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Story in a Bottle

Latest episodes

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Jul 24, 2024 • 1h 19min

Scott Switzer: From Dot-Com Dreams to Digital Advertising Dominance

Episode Overview: Scott Switzer's journey from Omaha to global tech innovator began with creating computer games on his TRS-80. Facing challenges during the dot-com boom and bust with Big Emmas, later called Article 27, Scott eventually found success with OpenX, an open-source ad platform that became a major competitor to DoubleClick. His experiences with VCs like FirstMark and Flybridge, investing in startups, and exploring blockchain and crypto, have shaped his career. Now, as the CTO of Ozone, Scott is focused on redefining the digital advertising industry. Key Takeaways: Resilience in Entrepreneurship: Scott's journey highlights the importance of resilience and adaptability in the face of failure and market shifts. Innovation in Ad Tech: Through OpenX and now Ozone, Scott showcases how innovation can disrupt established markets and create new opportunities. Investing Insights: His experiences with venture capital firms provide valuable lessons on what investors look for in startups and emerging technologies. Evolving Digital Advertising: Scott's work with Ozone demonstrates the ongoing evolution of digital advertising and the need for cutting-edge solutions to meet industry demands. Quotes: "Creating computer games on my TRS-80 was just the beginning of a lifelong passion for technology and innovation." "The dot-com boom and bust taught me invaluable lessons about resilience and the need to pivot quickly in the face of failure."  "OpenX was a game-changer, showing that open-source solutions could compete with industry giants like DoubleClick." "Working with FirstMark and Flybridge gave me a deep understanding of what it takes to succeed in the startup world and the potential of emerging technologies." "With Ozone, we're not just participating in the digital advertising industry; we're redefining it to better serve both publishers and advertisers."
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Jul 16, 2024 • 1h 15min

Dorothy Chang's journey from Long Island to becoming a pivotal figure in the New York Tech Ecosystem

Dorothy Chang's journey from Long Island to becoming a pivotal figure in the New York tech ecosystem is a story of adaptability, perseverance, and innovation. Growing up with high expectations in a musical family, she found her way into PR and tech, eventually transitioning into venture capital. Dorothy's career highlights include working at renowned firms like Edelman and Brew, co-founding Liberty City Ventures, and playing a crucial role in Foursquare's pivot to a data intelligence company. Currently, she focuses on supporting early-stage founders through Lynx Collective and Next Wave Ventures, leveraging her extensive network and expertise to bridge gaps in the startup ecosystem. Key Takeaways Adaptability in Career Shifts: Dorothy's career path showcases the importance of being open to new opportunities and industries, from PR to tech to venture capital. Supporting Underrepresented Founders: Through Lynx Collective, Dorothy emphasizes the need to create pathways for diverse founders who might not have direct access to startup ecosystems. The Power of Networking Building strong relationships across different sectors has been crucial to Dorothy's success, from PR to venture capital. Importance of Mental Health for Founders: Dorothy highlights the often-overlooked aspect of mental health in the startup world and the value of peer support. Embracing Technological Change: From the early days of social media to the current AI boom, staying ahead of technological trends has been a consistent theme in Dorothy's career. Notable Quotes "You don't build company culture by buying a ping pong table. That's not culture." "I tried to give my team so much autonomy that it was too much stress for them." "Founders need to find the people that are going to disagree with them. It's really important." "You have to hustle harder in the startup world and try to make a little something out of nothing." "We're looking for ways to connect founders and investors, making it easier for early-stage founders to get the access they need."
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Jul 10, 2024 • 1h 34min

Stacy Spikes: Revolutionizing Entertainment through stories from MoviePass, Music, Movies and So Much More

