The James Altucher Show

You're either horrible or miserable. Woody Allen has this joke in "Annie Hall." He says, "Life is divided into the horrible and the miserable. That's the two categories. The horrible are terminal cases. You know? And blind people, crippled... I don't know how they get through life... It's amazing to me. And the miserable is everyone else. So you should be thankful that you're miserable. Because that's very lucky... to be miserable." I guess I'm one of the lucky ones. We complain about getting older or not having a passion, etc. "In relatively recent history-we're talking the 1980s and later-we got convinced into believing we all have a capital P 'Passion,'" Cal Newport said. Cal's a tenured professor at Georgetown. And majored in computer science. So did I. Fact: You can't pre-test a fetus to see what its passion will be. Passion is not in your DNA. I wasn't born to podcast. Or write. Or be a father. I was just born... And I have eyes. So I see what other people are doing. I have ears. So I hear who's winning. And then my brain asks, "Why am I here?" "People believe if we look inside ourselves and discover what our passion is, we'll be happy. I studied this question in the book and that's not how it happens," Cal said. "Passion comes later." First you have to "become so good you can't be ignored..." 1. Start with an interest Steve Martin reinvented stand-up. He told jokes without punchlines. And let the tension linger. He didn't start with a passion for comedy. You start with an interest. I never thought, "Interviewing prostitutes at 3 a.m. is my passion." But I got good at it. I was curious. And I'm still asking questions today. 2. Build career capital Cal did a study. He found a database developer who became too good to be ignored. And used that as leverage. "She got into the computer industry with no background. At every stage, she said, 'What would be valuable here?'" Now she spends 4-6 months working in her cubicle job. And the other  4-6 months in Thailand. Acquire career capital. And leverage it. This is how you get autonomy in the workplace. "It's what lets you get a sense of mastery," Cal said. "It's what makes you get a sense of impact, and this is where passion actually comes from." 3. Focus on rare and valuable skills The first food truck was a pretzel stand. It had wheels and food. Now Michelin-star chefs have food trucks and pop-up shops. They didn't learn how to make pretzels. Or follow the trend. They used rare and valuable skills to innovate the market. I built websites in the '90s. That was my first company. But as soon as I heard my eighth-grade sister was learning coding in school, I sold the company. Coding was no longer rare and valuable. And competition was about to explode. Control competition and you'll control the market. 4. Get to the cutting edge of an industry Mastery leads to passion, not the other way around. You weren't "born" to invent the next iPhone. Nobody was. Even the people inventing the next iPhone weren't born to invent the next iPhone. "Innovations don't come at the very start of your journey." You have to get to the cutting edge, learn what's missing, identify room for growth and innovate.   5. Do deep work Deep work is the process of becoming great. "It requires hard, hard focus and pushes your skill to its limit." It's what you do to become the best in your field. And discover holes in your organization. Or in the planet. It's how you create ride-sharing, social networking, Google maps underwater. Cal says how at [16:04]  6. Or don't... I asked Cal, "Do you think most people actually want to be really good at something... Or do most people just want more time off to just do nothing?" I don't set goals. Or evaluate my growth. If I can support the growth of other people, cheer them on, smile and say, "Congratulations on getting up today," then the window gets bigger. Maybe success isn't... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If I can tell my children to read one post of mine, it would be this post. Influence is how they will navigate a world of uncertainty. Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book, "INFLUENCE", which sold 3 million copies and defines the six critical aspects of all influence. Now he has a new book, "Pre-Suasion", going 10x deeper into the concepts of persuasion. I got him on my podcast so I can ask the 1000 questions I have. Small story from the book: If you name a restaurant "Studio 97" instead of "Studio 17" people are more likely to tip higher. If you ask a girl for her phone number outside a flower store (triggering feelings of romance), she is more likely to give it to you than if you ask her outside a motorcycle store. And 500 other stories. The environment is just as important as what you say. Before the podcast began, I gave him a book as a gift: "The Anxiety of Influence", a history of poetry. What would poetry have to do with influence and marketing? In all art, since the beginning of time, artists have built on the work of the artists the generation before them. Beethoven depended on a Mozart to be a Beethoven. Picasso depended on a Cezanne. Without Michelson, there would be no Einstein. But poets, for some reason, would deny being influenced. "I never even read Ezra Pound," shouted one poet at a critic. Poets want to be seen as original. NOBODY is 100% original. This is the anxiety of influence. Almost all of our decisions and even creativity are outsourced to the people around us who influence us: peers, teachers, religion, parents, bosses, etc. Our personality is our own particular mishmash of influences. How we deal with that anxiety, how we RECOGNIZE the influences, learn from them, build from them, is the BIRTH of all of our creativity. Let me summarize the seven aspects of influence: - RECIPROCITY - if you give someone a Christmas card they will want to return the favor - LIKABILITY - make yourself trustworthy. For instance, outline the negatives of dealing with you. - CONSISTENCY - ask someone for a favor. Now they will say to themselves, "I am the type of person who does James a favor". - SOCIAL PROOF - if you are trying to get someone to do X, show them that "a lot of your peers do X". For instance, if you are at a bar and you are a guy trying to meet women, being your women friends and not your guy friends with you. - AUTHORITY - "four out of five dentists say.." - SCARCITY - "only 100 iPhones left at this store!" - UNITY - you and I are the same because: location / values / religion / etc I've used each of the above in business. They work. They will make you money. The entire purpose of language is to influence. We are not strong animals. We are weak. The language of influence saved us. Probably a word like, "Run!" was the first word spoken. A word of influence. And it worked. I'm still running from the things I fear. So speak to influence. Don't speak to call a flower yellow. Speak to breathe spirit into an idea, to be enthusiastic, to convey emotion, to influence. This is the only way to have impact with your unique creativity. I gave Robert the book as a gift ("reciprocity"), assuming we would have a great podcast. And we did. But then I thought later, I can't even remember how Robert got on my podcast. I highly recommended his book in the podcast and even in this post.   As he got into his car after the podcast in order to go to his next interview, I started thinking, "Hmmm, who influenced who?" ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had to stop trying to get ahead. There are 8 million people in New York City. And 7 billion in the world. That's 875 New York Cities. You can't get ahead. Information is compounding. Technology is growing exponentially. Nothing is predictable-except maybe your expectations. But not your success. I used to complain. Now I pivot. "There is no try," Yoda says. Hans Solo didn't believe he could use the force. Trying is just a form of doubt. "Do or do not," he said. When I was 23, I tried figuring out how long it would take me to make a million dollars. I just bought computer. It was the first thing I bought with "hard-earned money." Fast forward 25 years and I've thrown all my stuff away. And I've stopped trying to get ahead. I want an F in effort. And an A in not giving a shit. I'm writing because I'm writing. Not because I'm trying to write. People make this mistake all the time. If you say, "James, what can I do to help you?" you're doing two things right and one thing horribly wrong. Right: you're good-intentioned (maybe) and you're not hurting anyone (again, maybe). But here's where you're wrong... And I've done this before too. I've tried to be a good boss, a good employee, a good investor, but for all the wrong reasons. There's only one good reason: you want to provide value. If you don't want to add value, you're not helping. You're hurting. Growing up, when my family argued, I'd ask, "Can I say something?" "Will it help?" my father would say. I didn't answer. Offering ideas is not valuable. You have to give the "how." Say what you're going to do and list the steps. That's where your idea list comes in. I've started and ran more than 20 businesses. And I can tell you one thing for sure: when I did it for money, I failed 100% of the time. Here's the test... before you do anything, ask yourself this one question: "Do I want to add value?" -- "That's how I got Mark Cuban to come on my podcast," I said. Jenny Blake started a podcast. She came on my show to ask what works. And what doesn't. It would be brilliant strategy... Except it's not a strategy. It's genuine. And that's why it works. She asked to interview me and provide value to you. Jenny's an