Get Radical With Your Business

Heather Zeitzwolfe - Profit Strategist for Content Creators
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Apr 27, 2022 • 25min

Ep. 94: Stop Winging It With Your Numbers - You Need a Plan (Solo Episode) [From Passion to Profit Series]

Do you have something that you are super passionate about and want to build a business around it? If you want to take your passion from a hobby to a business, you need a plan. But to be strategic you need to know your numbers. If you want to be profitable, it's time to stop winging it! Knowing your numbers is about understanding the things that are going on financially in your business and being able to measure, monitor, and ultimately impact them. In episode 94 we explore this topic as the third installment of the From Passion to Profits series. We dig into why it's important to have a plan and what you need to do to implement one.For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode94CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Apr 20, 2022 • 46min

Ep. 93: Passion, Grit and Determination: An Artist Success Story (Guest Arastasia Rolain from The Passion and Potential Podcast) [From Passion To Profits Series]

In the second installment of our series, From Passion to Profits, we’re joined by an entrepreneur who embodies the art of pursuing your passion and saying “heck no!” to fear!Today, we’re speaking with the talented artist and successful, Arastasia Rolain! Forget starving artists. Arastasia built a business making art and money through her grit, determination, and passion! She is a photographer, painter and coaches others to tap into their gifts. She’s also the host of The Passion and Potential Podcast where she inspires others to shift their mindset and let go of their fears.SHOW NOTES: Follow or Contact Arastasia: Instagram - Website Passion and Potential: Podcast - Murals  - InstagramFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode93CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Apr 12, 2022 • 43min

Ep. 92: Using Shopify to Create an Online Empire (Guest Aneka Grandison a.k.a Shopify Queen) [From Passion To Profits Series]

In the first installment of our new series, From Passion to Profits, we are joined by royalty. All hail the majestic Queen of Shopify, Aneka Grandison! If you've been curious about getting into the eCommerce scene, you're in luck! Aneka gives us the scoop on starting a Shopify business with minimal cost and no physical inventory. Aneka has built her online empire using the power of Shopify. She shares her insider tips on how to create a six-figure eCommerce business. Not ready to get into retail, no problem! You can use Shopify to sell digital products like books and courses and services such as coaching. Aneka is a passion-to-profits success story! After discovering a diet supplement that worked for her, she started selling it to the matches and was crowned the Snatch Queen. Over time she added more products and services as the foundation for her empire. Now she runs a profitable business and shares her knowledge, helping others do the same. SHOW NOTES:Follow or Contact Aneka:  Instagram -  Clubhouse - LinkedinVisit her Shopify store: Website - InstagramSnatch Queen: Instagram - Affiliate Program For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode92CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: Register Get the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Apr 5, 2022 • 38min

Ep. 91: Authentic Marketing - Lessons Learned From Going Live for 45 Days in a Row [Stepping into Your Authenticity Series]

Welcome to the last installment of our Stepping Into Your Authenticity Series. As a companion piece, host Heather Zeitzwolfe decided to take on a self-imposed challenge to go LIVE on Instagram for 45 days in a row. The catalyst for this challenge was to break through her fears of going LIVE. More importantly, she wanted to set an example for those in the audience who have been reluctant to try it.After receiving words of encouragement and numerous questions, Heather decided to wrap up the series with a few highlights from her experience. This episode is a hybrid that blends excerpts from four LIVES. The first LIVE featured was from day 29 of going LIVE on Instagram. The topic was influencer marketing and fraudulent followers. This conversation was a reaction to the documentary Fake Famous on HBO. The following segments, which are included within the hybrid episode, contain three dynamic women. First up is, marketing expert Nedra Rezinas for day 23 of going LIVE to discuss the importance of doing things differently to stand out in a noisy market. In this clip they chat about the power of informational interviews, taking a break from social media, and Mike Michalowicz’s book, Get Different. Next up is a business coach and speaking expert, Caterina Rando. She joins Heather on her 39th day of going LIVE. They explore how to increase clients through public speaking and engaging your audience through a sales fountain.The last segment features marketing and Clubhouse coach, Katie Brinkley. You can often find her moderating rooms on effectively using Clubhouse to grow your business. As an early adopter, she has witnessed the transformation of social audio. She shared her expertise on the subject for day 26 of going LIVE. For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode91CONTACT HEATHER:Contact Heather: Instagram | LinkedInHeather’s Passion to Profits Group Program: Register Get the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website | FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Mar 29, 2022 • 45min

