We Have A Meeting

Josh White is the co-founder and CEO of Cano Water, the UK drinks brand that helped pioneer canned water as an alternative to single-use plastic bottles. The idea was born after a trip to Thailand with friends, where he witnessed the scale of plastic pollution firsthand — a moment that turned into a mission and, eventually, a business. Before water, Josh ran an events company bringing together some of the biggest names in grime and electronic music across the UK.In this episode, Josh joins Jack and Zac for a candid conversation about building Cano Water from an idea people initially dismissed into one of the UK’s fastest-growing drinks brands, the reality of bootstrapping a physical product business, and how his own personal struggles growing up shaped the way he leads and builds today.What you’ll learn in this episode:Chapters00:00:00 Welcome to the Show: Meet Josh White, Founder of Cano Water00:01:39 The Troubled Kid: ADHD, Addiction, and Rehab at 1500:12:15 Finding Purpose Through Music: The Events Company Journey00:17:40 Rock Bottom to Reborn: The Turning Point at 2100:19:43 The Thailand Trip: How Cano Water Was Born00:37:48 The ADHD Superpower: From Problem to Solution in Seconds00:33:49 Wrapping Cans in Mum's Kitchen: The Scrappy Early Days00:35:36 The Selfridges Miracle: Perfect Timing and Saying Yes with Nothing00:48:12 Taking On Liquid Death: How Cano Survived the American Giant00:57:37 The Future of Cano: Staying True to the Mission#Entrepreneurship #BrandBuilding #FounderStory #CanoWater #SustainableBusiness #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeetingConnect with Josh:🔗 LinkedIn: https://uk.linkedin.com/in/joshwhite2201🔗 Cano Water: https://canowater.comHear more from the Hosts:🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39bBrought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameetingSubscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who’ve built it from the ground up.

From Bartender's Verdict to 2 Billion Bottles: The Man Who Invented Baileys - David GluckmanDavid Gluckman is the drinks industry legend who created Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more during his 40-year career at IDV (now Diageo). He's the author of "That Sh*t Will Never Sell" — the book named after the verdict a colleague gave when he first tasted the muddy-brown liquid that went on to sell over two billion bottles.In one of the most candid, funny, and idea-obsessed founder conversations we've had, David takes us inside the real, messy process of inventing the brands that ended up in millions of homes worldwide — including the flops nobody remembers alongside the wins everybody does.What you'll learn in this episode:Chapters00:00:00 Welcome to the Show: Meet David Gluckman, The Man Behind Baileys00:02:31 The Fear Factor: Why Creative Work is a 24-7 Obsession00:03:56 The One Answer Philosophy: Why 48 Ideas is 47 Too Many00:06:00 The Hard-Looking Bastard: Designing for the Sales Force00:07:41 Ciroc and Grape Vodka: The Story That Got Away00:13:19 The Consumer Research Problem: Why 9 Out of 10 Means You Have Crap00:15:53 The Singleton Strategy: Selling Single Malt to Blended Whiskey Drinkers00:18:00 Burn the Boats: Why Plan B is for Losers00:19:12 The Smirnoff Black Challenge: Getting a Michelin Star for KFC00:24:35 The Australian Rum Disaster: When Ego Kills a Great Idea00:29:24 The Power of One Word: Finding Vitality in Roger's Thesaurus00:33:48 Setting Trends Not Following Them: The Birth of Alcopops00:37:12 The Baileys Secret: Why Passion Beats Product Every Time00:39:53 The Baileys Mystery: How a Brand Survives 51 Years of Bad Marketing00:41:47 The Final Question: Is Your Product Really Good Enough#Entrepreneurship #BrandBuilding #FounderStory #Baileys #DrinksIndustry #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeetingAbout David Gluckman:Creator of Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more. Spent 40 years at IDV (now Diageo) building some of the world's most recognisable drinks brands from scratch. Author of "That Sh*t Will Never Sell" (2nd edition), a book about the ideas behind the brands, told by the person who had them.Connect with David:🔗 LinkedIn: https://www.linkedin.com/in/david-gluckman-7a7bb29🔗 Book & more: https://www.thatshitwillneversell.com🔗 Author site: https://davidgluckmanauthor.comHear more from the Hosts:🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39bBrought to you by Nooks:The AI-powered platform helping teams automate outbound sales and book more qualified meetings.Learn more at https://www.nooks.ai/wehaveameetingSubscribe to We Have a Meeting:New episodes every week with founders, sales leaders, and entrepreneurs who've built it from the ground up.

