ProductLed Podcast

Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics.  Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies. Key Takeaways: [01:40] Strategic product-led evolution [07:50] AI Integration for quick value [15:00] AI as the next UI/UX iteration [18:00] Data control and AI [20:20] Reflecting on mistakes and learnings [28:45] Future of AI and product-led businesses About Elie Khoury: Elie is a product-first CEO who believes innovation and user experience are, above all else, the keys to creating great companies. Sales, marketing, recruiting, and every other aspect of a company is meaningless without an exceptional product. He co-founded Woopra, Inc., which Appier acquired in 2022.  Links:  Elie Khoury | LinkedIn

In this podcast, Wes Bush chats with GTM strategist Maja Voje about the key points and steps for uncovering product-market fit. They discuss topics such as understanding your market, establishing effective feedback loops, and approaching product pricing. Maja's insights and experiences, detailed in her new book, Go-To Market Strategist, help streamline the complexities of achieving market success.

Today, host Wes Bush explores the strategy behind how Rezi, a live-streaming solutions platform, used SEO to 2.7x their monthly recurring revenue in just four months. In this episode, we zero in on the critical role of SEO for product-led companies, highlighting its impact on intent-driven user discovery and cost-effectiveness.  We are delighted to have Alister Pike, Growth Strategy Lead at Skale, joining us. He was pivotal in implementing Rezi's SEO strategy and will guide us through the playbooks and frameworks that powered the company’s rapid ascent in the market. Key Takeaways: [2:25] Differentiating product-led SEO from traditional SEO  [8:00] Four-Month SaaS SEO Strategy Implementation [13:15] Selecting focus areas and prioritization [18:15] Optimize specific use cases within clusters [20:30] Optimize content for different buying stages [26:20] Focus on data-driven strategies for what works About Alistair Pike: Alistair leads growth strategies at Skale, a premier SaaS SEO agency in Cape Town. Leading a team of Growth Strategists, he works on effective strategies for diverse SaaS clients. A skilled manager, Alistair excels in overseeing teams and projects, focusing on SEO and content creation. Notably, he has driven impressive growth for numerous websites, achieving up to a 540% increase in signups in under a year. Links: Alistair Pike | LinkedIn 

Tifenn Dano Kwan, CMO at Amplitude, and Ashley Brucker Stepien, VP of Global Marketing at Amplitude, discuss effective decision-making in PLG. They talk about setting up analytics, monitoring key metrics, flexibility in planning, identifying key user moments, North Star Metric for marketers, input-output metrics, and the importance of a strong partnership with the CIO/head of digital for data management.

Join host Wes Bush in an exciting episode as he uncovers the impressive journey of Gal Deitsch, co-founder of Align, a collaborative workspace platform. Gal's story is a testament to going from zero to over 10,000 monthly active recurring users in less than two years despite having no prior product-led experience. They talk about how the startup tackled the challenge confronted by sales teams in dealing with complex enterprise deals. Gal also touches on Align’s initial team, achieving product-market fit and fostering engagement and virality within their user base. Key Takeaways: [00:45] Introducing Gal and Align’s purpose [08:05] Second-year growth tactics and funding [17:55] CEO to CPO shift, user psychology, and sales-oriented product leadership [21:35] Deeply understanding end users is essential for product success [22:40] Shifting to a product-led sales approach [28:30] Prioritizing a product that intuitively conveys its value [31:35] Adopting a hybrid approach: product-led sales About Gal Deitsch: Gal Deitsch is the co-founder and CPO of Aligned. He is dedicated to revolutionizing the world of sales and collaboration, with a passion for reshaping how deals are managed, and customers are onboarded. Gal has created a cutting-edge customer collaboration platform that empowers reps to craft winning journeys and succeed in the buyer-led era. Links: Gal Deitsch | LinkedIn 

Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, stresses the need to break down silos between departments and foster an environment where everyone focuses on providing an outstanding customer experience. We're excited to have her back on the podcast to share her valuable insights on organizing your GTM team, offering best practices, and helping you avoid common pitfalls. Listen to "How Sales Works in a Product-Led Organization" with Anna Talerico on the ProductLed Podcast (2021). Key Takeaways:  [00:55] Evolution of Anna's views on PLG [05:05] The importance of a team-oriented culture [16:50] Case Study: Acquiring a product-led company [18:35] Building the Go-to-Market Team [22:00] Avoiding playbooks [29:40] Customer-centric messaging About Anna Talerico: Anna Talerico, CEO of Corporate Finance Institute, is dedicated to helping employees discover career growth opportunities within their organizations through focused learning. As an accomplished operator and former COO of Linux Academy, she excels in building high-performing teams with a strong emphasis on go-to-market strategies, people development, and nurturing a positive company culture. Links: Anna Talerico | LinkedIn

The podcast discusses the importance of demand generation in software businesses and strategies to scale from $1 million to $10 million in revenue. Topics include marketing maturity in software companies, prioritizing leads, improving free trial conversion rates, targeting different customer segments, and building the right team for a product-led business.

Sara Stojanovski, an expert in leading engineering and design teams, shares insights on finding product-market fit, including conducting customer interviews, prioritizing assumptions, and leveraging frameworks like the Product-Market Fit cycle.

Positioning expert and bestselling author April Dunford shares insights on building a winning sales pitch. She emphasizes the importance of a compelling narrative and distinct differentiation. April provides an example of Help Scout's sales pitch and shares her eight-step process for crafting an effective pitch, including solid positioning, emotional starting points, API value, and addressing objections.

Dan Olsen, author of 'Lean Product Playbook,' joins host Wes Bush to discuss customer-centric approaches, perfecting value proposition, prioritizing problem exploration before solutions, and the importance of tackling customer problems before jumping into solutions. Dan offers invaluable insights on measuring product-market fit and emphasizes the practicality and real-world application of his book's concepts.