Ep. 90: Create Human Connection with Your Audience Through Clubhouse (Guest Rita Goodroe from Rita Made Me Do It) [Stepping Into Your Authenticity Series]

This episode is the last in the Stepping Into Your Authenticity Series. We're closing it up with one of the most effective ways to be more authentic with your audience through human connection. By building a relationship with your potential and current clients, you will help develop the framework for more trust, loyalty, and influence. An effective platform for this is Clubhouse.To discuss this topic, we are joined by business coach Rita Goodroe. She is also the host of the business podcast Rita Made Me Do It Show. Rita has taken her business to a whole new level by using Clubhouse. She moderates her own rooms twice a week through her club on the platform. She believes that consistency and providing value to the right audience will increase your visibility and credibility on Clubhouse. Rita shares her expert knowledge, so you too can increase your bottom line through Clubhouse. Tune in, whether you're a Clubhouse novice or have been active since the Beta days. You will learn practical methods to bond more authentically with your audience. SHOW NOTES:Follow or Contact Rita: Website - Instagram - Clubhouse -  Quiz - Facebook Group Podcast: Rita Made Me Do It Show Register for Rita’s Six-Figure CEO Mastermind ClassFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode90CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Mar 22, 2022 • 45min

Ep. 89: Monetize Podcast Guesting to Grow 6 Figures and Beyond (Guest Christine McAlister - Queen of Podcast Guesting) [Stepping Into Your Authenticity Series]

Through podcast guesting, you’re able to achieve a massive impact on your business.  In this episode, we are joined by Christine McAlister, deemed the Queen of Podcast Guesting. She joins us to bestow her knowledge and experience so that we can effectively monetize podcast guesting. You can also grow your business from six figures and beyond by guesting on other people's podcasts through her strategies. Just like marketing, you can take a spaghetti approach to your podcast appearances. However, you can waste a lot of time and energy. Being deliberate is key. Also understanding the audience, the host, and the show. Be considerate and stop using podcast guesting for selling.  Listen to this episode,  as we dive deeper into this and much more. SHOW NOTES:Contact and follow Christine McAlister: Facebook - Instagram - LinkedIn - YouTube - TwitterLife With Passion: Website -  Linktree - Powerhouse Entrepreneurs Facebook GroupChristine’s FREE Podcast Guesting Checklist No One's Ever Asked Me That: PodcastFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode89CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Mar 15, 2022 • 37min

Ep. 88: Pitch Like a Pro and Gain Visibility Through Booking More Podcasts (Guest Angie Trueblood from the Go Pitch Yourself Podcast) [Stepping Into Your Authenticity Series]

It's time to level up your pitching and increase your podcast bookings! To learn how, we’re joined by Angie Trueblood, an expert on all things podcast pitching! She is the founder of The Podwize Group and host of the Go Pitch Yourself podcast. Angie guides and supports business owners in effectively utilizing podcasts to increase visibility and grow their businesses.  She shares her tips and tricks from preparation to pitch. Forget the spray and pray approach to pitching. You'll learn strategic methods to secure more shows with your ideal clients. Get ready to gain credibility and visibility, while delivering massive value to an audience that needs your message. SHOW NOTES:Follow or contact Angie Trueblood / The Podwize Group: Website - Instagram - FacebookThe Go Pitch Yourself Podcast: ListenPodcast Pitches that Convert: DownloadPodcast episodes mentioned [Stepping Into Your Authenticity Series]: Ep. 83: Embrace Video to Build, Influence and Grow Profits  with Elaine WilliamsEp. 84: Discovering Your Unique Voice by Going Live  featuring host, Heather ZeitzwolfeEp. 85: Five Steps to Authentically Attract Your Target Audience  with Danielle LaFleur Ep. 86: Create a Greater Impact for You and Your Client Through. VIP Day  with Terri LevineEp. 87:  Standing Out From the Competition Through Television Exposure  with Stacia CrawfordFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode88CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Mar 8, 2022 • 47min