How to sell your business: James Ashford built GoProposal from a WordPress plugin and exited to Sage. This is the full story.For founders, agency owners and accountants who want a business that runs, grows and sells without them.James Ashford turned a pricing problem in one accountancy firm into GoProposal, software that let the most junior team member price and sell complex services in under five minutes. In this episode he answers the questions every founder types into Google at 2am: how do I know if I have a business or just a job? How do you actually sell a software company? And what happens to your mental health after the exit? He also opens up about the breakdown that followed the sale, and the inner child work that rebuilt him.Buy his book here: https://www.amazon.co.uk/dp/1781339872?ref=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&ref_=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&social_share=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&bestFormat=trueChapters00:00:00 Welcome to the Show: Meet James Ashford, Serial Entrepreneur00:03:19 The Sales Problem: Why Business Owners Can't Let Go00:05:59 The Restaurant Analogy: How Accountants Price Like Amateurs00:08:05 The Accountancy Breakthrough: Solving the Same Problem Over and Over00:14:01 The Four Grand Launch: Building a SaaS Business on WordPress00:16:32 The Waiting List Strategy: 100 Customers in 30 Days00:19:54 The Shock and Awe Pack: Customer Retention Through Physical Gifts00:22:03 The Five Million Pound Goal: Getting Your Wife on the Journey00:23:49 Taking Over the Space: The Conor McGregor Mentality00:27:07 The Discounting Problem: How You Train Bad Clients00:29:30 The Sticking Points: When Revenue Hits a Wall at 18K and 53K00:34:21 The Competitor Blindside: Losing 25 Percent of Customers Overnight00:37:11 The Oversuite Launch: Turning Crisis Into a New Product Line00:38:12 Built to Sell: Manifesting the Acquisition From Day One00:40:26 The Negotiation That Started Everything: Could We Buy You Instead00:44:03 Putting On Your Best Suit: Going to Market With an M and A Firm00:46:02 The Day the Money Hits: Why Everything Felt Exactly the Same00:47:40 The Loss No One Talks About: Purpose, Team, and Identity00:48:42 From Apple Tree to Apples: The Shift From Making to Managing Money00:49:14 Playing to Win Versus Playing Not to Lose: The Corporate Shock00:51:31 The Breakdown: On Your Hands and Knees at the Side of the Road00:57:57 The Inner Child and Small T Trauma: Understanding What Drives Us00:59:49 Equine Therapy and Breath Work: The Journey to Healing01:00:45 The Final Question: Where Is the Gift in This MomentFRAMEWORKS COVEREDThe Restaurant Pricing Method | Built to Sell | "Where's the Gift?" | "Who Do I Need to Be?" | The 2-4% Finance Rule | Small t Trauma and Inner Child HealingABOUT JAMES ASHFORDJames Ashford is the founder of GoProposal, the pricing and proposal software acquired by Sage. He now invests in businesses and mentors entrepreneurs, with a focus on founders raising young families. Find James on LinkedIn and Instagram, and @thejamesashford on TikTok.https://jamesashford.com/YOUR HOSTSJack Frimston and Zac Thompson are the co-founders of We Have A Meeting, the B2B sales agency behind the Sales Is Therapy method.🌍 https://wehaveameeting.com📖 Get the book: https://salesstherapy.comTHIS EPISODE IS SPONSORED BY NOOKSThe AI dialler that helps your sales team have more conversations: https://www.nooks.ai/wehaveameetingSUBSCRIBE for weekly conversations with founders, sales leaders and psychologists: https://www.youtube.com/@wehaveameeting?sub_confirmation=1If you're searching for how to sell your business, how to build a SaaS company with no funding, how to price your services, or what a business exit actually feels like, this episode covers it all. James Ashford shares the GoProposal story from WordPress plugin to Sage acquisition, including value pricing for accountants.

