The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Aug 19, 2022 • 22min
#271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia
The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Aug 16, 2022 • 27min
#270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software
Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Aug 12, 2022 • 29min
#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity
Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 9, 2022 • 25min
#268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP
Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals.Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 5, 2022 • 22min
#267: Success with influencer marketing, with Magda Houalla, Aspire
Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.ResourcesLearn more about Aspire: https://aspire.io/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Aug 2, 2022 • 21min
#266: The Business Value of Partner Programs with Bernie Kassar, Xactly
Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 29, 2022 • 20min
#265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo
Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 26, 2022 • 29min
#264: The Power of Customer Communities with Jake Randall of Common Room
Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 22, 2022 • 26min
#263: Conversational AI with Bob Summers, Goodcall
Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 19, 2022 • 34min
#262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io
Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.Learn more about your ad choices. Visit megaphone.fm/adchoices