Episode Overview Stacy Spikes, the entrepreneurial force behind MoviePass and the Urbanworld Film Festival, shares his incredible journey from the music industry to creating one of the most controversial subscription services in entertainment. Growing up in Houston, Stacy's ambition led him to LA, where he started as a gopher at American Video, quickly rising through the ranks at Motown and Sony. Transitioning to film, he worked with the Weinsteins at Miramax and then moved to October Films. Stacy's story is one of relentless perseverance and groundbreaking innovation. During our conversations over several Diet Cokes, Stacy delves into insights from his book, *Black Founder*, and reflects on the lessons he's learned throughout his multifaceted career. Key Takeaways: Career Evolution: Stacy's journey from music to film highlights the importance of adaptability and seizing opportunities. Innovation in Entertainment: Founding MoviePass, Stacy demonstrated how disruptive ideas can reshape industries despite challenges. Community Impact: The creation of the Urbanworld Film Festival underscores Stacy's commitment to supporting and showcasing diverse voices in film. Lessons in Leadership: Stacy’s experiences at major companies like Motown, Sony, and Miramax offer valuable insights into effective leadership and navigating corporate dynamics. Resilience and Perseverance: Stacy’s ability to pivot and persevere through industry changes and personal challenges is a testament to his resilience. Memorable Quotes "If you're going to be an app, you need to own an activity. Once I heard that, it changed everything." "We increased moviegoing by 111% month over month. It's all about creating a habit." "There’s a language to funding. They speak their own language. You need to know how to get in that person's mind quick." "Our job is to help streamline that friction and extend the life of smaller films." "You don't want to build with a million customers; you want to get your kinks worked out with a community that’s very forgiving."
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Jul 3, 2024 • 1h 10min

Heather Wagner Reed: From Beyoncé's Side to PR Brilliance

Episode Overview Heather Wagner Reed is a force to be reckoned with in the world of PR. We caught up with her at 77 Degrees in North Austin over some tropical tiki drinks to hear about her journey from working as Beyoncé’s right hand to founding her own boutique agency, Juice Consulting. Heather dives deep into the essence of community engagement, the power of storytelling, and the strategic alliances that have fueled her 17 years of success. With anecdotes from her career and insights into the PR industry, Heather shares the challenges and rewards of managing a boutique agency. She emphasizes the importance of understanding each client's unique story and translating it into a compelling narrative. This conversation is packed with energy and valuable lessons for anyone interested in the art of PR and marketing.  Key Takeaways Community engagement and strategic alliances are crucial in PR. Storytelling is at the core of building a strong brand identity. Heather’s career evolved from working closely with Beyoncé to running Juice Consulting. Navigating the challenges and rewards of managing a boutique agency. Notable Quotes "It's all about understanding the unique story behind each client and translating that into a compelling narrative." "Community engagement isn't just a strategy; it's the heart of successful PR and marketing." "From Beyoncé's right hand to my own agency, it's been an incredible ride filled with learning and growth." "Connecting people and creating those 'million dollar meetings' is what truly excites me."
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Jun 26, 2024 • 1h 1min

Anthony Armendariz: Pioneering Digital Design from the Web’s Dawn to Today

Episode Overview: Anthony Armendariz has spent decades mastering the art and science of digital design. Starting his journey in the '90s, Anthony transitioned from straightforward browser design and Flash to leading his own agency, Funsize, in Austin, Teaxas. Fun Size has become a beacon of innovation in digital product design, adapting to the ever-changing technological landscape while maintaining a focus on creating exceptional user experiences.  In our conversation at the Austin bar Long Play, where we enjoyed beers and margaritas, Anthony shared his insights into the evolution of digital design, the challenges of running a successful agency, and his latest venture into AI technology. His story is one of continuous learning, adaptability, and a deep passion for pushing the boundaries of what's possible in the digital world. Key Takeaways: The evolution of digital design from the '90s to today requires a commitment to continuous learning and adaptability. Running a successful digital design agency involves balancing creative innovation with practical business acumen. Investing in AI technology is the next frontier for digital product designers, offering new ways to personalize and enhance user experiences. Building a team with diverse skill sets and backgrounds can significantly enhance the creative process and lead to more innovative solutions. Quotes: "The tools we use today are vastly different from the ones we started with, but the principles of good design remain the same." "At Funsize, our focus has always been on creating exceptional user experiences that solve real problems." "AI offers an incredible opportunity to tailor digital experiences to individual users in ways we never imagined before." "Working with people you trust and who bring different perspectives to the table is crucial for any creative endeavor."
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Jun 18, 2024 • 1h 8min