Who cold calls better — the UK or the USA? In this LIVE cold calling battle, Jack (USA) and Zac (UK) go head-to-head, dialing real prospects back-to-back to find out whose style, tone, and script actually book more meetings.Building something cool? Running a business?Join our FREE WhatsApp community - https://www.wehaveameetingpodcast.co.uk/Generate more leads: https://www.wehaveameeting.comWatch as two very different cold calling styles clash in real time: British directness vs. American energy. You'll hear the openers, the objection handling, the pivots, and the moments where each caller either books the meeting or gets hung up on — all live, unscripted, and unfiltered.If you're in sales, SDR, or lead generation, this is a masterclass in how cultural style shapes cold calling success — and a fun, brutally honest look at what actually works when you're live on the phone.Check out Nooks here: https://www.nooks.ai/wehaveameetingChapters00:00:00 Welcome to the Show: UK vs USA Cold Calling Battle Begins00:01:45 The San Francisco List: Dialing America at 8am00:03:10 First Blood: Jack's Opening Calls and the Data Problem00:08:14 The Polite American No: Beverly Hills Brush-Offs00:11:50 Zac Takes the Stage: Parallel Dialing Mode Activated00:14:03 The Duncan Conversation: When Persistence Pays Off00:19:47 Jack's Revenge: The Real Work Beatdown00:21:50 The Embroidery Company: Mark's Marketing Agency00:24:14 Connection Rate Reality Check: UK 10-30% vs US 5-10%00:35:48 The Five Second Challenge: When Prospects Give You No Time00:37:44 Jerry the Berry: The Gatekeeper Transfer That Goes Nowhere00:39:37 The Dr. Sean Marathon: A Masterclass in Discovery00:52:54 The Debrief: Who Won UK vs USA

Sean McPheat, founder of MTD Training and SkillsHub, is a sales and leadership trainer who built multi-million pound learning businesses. He recounts quitting corporate life after a Tony Robbins weekend and the gritty realities of committing fully to entrepreneurship. He breaks down cold-call tactics, LinkedIn strategies for inbound and outbound, the SPARK DM framework, and practical, cautious AI use for outreach.

In this episode, we dive into Samuel Leeds, property entrepreneur and course creator, for one of the most divisive, brutally honest, and strategically revealing conversations about whether he's a legitimate property investor helping people build wealth or a course selling shyster using rage bait and fear mongering to drive clicks and sales.We break down his viral content teaching kids how to buy houses with the bank's money, why flying his children in economy while he sits in first class sparked outrage across the internet, and whether that's actually good parenting or just another algorithmic stunt designed to boost impressions when engagement drops. You'll hear why his appearance on the Gary Economics documentary raised questions about his sales tactics, why telling people to take out loans they can't afford to buy property courses is dangerous advice that Gary Economics was right to call out, and why those that can do and those that can't teach.We reveal why AI scaremongering has become the new FOMO marketing tactic creating urgency around property investment, why claiming your investment properties will hold value when AI takes everyone's jobs ignores the reality that nobody will have money to buy houses if the economy collapses, and why people need to stop being sold on fear and start engaging the rational part of their brain before taking out loans that put strain on their families. You'll hear why Samuel's social media strategy feels all over the place, why his networking content of a nervous 17 year old trying to find investors at a party is bizarre, and why ethical sales means giving people the bad news upfront instead of getting them excited in the moment only for remorse to hit them later.We leave you with one challenge: post a picture of Samuel Leeds and ask Samuel, are you from Leeds, tag us in the comments, and the first person to do it wins 500 pounds while the second person gets the mystery prize.Hear more from the Hosts:Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=ukZac https://www.linkedin.com/in/zac-thompson-33a9a39b/Brought to you by our amazing sponsors:Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Kent Bray, former Citibank trader and therapeutic counselor, for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive in the trading world, why cocaine addiction nearly destroyed everything he built, and why the man who sat beside Gary Stevenson every day says parts of that viral city backstory aren't true.We break down the reality of trading at one of the world's biggest banks, why losing $5 million in a day taught Kent more about resilience than any win ever could, and why the best traders have an innate ability to disseminate information with perfect timing and conviction that separates them from everyone else. You'll hear why Kent made $34 million one year after being down to zero at six months because he was doing three grams of cocaine every morning, why he made $4 million over a weekend by accident while doing coke in his apartment overlooking the Thames, and why colleagues started asking if he had cancer or AIDS because he'd lost so much weight.Kent reveals why Gary Stevenson's claim of being the most profitable trader globally at Citibank isn't truthful according to WhatsApp messages he still has, why Gary sat on a million dollar seat doing nothing after falling out with the bank over unvested stock, and why being