Ep. 87: Stand Out from the Competition Through Television Exposure (Guest Stacia Crawford from Stay Ready Media) [Stepping Into Your Authenticity Series]

As an entrepreneur, being a great storyteller can catapult your business. You can use that talent to appear on television as the face of your brand. By using the power of this medium, you can create a sturdy foundation for public relations, marketing and sales. We are joined by Stacia Crawford, CEO and founder of the boutique PR firm, Stay Ready Media. Stacia has nearly 35 years in her field working in the TV News industry as a Journalist and Producer.  Stacia recognized the value and insight that her experience could bring, and from that, her PR firm was created. Through her business, Stacia and her team assist people through the process of getting booked on: television, radio, podcasts and magazines. The goal is to increase her clients’ exposure on a mass scale, while simultaneously promoting their message, ultimately growing their business. SHOW NOTES:Follow or contact Stacia Crawford: Facebook - LinkedInStay Ready Media: Website - Masterclass - InstagramBe Seen, Get Booked (Stay Ready Media’s Facebook Group): Join!For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode87CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Mar 1, 2022 • 43min

Ep. 86: Create a Greater Impact for You and Your Clients Through VIP Days (Guest Terri Levine from Heartrepreneurs) [Stepping Into Your Authenticity Series]

In this episode, we are diving into VIP Days. As part of our authenticity series, we examine how you can monetize your unique talent. Not only does it allow you to transform your clients’ lives, but it can become a viable revenue stream. We are joined by Dr. Terri Levine of Heartrepreneurs and the Modern Coaching Method to discuss this topic. She teaches her clients to create six-figure incomes through VIP Days in 6 months or less. Whether you’ve considered or have offered VIP Days, you are in for a treat. Terri is the quintessential expert on this topic. She has amassed nearly 30 years of experience in business coaching and has written over 40 books. SHOW NOTES:Follow or contact Dr. Terri Levine: Facebook - Instagram - LinkedInBecome a Heartrepreneur: Facebook Group - WebsiteModern Coaching Method (Terri’s Podcast): Listen!Join Terri’s FREE Master Class to grow your business by six figures in six months: Register!For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode86CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
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Feb 22, 2022 • 50min

Ep. 85: Five Steps to Authentically Attract Your Target Audience (Guest Danielle LaFleur From Easy as Pie Design) [Stepping Into Your Authenticity Series]

In this episode, we explore the five pillars of inbound marketing. We are joined by Danielle LaFleur. She is the founder of Easy as Pie Design and has over 25 years of experience in this subject. Is your marketing screaming, "me, me, me!!" If so, sister... you're doing it all wrong. In this episode, you will learn how to develop authentic marketing that is focused on the customer instead of you.  You being you is important, but remember the customer is always wondering, "what's in it for me?" Danielle provides five steps to guide our customer's journey as the hero. Get ready to attract the right target audience through your honest representation and genuine voice. This is the third installment of our Stepping Into Your Authenticity series on the podcast.  SHOW NOTES: Follow & Contact Danielle LaFleur! LinkedIn - Instagram - Facebook - PinterestEasy as Pie Design: WebsiteText Danielle for freebies, tips/tricks & all the fun things: Text: #PIE to +1 (425) 403-7559For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode85CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook

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