
Car Dealership Guy Podcast
The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats:The Car Dealership Guy Podcast (Tuesdays & Thursdays)Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward.Daily Dealer Live (Mondays, Wednesdays & Fridays)Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers.Industry SpotlightHosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines.Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.
Latest episodes

Mar 11, 2025 • 1h 3min
State of the Car Market: Luxury Squeeze, Leasing Lifeline & OEM Tech Failures | Andrew Wright, Managing Partner @ VINArt Dealerships
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Andrew Wright, Managing Partner at Vinart Dealerships.This episode is brought to you by:1. Phone Ninjas - Is your store missing opportunities before they even hit the lot? Phone Ninjas helps dealers maximize every opportunity with custom scripts and critical coaching on actual customer calls. Get your team certified today and watch your appointment set and show rates double! Visit @ https://www.phoneninjas.com/ to start winning today!2. Impel - Impel AI helps you drive loyalty with proactive, personalized service outreach that scales seamlessly. From service milestones to recall alerts and tailored incentives, Impel makes service outreach feel more like a concierge experience than traditional marketing. With AI-powered service scheduling via text and email, your team can stop managing calendars and start focusing on delivering exceptional customer experiences. Future-proof your service drive today. Learn more @ https://carguymedia.com/41G1unN3. CDG Recruiting – The Go-To Talent Partner for Dealers. Hire pre-vetted GMs, sales, F&I, fixed ops, C-suite, and back-office talent—ready to perform. Faster hires, better results. Book a call → CDGRecruiting.com🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:41 What are the current industry challenges and how are OEM incentives addressing them?04:51 How can dealerships balance long-term vision with day-to-day operations?09:48 What are the key differences between luxury and mainstream markets?16:54 How does affordability impact market dynamics in the automotive industry?21:34 What role do leasing programs and consumer education play in the market?31:13 How can deceptive pricing in third-party listings be addressed effectively?36:40 What is the impact of performance-based pricing on dealerships and consumers?46:04 What does the future of digital retailing look like for the automotive industry?50:17 How can collaboration between OEMs and dealers be improved for mutual success?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.comThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Mar 6, 2025 • 43min
Benzs and Bowties: Dealership Secrets of The General Sales Manager Redefining Automotive Content | Doug Horner, GSM of North Olmstead Mercedes-Benz
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Doug Horner, General Sales Manager of North Olmsted Mercedes-Benz and the creator behind the wildly popular Benzs and Bowties social media accounts. We discuss why he’s intentionally leaving $50K on table with every G-Wagon he sells, how he’s generating half of his leads through social media, and what finally pushed him to start creating content.This episode is brought to you by:1. OPENLANE - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com2. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down?Auto Hauler Exchange puts YOU in control.●Ship cars faster and cheaper with 5,000+ vetted carriers●Get cars delivered in just 5 days on average●Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more @ https://www.autohaulerexchange.com3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:49 What were the early career experiences and sales strategies that shaped success?02:35 What was the journey like transitioning to Mercedes, and what made it significant?04:57 How does Mercedes compete in the luxury car market?05:44 What is Mercedes' EV strategy, and who are its target customer demographics?12:28 How does the dealership maintain customer retention and capitalize on trends like G Wagon mania?20:00 How are out-of-state deals managed to ensure customer delight?23:41 How is the online car buying experience transforming the automotive industry?26:51 What is the impact of social media on car sales and customer engagement?35:17 What is the future outlook for the dealership and the automotive industry?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.comThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Mar 4, 2025 • 36min
Industry Spotlight: Tasca Auto Group's Secret to Bringing Long-Lost Customers Back To The Dealership
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Bob Tasca III, VP of Tasca Automotive Group, and Ryan Maher. CEO of BizzyCar.This episode of the Car Dealership Guy Podcast is brought to you by BizzCar.1. BizzyCar — built by dealers, is an AI-powered Recall Management and Mobile Service Platform that increases appointments, boosts revenue, and helps bring back lost customers. CDG listeners get a special offer at https://info.bizzycar.com/cdg🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:31 Who is Bob Tasca, and why is he known as the Fastest Man on Four Wheels?03:16 How does racing create synergy with dealership operations?06:12 How does racing impact the success of a dealership?09:36 What is Busy Car, and how is it revolutionizing recall management?12:03 What is the scale and impact of automotive recalls on the industry?15:11 What does the future hold for recall solutions in the automotive industry?20:04 Why is ROI (Return on Investment) crucial for dealerships?22:19 What strategies give dealerships a competitive edge in the industry?29:00 What is the legacy of the Tasca family business, and what innovations have they introduced?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.comThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 27, 2025 • 1h 1min
