
Startup to Storefront
STARTUP TO STOREFRONT brings the stories of stand-out companies and individuals building the future with innovative and forward-thinking ideas. Focusing on leaders and innovators who work harder AND smarter, hosts Diego Torres-Palma and Nick Conrad give the inside track into what it takes to be an entrepreneur. Diego brings his expertise to each show as an angel investor and founder of a fashion/tech company, a data analytics company, and a real estate development company. Interviewing entrepreneurs and other success stories who have built a business or a brand give our audience insight and a roadmap that will generate and motivate more entrepreneurs by simply listening to the podcast.
Latest episodes

Apr 2, 2024 • 22min
Fila Manila - Jake Deleon (as seen on Shark 🦈 Tank)
Join us in welcoming Jake Deleon, the founder of Fila Manila! Jake, a first-generation Filipino American born in the Philippines and raised in New Jersey, founded Fila Manila to spread the joy of Filipino family, culture, and cuisine. Discover award-winning Filipino flavors like Adobo Sauce, Banana Ketchup & Ube Purple Yam Spread, perfect for enjoying at home! This year, Jake secured a $250,000 investment from Daniel Lubetzky on Shark 🦈 Tank! During this episode, Jake shares his journey to closing the deal on National TV. Tune in to learn about: Jake's journey from CPG to entrepreneurship. Navigating a retail launch during COVID-19. How resilience turned a pitch competition loss into a Shark Tank win. Join the Fila Manila WeFunder Campaign!

Mar 26, 2024 • 31min
David Cantor - Folk Revival - Are Acorns the Next Superfood Trend? 🌰🐿️
Join us this week as we chat with David Cantor, Founder of Folk Revival, on his mission to enhance food resilience. Discover how he's bridging worlds by introducing high protein, low carb options to natural food enthusiasts. On this episode you’ll learn: Are Acorns the Next Superfood Trend? 🌰🌱 The reasoning behind their strategic decision to avoiding using acorns in the brand name. How they landed a deal with Whole Foods. Are Acorns 🌰 the Next Big Food Innovation? 🌍 Their innovative fundraising approach on WeFunder. Don't miss this insightful episode!

Mar 19, 2024 • 43min
Celine & Joline Nehoray - Beverly Hills Lingerie
This week we welcomed Celine and Joline Nehoray to our studio! Join us as we dive into their inspiring journey from sisters to cofounders of Beverly Hills Lingerie. Founded in 2018, their brand draws inspiration from the 1980s trend of lingerie as streetwear, bringing a fresh perspective to the oversaturated market. Beverly Hills Lingerie has since been featured in Vogue, Entrepreneur, GQ, The Zoe Report, Who What Wear, WWD & more! More than just a product, Beverly Hills Lingerie is a service that is elevating the experience of self-love and empowerment. With an all-female team, Celine & Joline exemplify the importance of women supporting women in business. Tune in to our episode to discover their secrets to success! Unlock key learnings from our latest episode: Discover how Beverly Hills Lingerie crafted its brand voice & engaged its audience. Follow Celine & Joline's journey to success, fueled by family bonds. Gain entrepreneurial tips from the sisters. Don't miss out on these invaluable insights

Mar 12, 2024 • 40min
Carrie Barber - Make Beauty 💄
This week we’re sitting down with Carrie Barber of MAKE Beauty. Carrie navigated her career with some of the most influential brands in beauty, with roles at top companies such as Sephora, Augustinus Bader, Bloomingdales and VIOLET GREY, establishing herself as part of the industry’s new guard of tastemakers. Carrie harnesses the advancements of biotechnology and formulates each product with sustainable botanical materials, lab engineered natural ingredients, and skin-compatible synthetics that go beyond the concept of clean. MAKE products are formulated using botanical and botanically derived ingredients and tested synthetic ingredients. This episode’s key highlights: Learn about Carrie's journey to create MAKE Beauty and understand the brand's unique strategies that contribute to its lasting impact in the beauty industry. Explore Carrie's shift from working with major beauty brands to becoming an entrepreneur. Learn about the challenges and victories that led her to forge her path. Discover how Carrie conquered dyslexia, turning it into a strength in her entrepreneurial journey. Explore the mindset and support systems that empowered her success. Dive into what lies ahead for MAKE Beauty, exploring upcoming developments and strategies. Learn about the envisioned steps for growth and success in the brand's future.

Mar 5, 2024 • 21min
Cyndi Bray - Wad-Free (as seen on Shark Tank 🦈)
This episode was sponsored by Riverside: Sign up today using StartupToStorefront for 15% OFF -- https://creators.riverside.fm/StartupToStorefront This week, we're featuring Cyndi Bray, the creator of Wad-Free, as seen on Shark Tank! Wad-Free is a wad preventer that eliminates tangled, twisted, and balled-up laundry. Cyndi invented Wad-Free to help laundry-doers fight the battle against the dreaded sheet wad. One year after launching Wad-Free, Cyndi was featured on ABC’s Shark Tank and landed a deal with Mr. Wonderful himself, Kevin O’Leary. On this episode, we'll cover: How Cyndi went from being a Shark Tank fan to appearing on the show. The secret behind Wad-Free’s explosive success. Whether Cyndi had a particular Shark in mind before her appearance on the show. How she developed and launched her product all by herself, in the middle of a pandemic!

