Brand Growth Heroes

LISTEN AND RATE THIS EPISODE ON ITUNES HEREListen to this episode on Spotify HEREIf you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one of the themes we are exploring is the BRAVE decisions that food & Bev founders sometimes have to make.In this episode we’re talking to Paul Brown, CEO and Founder of BOL Foods, a fast growing chilled food brand that offers plant-based Dinner boxes, Veg Pots, Salad Jars and Soups to busy foodies, and is available in most retailers nationally across the UK.***Covid 19 addition: Paul and I caught up again last week to record an update in which Paul takes us through how he and the team are getting through the Covid 19 crisis***Paul launched BOL after 14 years at Innocent drinks, where he gained invaluable experience across roles from Field Sales, to Sales Controller, and finally as General Manager of Innocent Food in 2014.He launched BOL in 2015…and what’s particularly fascinating about this story is the brave decision Paul made – for ethical reasons – that led to BOL becoming the first FMCG food brand IN THE WORLD to drop all meat, fish and dairy from their products …to become 100% plant based.Listen to our interview earlier this month where Paul tells us about the learnings at innocent that have helped to drive growth at BOL, his super- brave decision to pivot his business model to 100% plant-based, and his thoughts and plans around  plastic packaging….https://www.bolfoods.comhttps://www.instagram.com/bolfoods/ : @bolfoodsIf you enjoy this episode, it would be really helpful if you REVIEW it on iTunes & SHARE it on your social media!S2EP4 Timestamps:[00:28] – Introducing, Paul Brown, CEO and Founder of BOL foods; a fast growing chilled food brand offering 100% plant based options to busy foodies.  [01:55] – Introduction to BOL; what do they make and where can we find their products?[02:33] – Why did Paul start the company back in 2015? [03:23] – BOL is on a mission to inspire the world to eat more plants. Why is that and how has BOL’s mission evolved since its inception?[04:19] – BOL has big ambitions and fast growth. How many people are there in the offices at BOL?[05:04] – Paul has managing experience he brings with him after 14 years at Innocent. What else has he learned that he has been able to use while setting up BOL and driving growth?[07:30] – The food industry is really hard, particularly the chilled foods sector. What are the things that stick out to Paul as particularly difficult to manage as a chilled supplier to a grocery retailer, that he was able to overcome more quickly because of his experience at Innocent?[10:42] – What kind of roles are absolutely critical to have on the team to make a company like BOL successful? The business is split into five key functions; finance team, operations team, commercial teams, brand marketing team, and people team.[13:58] – At what point in BOL’s trajectory did they decide to add more people? How do you make the leap from 5 to 20 people? [16:08] – Paul explains how everybody in the company interviews the new people coming in.[17:57] – One of the big draws for people interviewing for food companies is the free products that always find themselves around the office. Are the fridges in the offices at BOL filled with their products?[20:15] – Paul talks about product innovation.[21:27] – Initially BOL had meat, fish and dairy as part of their range. How did they make the brave decision to pivot to focus entirely on plant based ranges?[24:46] – We often talk about a company’s mission coming from a place of authenticity. Paul’s mission came about because he believes there is a real need rather than because he thinks it is where the market is going.[26:31] – Paul explains why phasing out the meat, fish and dairy slowly to reduce the risk didn’t feel right. He also talks about bringing up his kids with this new mindset about how they look at food.[29:31] – What it means to be a really authentic mission driven company. Paul talks about his relationship with investors and shareholders.[33:07] – BOL recently made the decision to launch their dinner boxes in 95% plant based packaging and are aiming for a 100%. How do they reconcile the plastic packaging in their business?[36:21] – Paul explains how the lack of better options means they can’t take the same approach to the plastic packaging as they did with plant based food products and simply pivot away from it. What approach are they taking?[38:14] – Finally, what is next for BOL? Paul talks big growth ambitions, increasing the range, and international ambitions.***Covid 19 addition: Paul and I caught up again last week to record an update in which Paul takes us through how he and the team are getting through the Covid 19 crisis***

 LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help them. In this episode we’re talking to Jamie Mitchell, Founder All Together, an initiative offering CEO-CEO coaching, mentoring and business advice to companies affected by COVID 19. Through All Together, Jamie has brought together a punchy panel of 60 well-known Chairpeople, CEOs and Investors, who are all offering their help on a voluntary basis. Advisors include Adam Balon and Jon Wright of Innocent Drinks, Xavier Vidal of Flying Tiger, Hema Patel and Jules Hydleman, to name but a few. See the almost complete list of advisors here Jamie himself brings a wealth of experience to All Together, in his capacity as Non-Exec Chairman of Rare Restaurants and Keatz, and as Ex CEO of Tom Dixon, Daylesford Organic and Innocent Smoothies UK. Listen to Jamie on why he started All Together and who and how they can help; and his thoughts on the 3 stages your company should plan for during the crisis. alltogether.company        If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes & SHARE it on your social media!    S2EP6 Timestamps to follow.

In this episode, we're talking to Tom Szaky, the 38 year old founder of Terra Cycle, the world’s leading company in the collection and reuse of the non-recyclable stuff we all throw away every day. Think turning Colgate toothpaste tubes into school playgrounds, or enabling P&G to offer money off coupons to consumers in return for their dirty pampers, which are then recycled into new materials.   You may have read that Terra Cycle has just launched a new company called LOOP, which aims to tackle packaging waste at its root cause and could potentially see us buying all of our favourite consumer packaged goods in branded durable and reusable containers, rather than the staple single-use packaging they are mostly in now.     For those of us who work with Consumer Packaged Goods,  Loop is so far reaching that if it works, it will change everything from how you design, package and sell your products, all the way through to what your Manufacturing, Supply Chain, Operations and P&L will look like.   In this episode of Brand Growth Heroes, Tom goes into depth on how Loop offers CPG brands the opportunity to shift from single use disposable packaging forms to durable reusable forms, and what the benefits are for you as a brand, over and above the obvious and most important benefit of the reduction of your brand’s impact on the environment.

 LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE and on STITCHER here     If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one of the themes we are exploring is the BRAVE decisions that food & Bev founders sometimes have to make.    Creating Tansformational Growth depends on getting a lot of things right. And in the food industry, there are a hell of a lot of things that can trip you up. But the thing is, they are mostly things that don’t need to trip you up if you know about them in advance, if someone explains to you how something works, or points something out to you that has often gone wrong for them in the past.      Something I’ve done throughout my career is to have collected a bunch of seasoned food entrepreneurs who I have built lovely relationships with, and whom I can call out of the blue to ask them who the best distributor in Germany is for Chilled, what margin I should expect to give to Spar in Switzerland, or whether sampling in Carrefour is worth the investment.    One such person is Barney Mauleverer. Barney cut his teeth in the food and drink industry during the first 5 years of early stage Innocent Drinks. In his last role as European Manager he headed up a new international strategy at Innocent to scope out new opportunities in Europe. In 2006, Barney left innocent to seek a more entrepreneurial route of his own and set up Fresh Marketing with his school and uni mate Alex Matheson.     Fresh Marketing is an international business development consultancy and distributor. It was founded on spotting new innovations in food and drink that often emerge in the US and then head ‘East’. Product types include smoothies, premium crisps, cereal bars, flavoured popcorn and breakfast granola. Fresh Marketing has been involved in the overseas development and distribution of some of the UK’s fastest growing consumer food and drink brands including Innocent Drinks, Eat Natural, Burt’s Chips and more recently Candy Kittens, Deliciously Ella and a number of other high potential start-up brands. Fresh Marketing currently supplies over 40 international markets!    in 2013, Barney and Alex launched their own protein boosted breakfast brand FUEL10K.  FUEL10K is now stocked across all the major UK retailers and many convenience and food service customers. Self-funded from the start and with a brilliant team of 19 FUEL10K turns over £12m at retail sales value.        Listen to Barney share his 20+ years experience on how to approach international business development, how he felt saying No to 2200 stores in the USA, how long his upcoming deal in Australia took to close and much, much more…        

