How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration of 11 million French households, with NO advertising, NO field sales, and very little traditional negotiation with grocery buyers? When you consider that this is happening in France - one of the most inflexible, difficult to negotiate and costly European retail grocery markets - and is coming to the UK, USA, Germany, Italy and more markets imminently, every company supplying a food & bev product into retail grocery better be ready with a response!