Feb 27, 2024 • 38min
Standard Self Care I Hannah Minardi & Austin Wiberg
This week, we had the pleasure of sitting down with Hannah Minardi and Austin Wiberg, the duo behind Standard Self Care. Former college friends turned business partners, they have set out on a mission to revolutionize the personal care industry by creating high-performance products with meticulously tested formulas that instill the highest confidence. In this episode, you won't want to miss out on: The importance of testing everything, especially in the realm of digital marketing, and how no one’s idea is insignificant. How Standard Self Care goes beyond just selling products, focusing on educating consumers and fostering a community of informed individuals. The insightful discussion on the pivotal role of choosing the right business partners and how it has contributed to the sustained success and longevity of Standard Self Care.Tune in to gain valuable insights from Hannah and Austin as they share their journey, vision, and the core principles that drive their business forward.

Feb 20, 2024 • 29min
SOMOS | Miguel Leal - The Future of Mexican Cooking at Home
Welcome to this weeks episode, recorded using Riverside, your all-in-one online podcast and video studio. This week’s guest is Miguel Leal, Cofounder and CEO of SOMOS. Miguel created SOMOS alongside his friends Rodrigo Zuloaga and Daniel Lubetsky after coming to the United States and being disappointed with the options for creating truly delicious Mexican meals at home. Discover why the market for cooking Mexican food at home is projected to grow to 30 billion dollars in the next five to ten years. Join us as we discuss the importance of cooking Mexican cuisine and why it is becoming as popular as Italian food. As consumers begin to spot the brand’s brightly colored packaging (inspired by Mexican alebrijes) of all non-GMO plant-based entrees (all microwavable in 90 seconds), rices, beans, chips, and salsas in stores, Miguel hopes they will also discover a Mexico far more diverse than rice and beans. In this episode you’ll learn: The story behind starting a CPG brand. How Mexican food surpassed Italian during COVID. The 30 Billion Dollar Mexican cooking market. The idea behind Juntos Market: A Fusion of Asian and Latin American Cuisine. This episode was sponsored by Riverside: Sign up today using StartupToStorefront for 15% OFF -- sign up now

Feb 13, 2024 • 38min
Hyperice | Jim Huether from $10 million to $142 million in 24 months
Welcome to our conversation with Jim Huether, CEO of Hyperice. Join us as we delve into the company's incredible growth, from $10 million to $142 million in just 24 months. In this episode, we'll cover: The impact of maximizing TV exposure. Jim Huether's strategies for navigating the challenges of being a CEO. The pivotal role of the Hypervolt in Hyperice's remarkable success. Over a short duration in 2020, Hyperice struck league-wide partnerships with the NFL, MLB, NBA, PGA Tour, UFC and US Soccer. Chief rival Therabody inked deals with the NWSL and ATP Tour. Both companies also scooped up numerous team partnerships and star athlete ambassador relationships. The three-year agreement Hyperice had with the NFL has now lapsed, meaning it is no longer the exclusive sideline supplier, although it has built up significant brand loyalty among the players. And part of the original arrangement was an investment in Hyperice from 32 Equity, the NFL investment vehicle.

Feb 6, 2024 • 29min
Dutch | Joe Spector - Revolutionizing Pet Telehealth
Welcome to our interview with Joe Spector of Dutch, the premier direct-to-consumer pet telehealth company dedicated to revolutionizing pet telemedicine. Joe's journey from fleeing Uzbekistan as a young Jewish refugee to the mission of Dutch is a true testament to the American dream. In this episode, we will delve into: Joe's inspiring escape from Uzbekistan as a Jewish refugee at the tender age of 7. The profound influence of Joe's grandfather's business on his commitment to making healthcare more accessible. Dutch's impactful initiatives in bringing life-changing care to pets nationwide. Dutch is on a mission to revolutionize telemedicine for pets (just how Hims, One Medical, and Better Health have changed telemedicine for humans) through affordable and accessible healthcare plans. It is founded by the former CoFounder of Hims & Hers, Joe Spector, who has an incredible story that is a testament to the American dream. With the state of California just recently making veterinary telehealth legal as of January 1 by passing AB 1399, Dutch is the preeminent expert in the business of pet telehealth which is quickly becoming a national topic. This episode is brought to you by Riverside: Sign up now with 15% OFF using our Discount Code: StartupToStorefront

Jan 30, 2024 • 31min
Curie | Sarah Moret's Path to $20 Million - as seen on Shark Tank
In this episode, you'll discover the inspiring story of Sarah Moret, founder of Curie, who turned frustration into success. From creating a performance-based deodorant formula to expanding into a body care line, Sarah's journey is filled with challenges and triumphs, including her appearance on Shark Tank. Join us as we delve into the entrepreneurial spirit and the transformative power of Shark Tank. In this episode you'll discover: The inspiring origin of the name Curie. The transformative impact of Shark Tank on her business. The evolution of Curie's hero product into a body care line. Use STARTUP20 for 20% your next order from Curie!