ex-Googler. I wrote a blurb for her book. So did Cal Newport, Seth Godin, and a few other people I owe return emails to. I wrote, "To pivot well is the difference between millions and failure. Former Googler and entrepreneur Jenny Blake (one of my favorite human beings) dissects the pivot, how to do it, and how to do it right." I can't tell you the right way to pivot. I'll leave that to Jenny. I went on her podcast as a guest host. And she came on mine to dissect my brain. Reorganize it, and give you all the milk. Listen now to learn how I make money, keep it and grow it [12:39], how I got Mark Cuban on the podcast [41:48] and more... - the exact steps I'm taking to pivot in my career right now [6:09] - if and when it's the right time to pivot [8:29] - How I currently make money and diversify my portfolio [13:53] - How to do what you love everyday [16:16] - The 9 experiments I did before creating a stockpickr.com, which sold for $10 million [19:50] -The best and worst way to network [38:38] - What my day-to-day looks like [47:39] ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By the time you finish reading this, everything I'm about to tell you will already be over. What you choose to do with it is up to you. Caleb Carr was beaten as a child. His father, Lucien Carr, was an Ivy League boy, friends with Jack Kerouac, William S. Burroughs and Allen Ginsberg. They were the rebels of society. Known as The Beat Generation. But Caleb reminded me of their other legacy... "My father gets arrested for murder. Jack gets arrested for accessory because he helped hide the weapon..." "And then Burroughs, of course, shoots his wife down in Mexico." "My father's murder case gave their movement a type of darkness and gravitas it wouldn't have otherwise had." --- "All of these cycles, all of these abusive things are cyclical," Caleb said. His father didn't get the help he needed. He didn't get the help he needed. "It's one of the reasons I never had children myself." I didn't understand at first. Caleb has the awareness. He understands the cycle. So I asked, "Don't you think if you had children, you would have been able to hold yourself back?" "I simply could not trust that," he said. --- As adults, we look at our lives and question what happened and why? We pick at our scabs and then wonder why we're bleeding. What's done is done. And how you choose to live with it is your legacy. So Caleb writes. And between the intersection of abuse and history, he found relief. Caleb's latest book, "Survivor, New York" begins with "The Curse of Knowledge," It's the idea that once you know something you can't unknow it... pain, loss, grief. No pain heals without air. Eventually, the bandaid gets soggy. And the cut below turns green. That's when I start reading. Caleb's books are the air. Keep reading to learn three lessons from the brilliant, historical novelist, Caleb Carr. Two will give you relief. One will not... 1. History can save you. A lot of people write thrillers. But Caleb wasn't sure how he'd set himself apart. But he found a simple solution. Training + Interest = Success Caleb is a trained historian. He has an interest in serial killer novels. And now he's a bestselling author. He writes historical thrillers where characters like Theodore Roosevelt and Alexander Hamilton rescue neglected children from serial killers. 2. Pain reinvented is freedom. Caleb needed to write... (as all writers do). But he didn't want to write a memoir like his father's pack. He tried it once. "I found the experience incredibly creepy." So he found fiction. Caleb said he's not depressed but feels "intense melancholia."  "It's a dark, dark place you go." "Are you able to function with it?" I asked. "Oh yeah," he said, "that's when I work." 3. Always end on a cliffhanger Every unresolved problem in my life is a cliffhanger.Cliffhangers keep the story going. They create chaos. So I just stay curious. Caleb told me the warning signs of a serial killer: childhood violence, torture against animals, fires. "I loved starting fires," he said. "I set my house on fire when I was four years old. It was the only time my father didn't hit me." I later asked if he has sociopathic tendencies... "functional sociopathic tendencies." "Ummmm..." He was thinking about it.   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts!... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One good story can save your life... (literally).   Jordan was taken, strapped to a chair and kicked around. First in Serbia and then again in Mexico. But you already knew this. Here's what you didn't know...   I was taken too.   Or at least it felt like it. Everyone reading this has talents. And you want to express those talents.   Maybe you feel taken too. You want to choose yourself but you don't know where to start.   The first step is simple... get a teacher.   