectation-Setting for Customers
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 19, 2019 • 6min
#6 Brands and Value Creation for the Organization
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 12, 2019 • 6min
#5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 5, 2019 • 8min
#4 Your Brand is Continually Evolving
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 26, 2019 • 7min
#3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and positioning themselves in a way to solve those challenges better than their competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 19, 2019 • 6min
#2 Your Brand is more than a Logo
As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write their own version for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 12, 2019 • 7min
#1 Your Brand is a Vocabulary
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