Pippa Murray founded Pip & Nut in 2015, out of a passion for running and a love of nut-butter, but not finding exactly what she wanted on the market.  The range is now sold in more than 5000 stores and is the fastest growing nut butter in the UK. Last year, the company was named Fasttrack 100s "one to watch" and The Evening Standard has named Pippa as one of London's most influential people! Here's our interview from the end of December, where we discuss BCorp certification, innovation as a growth-driver and managing people when you've never done it before. https://www.pipandnut.com/

Giles Brook, renowned CEO, Entrepreneur and Investor has built up probably the most superb CV in the food and beverage industry, not to mention a supurbe portfolio of investments. Giles has been behind the growth of numerous insurgent brands – Innocent, Bear, Vita Coco, Pip and nut to name but a few. He is currently CEO of Vita Coco (for Europe Middle East and Africa) - which he launched over 10 years ago - and which is now turning over £40m in sales. Although he is the highest-ranked individual in The Grocer’s ‘Food & Drink Power List outside of global and multi-national CEOs, he is also nice, as he takes time out of the office to mentor and guide entrepreneurs. Here’s our interview earlier this month where we talk about what Giles looks for when investing in a company, whether looking for investment upfront or driving organic growth should be the thing, and how it can be really hard for founders working in the food industry 

UGLY DRINKS was founded by best friends Hugh Thomas and Joe Benn in 2017. Coming from Vita Coco, they were concerned at the lack of healthy or unsweetened- options in the soda category for the average family. UGLY is a range of sparkling water that is flavoured but unsweetened, in brightly coloured, potentially iconic CAN, and is setting out to challenge the Ugly Truth behind Big Soda.   Ugly’s website positions it as “just a drink, no unobtainable lifestyles, no ridiculous promises”…and somewhat bravely (given the enormous competitors in this space) asks us to “Can the Other Cans”.  Listen to Hugh Thomas discuss the brave decisions he and his co-founder have made around brand and category positioning, naming & flavouring, setting up in the USA and funding/invesment and its role in driving growth!

L'entretien originale avec Nicolas Chabanne (episode 9) en francais.  C'est Qui Le Patron est une marque alimenaire multi-catégorielle qui était créée et est gérée par des consommateurs francais, afin de garantir des prix équitables aux agriculteurs et aux producteurs. Elle a été lancée il y a 3 ans sur l'un des marchés d'épiceries les plus traditionnels, les plus inflexibles, les plus difficiles à négocier et les plus coûteux d'Europe - d'après ma modeste expérience. Et pourtant, en seulement 2,5 ans, elle a révolutionné de nombreuses catégories d’épiceries en France, a généré un chiffre d’affaires de plus de 120 millions d’euros, dispose d’un portefeuille de plus de 30 produits et sont déjà achetés par 11 millions de ménages français. Et voici la chose: tout cela a été fait sans investissement dans la publicité traditionelle, sans force de vente et avec très peu de négociations traditionnelles avec les acheteurs de la Grande Distribution. Cet entretien souhaite explorer les facteurs à l'origine de cette croissance incroyable. L'interview est également disponible en anglais, voir episode 9 de Brand Growth Heroes

How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration of 11 million French households, with NO advertising, NO field sales, and very little traditional negotiation with grocery buyers? When you consider that this is happening in France - one of the most inflexible, difficult to negotiate and costly European retail grocery markets - and is coming to the UK, USA, Germany, Italy and more markets imminently, every company supplying a food & bev product into retail grocery better be ready with a response!

How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks?  Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand promise in Food and Bev - the serious attempt by Tony’s Chocolonely to change the Cocoa industry from the inside out, in order to eradicate childhood slavery and child labour in Cocoa producing countries.