Get Radical With Your Business

Heather Zeitzwolfe - Profit Strategist for Content Creators
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Jul 20, 2021 • 28min

Ep. 54: 10 Inexpensive Ways to Bring More Balance to Your Life (Solo Episode with Heather Zeitzwolfe)

Welcome to season two of the podcast. We're changing things up! The show will now be more focused on female entrepreneurs and helping to take the mystery and confusion out of business and personal finances. We’ll also dive into the struggles of juggling a business with a busy life and explore solutions that you can easily implement. As entrepreneurs, we live crazy busy lives. Running your own business is stressful and draining; chances are finding balance in your busy life is challenging. What if you could achieve balance? Join Heather, in her first solo episode, where you'll learn ten ways to do just that, without breaking the bank.SHOW NOTES:Download the FREE Money Mindset Workbook Get the Balance Right Podcast  Show Mentions: Episode 47: Stop Trying To Be A Superhero! Get Help In Your Business.Episode 22: Stop Being a Worker Bee - Transform from Solopreneur to CEOCONTACT HEATHER:Contact Heather: Instagram - LinkedIn - Clubhouse @zeitzwolfeGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link Tree Zeitzwolfe Accounting: Website  - FacebookMonthly Monday Money Mayhem Makeover - RSVP for the Meet-upSign up for the FREE  Workshop: How to Shift Your Mindset to Make More Money in Your BusinessDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Start Investing like a MofoSign up with Robinhood; get a free stock to kick off your investment! No cash needed to get started.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Jun 29, 2021 • 34min

Ep. 53: Breaking Through Fear and Self Doubt to Take Action (Guest John Davis the Corporate Action Hero)

The topic, on this episode of Get the Balance Right Podcast, is overcoming self-imposed limitations by breaking free from our fears and self-doubt so that we can take action as entrepreneurs. To discuss this, I am joined by John Davis, whose personal and professional life has all been about taking action. He’s a Hollywood stuntman turned motivational speaker, known as the Corporate Action Hero and the host of the Inner Action Hero Podcast. His message is inspirational and stems from a tragic incident from his life. During his youth he injured himself and was told he would never walk again. Through pure determination and unrelenting action, which were fueled by the influence of Bruce Lee, he proved the doctors wrong. John Davis is living proof that you can achieve your maximum potential if you let go of self-imposed limitations. In this episode you will hear about John’s personal journey and learn techniques you can use to break through your mental walls and start taking action. You’ll also discover the internal struggles our host (Heather Zeitzwolfe) has been dealing with and how she is moving through them through to create dramatic changes ahead in her business and the podcast. To quote Tony Robbins, “Action is the most important key to success,” therefore don’t let your self-doubt and fear hold you back. SHOW NOTES: Connect and Follow John Davis: LinkedIn - Facebook - Twitter Corporate Action Hero: Website - Daily Vlog - FREE Gift - YouTube Inner Action Hero Podcast: Apple PodcastsFor complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Jun 22, 2021 • 34min

Ep. 52: How to Create Copy that Connects with Your Audience (guest Cassandra Le of the Quirky Pineapple Studio)

In this episode of Get the Balance Right Podcast we are talking about copywriting. To discuss this topic, we are joined by the adorable and smart Cassandra Le, the founder of the Quirky Pineapple Studio, a creative agency, which specializes in brand messaging and copywriting. Her company serves clients all over the globe. Cassandra is an expert in heartfelt copy, which is the main focus of our discussion. It's extremely powerful because it connects with your audience on a more personal level. In this interview, we dive into what copy is and isn’t, along with ways to make your copy more impactful. Effective copywriting is a skill that incorporates many talents and areas of expertise, such as marketing, psychology, research, and linguistics. Joining us from Spain, Cassandra shares how she got into the biz, along with great copywriting  tips that even a novice can put to use. SHOW NOTES:Contact or Follow Cassandra Le: LinkedIn - Instagram - LinktreeQuirky Pineapple Studios: Website – Instagram – LinkedIn – Facebook - Forbes Article - Blog Freebies: Content Generating Machine - Copywriting ChecklistBusiness Without the Buts: Podcast - Instagram Your Message Matters by Jonathan Milligan: Website For complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a stDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Jun 15, 2021 • 25min

Ep. 51: How to Generate More Leads: Leveraging LinkedIn for Referrals (Guest Nedra Rezinas)