Caren Kelleher – A Music Lover’s Entrepreneurial Path

Episode Summary Caren Kelleher, the founder of Gold Rush Vinyl in Austin, TX, has had a remarkable journey through the music industry. Starting her career at Paste Magazine, Caren quickly dove into the business side of music, gaining a deep understanding of the industry's intricacies. Her path led her to tech roles, including a significant position at Google where she managed the Artist Hub platform, enabling artists to upload their music directly to Google Play. Caren's commitment to supporting artists remained unwavering, ultimately inspiring her to establish Gold Rush Vinyl. Her pressing plant is dedicated to independent musicians, providing them a vital revenue stream through vinyl records. Caren's story is a blend of professional milestones and personal growth, marked by pivotal moments that shaped her career. Moving to Austin and founding Gold Rush Vinyl was a bold move driven by her vision of the vinyl market's potential and a strong desire to help artists earn more from their music. Her innovative approach at Gold Rush Vinyl includes traditional vinyl pressing and the upcycling of damaged vinyl into new products, emphasizing sustainability and creativity. This episode explores the challenges Caren faced, the insights she gained, and her future vision for vinyl and the music industry. Key Takeaways Caren’s journey highlights the importance of passion and resilience in the music industry. Establishing Gold Rush Vinyl was driven by a desire to support independent artists financially. The vinyl market offers significant revenue opportunities compared to streaming services.  Innovation and sustainability are central to Caren’s approach at Gold Rush Vinyl. Quotes "When you're on the road and you're selling vinyl or t-shirts or whatever, but especially vinyl, that's cash in your pocket." "We work for independent artists specifically... Vinyl makes artists a lot of money." "I started managing bands... seeing the royalty statements coming from streaming... it could be six months before the artist got paid." "To see artists hold their own vinyl for the first time, it’s an emotional moment where they truly feel like they've made it."
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Jun 13, 2024 • 1h 1min

David Dylan Thomas: Navigating Cognitive Bias and Creative Innovation

Episode Summary: David Dylan Thomas, an expert in cognitive bias and user experience, joins us to discuss his multifaceted career and unique insights into the intersection of technology and ethics. David's journey began in the indie film scene, where he discovered the transformative potential of the internet, leading him to pivot towards UX and content strategy. He has worked extensively in applying cognitive biases to create ethical and inclusive products, making him a sought-after speaker and author of the book "Design for Cognitive Bias." Throughout our conversation, David emphasized the importance of participatory design and involving users in the design process to create more effective and well-received products. He also highlighted how understanding business strategies is critical for driving successful UX and content initiatives. David's storytelling prowess was evident as he shared examples from his career, illustrating how specificity in storytelling enhances audience connection, whether in films or UX work. Key Takeaways: How understanding cognitive biases can transform UX design:** Recognizing and addressing cognitive biases in user experience design is crucial for creating ethical and inclusive products. When participatory design leads to success:** Involving users in the design process results in more effective and well-received products.. How specificity in storytelling enhances audience connection:** Specific, personal stories resonate widely with audiences. Why clear business strategies underpin effective design:** A strong understanding of business is critical for driving successful UX and content strategies. Quotes: "I think the criteria on which we judge a family is no longer, 'mother, father, two kids in one home'. We're hopefully starting to look at more meaningful criteria for a healthy family." "We were the first generation to really get into that chosen found family thing. And that becomes a criterion for how we want our families to be." "Specificity not only matters but is beneficial. You're actually more likely to succeed in that product way of people liking it, enjoying it, whatever." "The best bet is still on the specific, whether you're paying ten bucks for it or a hundred million dollars for it." "When money gets involved, how much does it start to shift more towards being a product and needing to answer these denominators?"
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Jun 5, 2024 • 1h 6min

