The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jul 15, 2022 • 26min
#261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates
Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 12, 2022 • 26min
#260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy
Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 8, 2022 • 21min
#259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Jul 5, 2022 • 28min
#258: Healthy Organizational Cultures with Gary David, Bentley University
Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 1, 2022 • 18min
#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana
Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 28, 2022 • 21min
#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7
Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 24, 2022 • 29min
#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.YTvHd0p8qMwEksXYYteCLearn more about your ad choices. Visit megaphone.fm/adchoices
Jun 21, 2022 • 32min
#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 17, 2022 • 39min
#253: The Future of Nonprofits with Sindy Yeh and Steve Blair
Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing these organizations. To help me discuss this topic, I’m going to be welcoming two guests to the show - Sindy Yeh, Senior Business Ambassador at Arlington Economic Development, and Steve Blair, President of LIS - Lyceum Insurance Services.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 14, 2022 • 28min
#252: Automation in the workforce with Aaron Kwittken, PRophet
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.Learn more about your ad choices. Visit megaphone.fm/adchoices