For the topic of this episode, we are exploring the magic of referrals and how to use LinkedIn to leverage this. To dive into this subject we are joined by the marketing strategist and consultant, Nedra Rezinas.  Besides being a LinkedIn expert, Nedra educates entrepreneurs through her online classes and through the Small Business Design Center in Portland, Oregon.  If you're an entrepreneur, then you've discovered how long it takes to acquire a new client and how costly it can be. By effectively utilizing referrals, you can significantly decrease these costs and shorten the time between prospect to buyer.  In this episode, you will learn results-driven methods to generate referrals, which can be implemented in your business today. Are you effectively utilizing referrals? If you’ve been struggling to get more leads, this episode is for you.  SHOW NOTES: Contact and Follow  Nedra Rezinas: LinkedIn - Instagram - Website Nedra's Classes: LinkedIn Masterclass - Referral Partners Workshop FREE Download - Referral TrackerForbes Article Mentioned Small Business Design Center: National Website -  Portland, OR  Website Get the Balance Right Podcast Episode 10 - How to Strategically Use LinkedIn with Deborrah Ashley a.k.a. the LinkedIn BlackbeltStacy Brown Randall - Generating Business Referrals Without Asking - 5 Steps to Generate ReferralsJohn Ruhlin -  Website - Giftology BookFor complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - Do You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Jun 8, 2021 • 38min

Ep. 50: What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)

In this episode of Get the Balance Right podcast we are joined by the Brand SERP guy, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder and CEO of the ground breaking digital agency, Kalicube. Jason is the world’s expert on all things related to brand SERP (search engine results pages). Since 2013, Jason has been tracking, studying and optimizing the results that Google generates for brand names.  In this episode, you’ll learn all about the importance of brand SERP and why your business should be focused on it. We also dive into Google knowledge panels and  how Google’s opinion of your brand can be controlled, but not manipulated.  We also discuss Jason’s early years as a punk rock musician and his breakthrough animation program for children Boowa & Kwala.SHOW NOTES: Contact and Follow Jason Barnard: LinkedIn – Website – Twitter - InstagramKalicube and Kalicube Pro: Website - Pro Website   LinkedIn - TwitterWith Jason Barnard Podcast:  Website - Jason's Podcast PageThe Barking Dogs: Ace of Spades Cover - YouTubeBoowa & Kwala:  Website - YouTubeFor complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Jun 1, 2021 • 42min

Ep. 49: How to Increase Clients Through Speaking Gigs (Guest Caterina Rando from Thriving Women in Business)

On this episode of the podcast, you’ll learn how to utilize speaking opportunities to grow your business and gain more clients. To discuss this topic, we’re joined by Caterina Rando, the CEO and founder of Thriving Women in Business and the host of the Expand Your Fempire podcast. She supports women to sell more, speak more, serve more and massively monetize their mastery. Caterina is a dynamic business woman who is fun, smart and giving. She has created an online community for business women on a mission. You can also find Caterina each week on Clubhouse in the Thriving Women in Biz club stage. In this episode we dive into ways you can use speaking to drive sales in your business. You’ll learn Caterina’s super tips and secrets for increasing clients through workshops and other speaking gigs. Caterina has a lifetime supply of knowledge and delightful catchphrases such as, “Bing! Bing!” Whether you’re a seasoned speaker or cringe at the idea of giving a presentation, this episode gives you the tools to increase profits in your business through speaking.  SHOW NOTES:Contact and Follow Caterina:  Website -   Linkedin - Instagram - Twitter Thriving Women in Business: Website - Facebook Group - Bliss Retreat Expand Your Fempire: Website - YoutubeMichael Port Book:  Steal the Show from Speeches to Job Interviews to Deal-Closing Pitches Listen to Guest Cathey Armillas on Episode #2: Public Speaking and Ted TalksToastmasters International: WebsiteFor complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - Facebook Contact Heather: Instagram - LinkedIn Book a Discovery Call (via Zoom) - Click HereDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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May 25, 2021 • 29min

Ep. 48: Leading a Purpose Driven Team (Guest Anne Stefanyk from Kanopi Studios)

On this episode of Get the Balance Right podcast, we are talking about leading a purpose driven team. To discuss this topic, we are joined by Anne Stefanyk, the founder and CEO of Kanopi Studios, a digital agency that designs, builds, and supports websites for nonprofits and mission-driven businesses. Anne shares strategies she implemented in her business to help build a cohesive purpose driven team. She has created a thriving, positive and supportive culture with over 50 distributed team members known as Kanopians. In this age of technology where employees often feel disengaged, creating a cohesive, purpose driven culture can be incredibly challenging. Whether you are currently leading a team or about to bring on your first hire, this episode is full of great ideas that you can implement in your business. Also learn about the Conscious Capitalism Field Guide book and how you can utilize it to build your company culture based on purpose. SHOW NOTES:Contact and Follow Anne Stefanyk: LinkedIn - TwitterKanopi Studios: Website -  Facebook - BlogPodcast Episode 45 with Kayleigh Nicolaou (Kakadu Creative) on Running a Business Based on Ethics and Episode 11 with Tom Herring and Mary Anne Harmer, who founded Benefit Corporations for Good.BADcamp (Bay Area Drupal Camp): WebsiteBooks Mentioned: Conscious Capitalism, Conscious Leadership, Conscious Capitalism Field Guide, Start with Why (Simon Sinek) and Dare to Lead (Brene Brown).Apps Mentioned for Slack: Hey Taco and Donut.For complete show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a DiDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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May 18, 2021 • 33min

