The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
May 26, 2020 • 30min
#73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 19, 2020 • 27min
#72 Agile, CX, and Marketing with Aileen Cahil
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 12, 2020 • 27min
#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 5, 2020 • 21min
#70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 28, 2020 • 29min
#69 Corporate Social Responsibility and Employee Experience
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Apr 21, 2020 • 36min
#68 Doing Employee Experience Well Throughout the Journey
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 14, 2020 • 35min
#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware
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Apr 7, 2020 • 27min
#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware
Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX. To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 31, 2020 • 17min
#65 Content and the Customer Experience, Part 3
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Mar 24, 2020 • 19min
#64 Content and the Customer Experience, Part 2
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