The Agile Brand with Greg Kihlström®

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands to respond rapidly to consumer demands.RESOURCESLectra website: https://www.lectra.comRegister now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free)Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations.I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going to give a sneak preview of some of the topics to be discussed then, and we’ll include the link in the show notes.RESOURCESMedallia website: https://www.medallia.comRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQMConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku.Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku.RESOURCESRoku website: https://www.roku.com/Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-managerConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova.Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System. Tracey leads communications, marketing, physician relations and government affairs for Inova Health System, inclusive of brand development, internal communications, physician communications, media relations, social media, and digital strategy.Tracey leads a team of 70 individuals supporting Inova, a $6 billion health system in Northern Virginia. Inova sees over two million unique patients a year across five hospitals and 200 outpatient sites.Prior to joining Inova in 2021, Tracey served as Vice President, Global Consumer Public Relations at Marriott International leading public relations for Marriott’s 30 brands and consumer-facing initiatives across customer experience, digital, experiential, and global marketing partnerships.

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative assets at scale. We’ll discuss how marketers can effectively blend technology with human insight to enhance their strategies and connect more deeply with their audiences.Diana Lee is the Co-Founder and CEO of Constellation. Constellation efficiently scales your creative content with automated compliance. Our clients include Fortune 500 companies in Auto, Pharma, and Banking.Constellation was named the 65th Fastest-Growing Private Company in America, the 10th Fastest-Growing Women-Owned Private Company, and the 7th Fastest-Growing Marketing & Advertising Company by Inc 500. Alexia™ has been awarded the Digiday Technology Award for Best Marketing Automation Platform. Diana was also named EY Entrepreneur Of The Year® in 2021.RESOURCESConstellation website: https://www.helloconstellation.com/Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary seriesRESOURCESMade in America website: https://www.godaddy.com/made-in-americaRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQMConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use.Today we're diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at Informatica. We’ll discuss strategies and considerations for building robust, enterprise-grade generative AI applications.Sumeet Kumar Agrawal is a VP of Product Management at Informatica. Based in the Bay Area, Sumeet has 15+ years of data engineering and product management experience, driving innovative products within the cloud technology sector. He leads the Cloud AI/GenAI, Analytics & Data warehouse & Data lake, and iPaaS product portfolio at Informatica. It consists of multiple product lines such as Cloud Data Engineering, Streaming, big data, NoSQL, Serverless, Cloud Mass Ingestion(including CDC), Serverless & AI/ML, GenAI, API, and App Integration initiatives. He has a lot of experience working with many cloud ecosystem vendors like AWS, GCP, Azure, Snowflake, Databricks, etc. Apart from this, Sumeet has been frequently recognized as a strong communicator who has successfully worked with people from broad socio-economic backgrounds, and diverse cultures, building strong and fruitful organizational teams. He sits on the advisory board of many startups.RESOURCESInformatica website: https://www.informatica.comRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQMConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showAttend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communications.Nikki FestaCEO, Greenough AgencyWith more than 20 years of agency and in-house experience, I am a seasoned brand marketing and communications professional who specializes in the Technology, Healthcare/Life Science, and Energy/Climate Tech sectors. I have successfully led integrated campaigns for clients ranging from startups to public companies, helping them achieve their business goals and elevate their brand reputation.As CEO of Greenough Communications, I oversee the strategic direction, operations, and growth of the firm. I work with a talented team of experts who deliver creative and impactful strategies for our clients. I am also passionate about teaching and mentoring the next generation and have shared my insights and best practices at several universities and industry events. I am also honored to be recognized as one of the Top Women in PR by PR News.RESOURCESGreenough Agency website: https://www.greenoughagency.com/ Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency.Regina, is a Gen-Z entrepreneur and former small vendor. In college, she founded the beauty ecommerce brand, Zirui, and spent many tireless nights trying to understand Facebook and Amazon Ads. Today, her sights are set on demystifying the advertising industry for all.RESOURCESRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQMConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people, and by Znode, the premier B2B e-commerce enterprise platform.About Carlos ManaloCarlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands.About Tom FlierlTom is the Chief Commercial Officer at Amla Commerce, creator of ecommerce software products Artifi and Znode. Tom leads the sales, marketing, channel management, and account management teams and managing analyst relations. He leverages over 20 years of business experience in branding, marketing, digital commerce, and technology to assist customers through their digital journey. Tom is frequently featured as a speaker and thought leader on digital commerce.About Wil GoodmanWil is an Account Executive at Amla Commerce, creator of the ecommerce software products Artifi and Znode. Wil works with manufacturers, distributors, and retailers daily to understand how their unique business needs shape their ecommerce strategies. Growing up in a family with deep roots in distribution—his father owns a building trades and materials business—Wil developed an early understanding of the industry. Before joining Amla Commerce, Wil spent six years working for a nationwide medical distributor. Leveraging his background and software expertise, Wil helps prospective customers craft the optimal ecommerce experience using Znode.RESOURCESThe Office of Experience website:https://www.officeofexperience.comZnode website:https://www.znode.comConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company