Lessons From Lithia And Beyond: The Habits Driving A Successful Dealer Group With Happy Employees | Michael Speigl, Dealer Principal of WE Auto
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Michael Speigl, Dealer Principal of We Auto, a Michigan-based dealer group. We discuss the lessons he learned from working for Lithia and how they shaped his own dealerships, why he’s investing over $250K in company culture, and the phone call that changed his family’s life forever, along with much more.This episode is brought to you by:1. Phone Ninjas - Is your store missing opportunities before they even hit the lot? Phone Ninjas helps dealers maximize every opportunity with custom scripts and critical coaching on actual customer calls. Get your team certified today and watch your appointment set and show rates double! Visit @ https://www.phoneninjas.com/ to start winning today!2. CDK Global - our trusted technology partner for car dealers and automakers. CDK doesn’t just deliver top-tier tech solutions; they provide game-changing industry insights. Beyond top-tier tech, their Friction Points Study uncovers what’s slowing car purchases—highlighting how dealers are closing time gaps and why F&I remains crucial. Get the full report at https://www.cdkglobal.com/insights3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:32 What was Michael's journey into auto retail like?04:41 How did Michael transition to becoming a dealer principal?12:51 What is Michael's mission-driven business approach?21:30 What are Michael's thoughts on digital retailing and industry trends?28:49 What is the regional impact of electric vehicles?29:08 What challenges are associated with selling electric vehicles?31:43 How does political influence affect the EV market?34:46 How does Michael ensure service retention and a positive customer experience?47:25 How does Michael use data analytics in his business strategy?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.comThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 25, 2025 • 33min
How Van Horn Auto Group Is Capitalizing on the Final Customer Touchpoint—The Card Swipe | Industry Spotlight
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Jennica Krebsbach, Controller at Van Horn Auto Group, and Julie Douglas, CEO of Dealer Pay.This episode of the Car Dealership Guy Podcast is brought to you by Dealer Pay:1. Dealer Pay – Designed to increase productivity and customer retention, Dealer Pay is a dealer-specific payment acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the U.S. Contact Julie today - julie@dealer-pay.com or 636-442-4901🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:01:22 What is the role of a controller in an auto group?03:59 How has technology impacted the auto industry?05:09 How does cash management work in daily operations?05:45 What is the Employee Stock Ownership Plan (ESOP) at Van Horn?08:21 What are the challenges and solutions in credit card processing?10:20 How does DealerPay streamline payments?17:36 What are the strategies for fraud prevention and compliance?21:28 How does credit card surcharging work in the auto industry?27:35 What are the future trends and advice for aspiring controllers?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.comThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 20, 2025 • 47min
No B.S. Dealer Strategy: How Brett Sutherlin Built a Toyota Powerhouse (& What Brands He’s Avoiding) | Brett Sutherlin, Dealer Principal of Sutherlin Automotive Group
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Brett Sutherlin, Dealer Principal of Sutherlin Automotive Group, to discuss: His no B.S. dealer strategy and what brands he's avoiding, How he's doubling margin vs his competition with Google Business Profiles, Buying dealerships off of Linkedin and much more.This episode is brought to you by:1. DriveHRIS - DriveHRIS streamlines hiring, onboarding, timesheets, PTO tracking, and payroll— all in one seamless platform. Let DriveHRIS handle HR and Safety so you can focus on what really matters— boosting your CSI scores, improving customer experience, and selling more vehicles. Visit https://drive2025.com/ to grab your FREE workbook on 'Retention Strategies for Dealerships in 2025.2. CDK Global – Your trusted technology partner for car dealers and automakers. CDK doesn’t just deliver top-tier tech solutions; they provide game-changing industry insights. Beyond top-tier tech, their Friction Points Study uncovers what’s slowing car purchases—highlighting how dealers are closing time gaps and why F&I remains crucial. Get the full report at CDK.com/insights.3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:01:34 How do dealership operations vary across different locations?03:46 What tech innovations are transforming dealerships today?10:08 What strategies are most effective for service departments?18:23 What are your future plans for growth?21:49 How can businesses leverage AI for success?22:43 How can dealerships optimize their digital presence?26:24 What strategies work best for recruiting and retention?28:41 How can dealerships maximize customer lifetime value through advertising?32:34 What are the biggest challenges and opportunities in the car business today?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.com

