PLP002: How to Instill Product Data Into Your Strategy

[00:39] How she became a product manager at Heap

[01:42] What Heap is

[02:57] Why feeding product data into strategy is critical

[03:43] Business data and product data

[04:50] Data people should be tracking to make better decisions

[07:55] Kind of prediction model she would suggest

[09:04] Why product data is much more important for product-led companies than sales-led companies

[12:36] How to know if you have gone too deep in quantitative data

[14:17] Tool categories companies should be thinking about

[21:01] Most common mistakes she sees people do again and again

[22:28] Advice for companies who are just starting to gather product data

[23:55] How people can use product data to make better decisions

[25:30] Common mistakes people make when gathering data

[27:50] How she gets her data and finds the best customers who use her product