Adam Roberts - How the Amateur Gourmet went from legal briefs to gourmet feasts

Episode Summary: Adam Roberts, also known as The Amateur Gourmet, shares his remarkable journey from an unfulfilled law student to a celebrated food blogger, TV writer, and now a novelist. His blog, which began as an escape from law school, quickly gained popularity due to Adam’s creative approach, including writing songs about food and hosting quirky contests. This unique content set his blog apart and opened doors to various opportunities, such as writing cookbooks and TV scripts. Despite exploring different ventures, Adam’s passion for food and storytelling remained constant, ultimately driving him back to blogging with renewed enthusiasm.  In this episode, we enjoyed Hendricks and tonics while diving into Adam's career transitions and the evolution of his blog. Key moments include how writing songs about food helped set his blog apart, when his creative endeavors led to TV writing opportunities, and how he maintained his passion for food through it all. Adam’s story is a testament to following one's passion and staying resilient in the face of change. Key Takeaways: How writing songs about food helped set his blog apart from others. When his creative endeavors led to TV writing opportunities. How he maintained his passion for food through various career changes. How embracing his unique voice and creativity drove his success. Quotes: “I started a food blog as a way to document my culinary failures and successes, and it ended up opening so many doors for me.” “Writing songs about food and creating quirky content made my blog stand out in the crowded food blogging space.” “Moving to LA and getting into TV writing was an unexpected turn, but it taught me so much about storytelling.” “Coming back to blogging felt like returning to my roots, and it reminded me of why I started this journey in the first place.”
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May 19, 2024 • 1h 8min

Jimmy Tingle: From Stand-Up to Politics: A Comedian's Journey

Jimmy Tingle, legendary comedian known for his sharp political humor and reflective one-man shows, takes us through his comedic journey from the vibrant 80s Boston comedy scene to his current autobiographical performances. He shares insights on the evolution of political comedy, how Martin Luther King Jr.'s writings influenced his perspective, and the impact of sobriety on his life and career. Jimmy also delves into the challenges of running for political office and the importance of authenticity in his work. Join us for an insightful and humorous look into the life of a comedian who has continually evolved and inspired through his unique blend of humor and reflection. Key Insights Political comedy has evolved from simpler times to today's complex and darker issues. Martin Luther King Jr.'s writings profoundly influenced Jimmy's thinking and humor. Transitioning to autobiographical shows allowed Jimmy to engage audiences on a deeper level. Running for political office provided Jimmy with a deep respect for the rigors of political life.Sobriety has significantly shaped Jimmy's career and personal outlook.  Quotes "The issues that we talk about today are so much more complex and so much darker. The intensity of the media and the availability of information was nowhere near what it is now." "Listening to his tapes, he was doing a much bigger thing, obviously. He was talking about world events, but he was also using the power of religion and the relationship with a god." "The reason I wanted to do an autobiographical show is it's the only thing I'm kind of sure of. It was easier to just process it, you know?" "Running for elected office is hard. How many moving parts, and how much, how many people you need to answer to, and how responsible you have to be." "When I quit drinking in the 80s, that was a big spiritual influence. Asking God to help me quit drinking was like something that I was doing on a daily basis."
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May 16, 2024 • 52min

Meghan O'Keefe: From Comedy Stages to Television Sommelier

Episode Summary In this episode, Meghan O’Keefe discusses her journey from aspiring comedian to becoming a prominent figure in digital media at The New York Post's Decider.com. Over Hendrick's and Tonics, Meghan reflects on her early days in the comedy scene in New York, her transition into entertainment journalism, and her current role where she influences how streaming content is perceived and reviewed. The episode delves into the nuances of media and comedy, exploring how Meghan's personal experiences shaped her career path. She candidly discusses the challenges of finding her voice in a male-dominated industry and how her shift from comedy to journalism led to a more fulfilling career. This conversation not only highlights her professional evolution but also touches on broader themes of media influence, personal growth, and the unpredictable yet rewarding nature of creative careers. Quotes: "I was really depressed and then when I finally started to get stuff together, I went back into comedy a bit. I started getting more confident in Boston. It’s kind of making me want to die. And not only that, but I’m seeing friends get big breaks and they don’t seem happier." "I always loved writing of any kind. And this, I was just really struggling and as I was starting to get like, you know, when Mark was coming to me with the cider at the same time, someone else was trying to get me for their site. And I started to realize, Hey, this entertainment journalism thing I like, and I'm good at it and doors are opening." "The advice I try to give to like, the interns we talk to at Decider is like, you’re so young and your life ahead of you and if anything I’ve learned from my meandering path is that you should be open for the idea that your dream could change." Key Takeaways: The importance of being adaptable in one’s career, highlighting how shifts in interest and industry can lead to more fulfilling opportunities. The emotional and professional resilience required to navigate the volatile nature of creative industries, particularly in shifting from comedy to journalism. The personal growth that comes from self-reflection and openness to change, which can lead to discovering one’s true passion and niche within a broad industry.

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