ProductLed Podcast

Frameworks for Selecting and Implementing Product Analytics with Sam Richard, Director of Growth at OpenView It is reassuring to know that product analytics have reached mass adoption with nearly 80 percent of companies already adopting in-product analytics as well as tracking. In this episode, Sam Richard, Director of Growth at OpenView shares the importance of product analytics and how companies should go about selecting and implementing product analytics. Show Notes [00:42] How she became the director of growth at OpenView [04:08] Her definition of product-led growth [06:39] Her thoughts on product-led growth being considered a fad [09:02] How to build a product-led business [11:25] Where one should start if they want to develop a culture of experimentation [13:03] How companies go about selecting and implementing product analytics [15:42] Key questions to ask before starting product analytics [18:25] Specific metrics she takes into account [21:35] The power of activation [23:42] Common mistakes she sees people make [27:14] Her advice for companies that are transitioning to become more product-led [29:06] Reasons to start a product-led business and reasons to consider a more sales-led business About Sam Richard Samantha Richard is Director of Growth at OpenView where she helps software companies become market leaders. Through OpenView’s expansion platform, they help ensure companies are able to hire the best talent, partner with industry leaders, and acquire (as well as retain) the right customers so they can dominate their markets. Links ServiceTitanOracleCostcoDropboxAmazon Profile OpenViewSam on LinkedIn

The proliferation of data-based practices has caused two major changes (at least): it’s raised expectations of data-literacy across all teams, and it’s started to change the ways data teams work. In this episode, Milene Darnis, Product Manager at Heap, shares why feeding product data into your strategy is critical, and how to do it successfully at each stage of your company as you grow. Show Notes [00:39] How she became a product manager at Heap[01:42] What Heap is[02:57] Why feeding product data into strategy is critical[03:43] Business data and product data[04:50] Data people should be tracking to make better decisions[07:55] Kind of prediction model she would suggest[09:04] Why product data is much more important for product-led companies than sales-led companies[12:36] How to know if you have gone too deep in quantitative data[14:17] Tool categories companies should be thinking about[21:01] Most common mistakes she sees people do again and again[22:28] Advice for companies who are just starting to gather product data[23:55] How people can use product data to make better decisions[25:30] Common mistakes people make when gathering data[27:50] How she gets her data and finds the best customers who use her product About Milene Darnis Milene Darnis is a Product Manager at Heap, where she works on Heap's core technology: autocapture. This forward-looking technology gives product managers around the world the ability to ask questions about their users retroactively, without having to bug developers to implement tracking. Links UberSalesforceShopifyRedshiftSnowflake Profile Milene’s TwitterMilene’s LinkedInHeap Website

KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market. Show Notes [02:59] Who Allan is[03:50] What Klipfolio is[05:06] Key metrics he takes into account[07:43] General and admin[15:47] How he defines success[20:59] How his team defines “onboarded”[21:44] A quick look at retention[23:33] Product[25:19] Trial engagement and conversion[25:39] On developing a metric called true trial[28:33] The cohort 90d logo retention[30:31] Marketing[32:22] Why he's not tracking the cost per trial user[33:09] MetricHQ About Allan Wille Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters. Links HubSpotSalesforceFacebook AdsGoogle Analytics Profile Allan's TwitterAllan's LinkedInKlipfolio Website

Welcome to the introductory episode of Product-Led Podcast. In this episode, you'll find out more about the hosts of this show, Wes Bush and Ramli John, and why you should subscribe today!