genuine and authentic matters more than any cause when you're building credibility. You'll hear why Kent went from 90 kilograms to 63 kilograms as a raging drug addict doing 20 to 30 grams a week, why he's now nine years eight months clean and sober helping professional men who feel like there's no one to talk to, and why his greatest achievement isn't what he achieved but what he overcame.We reveal why a wealth tax would absolutely devastate the UK through intellectual property and wealth migration, why millionaires don't like free handouts because they worked their guts out for everything they have, and why penalising success instead of rewarding it sends a horrible message to entrepreneurs. Kent leaves us with two powerful questions: what's your dream and why aren't you going for it, and where does truth sit in amongst your cause?More from Kent:Website: Kent Bray Counselling and MentoringHear more from the Hosts:Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=ukZac https://www.linkedin.com/in/zac-thompson-33a9a39b/Brought to you by our amazing sponsors:Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down to react to Gary Economics, the viral internet economist from Ilford, for one of the most brutally honest, divisive, and strategically revealing conversations about whether his message is genuinely helping poor people or just creating rage bait that oversimplifies incredibly complex economic problems into bite sized chunks that lose all their nuance.We reveal why 81% of entrepreneurs have had some sort of crappy sales job like door to door or cold calling before they became successful, why growing up poor and facing adversity should leave you inspired by people who've been there and done it rather than scared by someone telling you the system is rigged, and why the antidote to Gary's message would be sitting him down with someone who can walk him through how quickly you can start making money if you actually try instead of just arguing big picture points that always have holes in them.Hear more from the Hosts:Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=ukZac https://www.linkedin.com/in/zac-thompson-33a9a39b/Brought to you by our amazing sponsors:Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most brutally honest and strategically revealing conversations about why opening a restaurant today would be financial suicide, why even packed restaurants operating at full capacity are barely breaking even, and why the margins in hospitality have been completely obliterated by a perfect storm of food inflation, energy costs, national insurance hikes, and minimum wage increases that have made profitability almost impossible.We break down the numbers behind the crisis: cooking oil and beef have gone up over 100% in the last five years, utility bills have skyrocketed, national insurance contributions have been driven incredibly high, and minimum wage increases mean a 22 year old working 45 hours a week now costs over £30,000 a year instead of £21,000. You'll hear why a hospitality business employing just 10 people at minimum wage has seen wage costs increase by 80 to 100 grand a year, wiping out any profit margin that existed before food inflation and energy costs even come into play.Tom reveals why he wouldn't open a restaurant today without the right conditions, why taking your business to the gym and tightening everything up without losing your DNA is the only way to survive right now, and why the moment you start de-skilling and buying pre-bought product it becomes a race to the bottom that destroys the entire UK food scene we've built over 25 years. You'll hear why 21 businesses are shutting every week, why the country is being run by the accountant instead of the operators, and why nobody's successful business is run by the accountant because operators make decisions about growth while accountants just monitor spreadsheets.More from Tom:Website: https://www.vatstheproblem.co.uk/Instagram: https://www.instagram.com/cheftomkerridge/?hl=enHear more from the Hosts:Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=ukZac https://www.linkedin.com/in/zac-thompson-33a9a39b/Brought to you by our amazing sponsors:Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most tactical, politically charged, and strategically brilliant conversations about what it really takes to create change at government level, why this isn't Tom Kerridge versus Keir Starmer but a coordinated industry wide movement, and why being officially fucking loud matters more than following official petition processes if you actually want Treasury to listen.You'll hear why Tom warned government beforehand that this campaign was coming, why he's been invited into meetings with the Business and Trade Secretary who understands that VAT reduction is the key lever to hospitality survival, and why front bench ministers already know this works because they're doing 5% VAT on kids meals this summer to encourage theme park visits. We reveal why this has become cross party with Nigel Farage, the Liberal Democrats, the Conservatives, Andy Burnham, and Angela Rayner all backing hospitality VAT reduction, and why Tom is deliberately building regional ambassadors up and down the country so this doesn't become about one celebrity chef but about saving the pub just around the corner from you.More from Tom:Website: https://www.vatstheproblem.co.uk/Hear more from the Hosts:Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=ukZac https://www.linkedin.com/in/zac-thompson-33a9a39b/