Feb 18, 2025 • 57min
Hard Lessons Learned: Brute-Forcing His Way to 12 Dealerships & $1B+ Revenue | Matt Bowers, Dealer Principal at Matt Bowers Auto Group
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Matt Bowers, Dealer Principal of Matt Bowers Automotive Group, to discuss how he brute-forced his way to 12 dealerships and $1 billion in revenue, his unlikely start in the car business and tumultuous path to becoming a powerhouse auto group owner, the most important factor when buying a dealership, and much more.This episode is brought to you by:1. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/2. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:56: What are Matt's insights from the NADA Convention?02:00: How does the Super Bowl relate to Matt's personal life?02:36: What are the crowdsourced opinions on Matt Bowers?03:33: What was Matt Bowers' early career like?04:34: What family background and early influences shaped Matt Bowers?05:48: What challenges did Matt Bowers face in his career progression?10:25: What led to Matt Bowers' transition to ownership?25:41: What market trends and acquisition strategies are relevant in the industry?27:59: What are the challenges and risks in the business?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.com#CarBusinessJourney #OvercomingAdversity #MentorshipImpact

Feb 13, 2025 • 39min
How Sonic Automotive Joined Forces With The Biggest E-Retailer In The World To Sell Cars | Industry Spotlight
In a fascinating discussion, Jeff Dyke, President of Sonic Automotive, and Matt Nuffort, Director at Amazon Autos, delve into the groundbreaking partnership reshaping car sales. They tackle the challenges of digital retailing and how an omni-channel approach enhances customer experience. The duo highlights Amazon's influence on customer satisfaction scores and effective dealership integration. With insights on future solutions for finance and insurance products, they explore the evolving landscape of automotive sales through innovative technology and collaboration.

Feb 11, 2025 • 35min
Dealership University: Elgie Bright’s Game Plan for Auto’s Future—In a Time of Disruption | Elgie Bright, Department Chair, Automotive Marketing/Management at Northwood University
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow’s technologies, and much more.This episode is brought to you by:1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting @ https://hubs.la/Q02WVYbV02. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:00:00: Intro00:37: What creates excitement in auto retail?01:57: What is an overview of Northwood University?03:58: What is the value proposition of Northwood?05:18: How can the car business attract talent?07:18: Who are some notable alumni, and what is their impact on the industry?08:10: What are the challenges and opportunities in auto retail?08:50: How is training being prepared for the future of auto retail?17:42: What is the future of automotive education?23:02: How is the industry addressing criticism?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.com#AutomotiveIndustry #NorthwoodUniversity #FutureOfAutoSales

Feb 6, 2025 • 38min
Luxury Dealership Whisperer: Building a Multi-Million Dollar Powerhouse with Culture | Lonny Soza, Vice President of Fertitta Auto Group
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Lonny Soza, Vice President of Fertitta Auto Group, to discuss how he built a multi-million dollar powerhouse, the biggest lesson he learned acquiring vehicles for CarMax and AutoNation, and how he's bringing Bentley-level customer service to his new Chevrolet store—plus much more.This episode is brought to you by:1. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control.- Ship cars faster and cheaper with 5,000+ vetted carriers- Get cars delivered in just 5 days on average- Transparent pricing, no hidden fees, and real-time trackingMove cars smarter. Move cars faster. To learn more visit https://www.autohaulerexchange.com/2. Podium - Don’t miss another lead. With Podium’s AI BDC, dealerships are seeing an 80% increase in after-hours appointments by handling leads 24/7. Instantly respond to inquiries, book test drives, and let your team focus on what matters: closing deals. Learn how Podium can help you sell more cars @ https://www.podium.com/car-dealership-guy/ 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:Subscribe on Apple: https://carguymedia.com/apple_bitesSubscribe on Spotify: https://carguymedia.com/spotify_bitesSubscribe on YouTube: https://carguymedia.com/youtube_bitesNeed help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.comInterested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3SuismuTopics:01:26 – What is the path to success in the car business?02:02 – What role does a car buyer play in a dealership?06:08 – How do you cultivate a winning culture in a dealership?09:13 – What are the best hiring and training strategies for success?16:17 – How do dealerships generate demand and market effectively?18:51 – What defines success for ultra-luxury car brands?20:58 – How does inventory allocation impact dealerships?22:20 – How do economic cycles affect luxury car sales?24:30 – How does social media influence brand reputation for dealers?Check out Car Dealership Guy’s stuff:CDG News ➤ https://news.dealershipguy.com/CDG Jobs ➤ https://jobs.dealershipguy.com/CDG Recruiting ➤ https://www.cdgrecruiting.com/Lonny Soza Socials:LinkedIn ➤ https://www.linkedin.com/in/lonny-soza-a36b2a8/My Socials:X ➤ x.com/GuyDealershipInstagram ➤ instagram.com/cardealershipguy/TikTok ➤ tiktok.com/@guydealershipLinkedIn ➤ linkedin.com/company/cardealershipguyThreads ➤ threads.net/@cardealershipguyFacebook ➤ facebook.com/profile.php?id=100077402857683Everything else ➤ dealershipguy.com#AutomotiveLeadership #WorkEthicCulture #ProfitabilityStrategies