Ep. 47: Stop Trying To Be A Superhero! Get Help In Your Business (Guest Cindi Knight from Girl Friday Personal Assistant Services)

In this episode of Get The Balance Right, we are joined by Cindi Knight, the founder and owner of Girl Friday Personal Assistant Services. We discuss the importance of entrepreneurs getting help in their business so they have the bandwidth to work ON their, business rather than constantly IN it.  Cindi has helped hundreds of entrepreneurs get back their time and sanity by finding the right people to handle any task.  Whether its one-off jobs, like picking up a package or on-going services, such as virtual assistants, Cindi is able to provide a solution so that business owners can achieve a healthy work-life-balance. In this episode we dive into the typical reasons why entrepreneurs are hesitant to hire jobbers. We discuss some of the misconceptions around contract labor and the benefits of freeing up  time for more impactful work and much deserved leisure.  SHOW NOTES: Contact and Follow Cindi Knight: LinkedIn - Instagram Girl Friday Personal Assistant Services: Website - LinkedIn - Facebook - InstagramPodcast Episode with Elyse Tager: How To Stop Being a Worker Bee - Transform from Solopreneur to CEOLearn how Heather uses Notion for podcast processes: Video For complete show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREMiro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Do You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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May 11, 2021 • 36min

Ep. 46: Change Your Circle, Change Your Life (Guest Jamar Jones - Writer and Founder of Foureva Media)

On this episode, we are joined by by the charming and talented Jamar Jones, the founder of Foureva Media and the host of the Foureva Podcast. He is a video marketing and branding expert, along with a speaker, motivator and self-proclaimed comic book enthusiast. Jamar Jones oozes with positive energy from every pore. But that wasn’t always the case. As a teenager he was angry and felt lost, he experienced racism and had to deal with the stress of attending four different high schools. Despite his challenges growing up, Jamar went on to have a successful music career and built his communication agency from the ground up. Now Jamar has a team of 10 people working for him. He attributes his success to the people he surrounded himself with; his circle of influence in life and business. Now he’s taken his personal experience and written the book, Change Your Circle, Change Your Life.This episode explores the importance of having a healthy work-life balance, the power of networking and the impact that others can have in your life. We discuss Jamar's experiences, which inspired his book, along with methods you can utilize in your own life in order to  grow as a person and an entrepreneur.SHOW NOTES:Contact and Follow Jamar Jones: Linkedin - Instagram - WebsiteFoureva Media (formerly Relatable Marketing and Foureva Productions)  Clubhouse: @fourevaFoureva Podcast - WebsiteFor complete show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Lightning Fast Support for WordpressAre you an agency owner? Now you can take on more projects and increase profits with GoWP!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Apr 20, 2021 • 39min

Ep. 45: Building a Business Based on Ethics (Guest Kayleigh Nicolaou, Co-founder of Kakadu Creative)

In this episode of Get the Balance Right Podcast we are talking about business ethics and building a company based around the impact it can have on society and the environment. To discuss this important topic, we are joined by Kayleigh Nicolaou who is one of the founders of Kakadu Creative, a design and marketing agency located in England. Ethics is at the forefront of everything Kayleigh and her company provides not only for their clients, but their local community. Whether it’s offering green hosting, cleaning up trash in their neighborhood or being vegan, their commitment to ethics has become the roadmap for their business.This episode is being released just in time for Earth Day 2021, which seems fitting. As business owners, we have the opportunity to make an impact on the planet. This episode is chocked full of inspirational ways you can utilize your business to help the environment. It goes beyond the typical ways such as recycling, refraining from one use plastic and going paperless. Those are all important action steps, but Kakadu Creative is taking it further. You too can take steps in your businesses to support Mother Earth’s future.SHOW NOTES:Contact and Follow Kayleigh Nicolaou: Linkedin - Instagram Kakadu Creative: Website - Instagram - Linkedin - Green Hosting - Website AuditUltimate Guide to Starting an Ethical Business - Online and PDFShows Mentioned: Lucy Johnson (Mission and Values) - Bree McCool (Plant, People, Profit) - Green Mo. (Green Marketing and Sustainability)For complete show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Do You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook

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