I want to be that teacher.   Why? I don't know really. I've experience so many opportunities that bring me joy. And new ones still come up.   When I got rid of my apartment, strangers all over the world offered me warm meals, friendship, places to sleep.   And the emails still come in. They offer to feature me in their books, on their websites and podcasts.   Jordan Harbinger says "Always be giving." So that's what I try to do.   I want to give back. And hopefully you can experience some of the joys I've had too.   So take my advice...   Self-publish your story.   Books are the new business cards. They create new opportunities and expand your mind. I became a bestselling author. Now I'll tell you how you can too.   That's why I'm releasing a special bonus interview. You'll hear how my friend Jordan charmed his way into a better life. And how you can too using my "ultimate checklist before self-publishing." This is my personal checklist that I used to become a bestselling author. This is how I escaped.   The cage is unlocked. It's up to you to walk out. Listen now ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can learn a lot from a sociopath. How to be charismatic, charming, convincing... They know how you think. "That's the mindset we want," Jordan Harbinger said. He was kidnapped twice. Once in Serbia. Once in Mexico. He talked his way out both times. "We knew there was a problem," he said. "The cop gets in my face and says, 'In your country, can you walk around with no identification and no passport? Tell me the Goddamn truth.'" Jordan was in Serbia teaching refugees English. "Yeah, we don't need any form of identification at all," he said. The cop turned to his friend and in Serbian said, "I guess they really are free over there. I had no idea." They didn't know Jordan spoke Serbian. He ended up in a basement. Pipes were sticking out of the wall. There was no water for miles. Wires were everywhere. And Jordan was tied to a chair. They threatened to burn his eyes with a cigarette. The guard had a club and rakia, a homebrewed liquor. Jordan talked his way out of going blind and into having a drink with his kidnapper. I always say advice is autobiography. Now Jordan's made a career teaching ultimate survival skills through his podcast, "The Art of Charm." I asked him, "How can I be more likable?" "I think you're very likable..." Later he said I have "an un-punchable face." And I agreed. When Jordan was single, he saw a girl texting on the train. There was no cell service. I tried guessing what he said to her, "'I didn't get your text, can you re-send it?'" "No, no that's a great, pick-up line, but I wanted to disarm her. So I said something like, 'Are you gonna write the whole book on your phone?'" I asked him the top 5 takeaways from his podcast. He said everyone's decision-making process is different. "Everyone gets to the top differently." Jordan's interviewed world leaders like General Hayden, the former head of the NSA and CIA, Super Bowl MVP Hines Ward, and 500+ more. They all have stories. We all do. You could even self-publish yours. That's what I did. My life changes every six months. Maybe yours will too. I even wrote a guide called "The Ultimate Checklist Before Self-Publishing." You can get the checklist now (for free). Write a book. Sell it for 99 cents. And email me when you get your first sale. I'll tell you even more about this on Saturday. I'm doing a special bonus podcast with Jordan. You'll hear his two kidnapping stories and you'll learn about the 20 steps I took to become a best selling author. (If you don't want to miss it subscribe now.) But for now here's Jordan's top 5 takeaways from "The Art of Charm." ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I was at a restaurant with this beautiful, thick-cut bacon. The kind you use a knife and fork on. It had fat running through it. And I felt that feeling when you fall in love in junior high school. My friend AJ Jacobs is going to prove bacon is the the path to immortality. "I am very skeptical of health gurus," he said. "You can find a study to support anything." I want him to find that study so I can eat bacon three times a day. And live forever doing it. I'd spend the rest of my life experimenting. That's how AJ lives his life. Every year, he does a new one. Then he writes about it. Most of our lives are lived in our head. Creation is when it leaks out. He's written four New York Times bestselling books. And he's the editor-at-large for Esquire. But you don't need permission. These four words will give you ultimate freedom to do anything you want: "It's just an experiment." Forget the gatekeepers. Just play. AJ has done hundreds of experiments. He learns from them. So do I. Here are 3 lessons I learned from AJ's hundreds of experiments: 1) Filter negative thoughts I believe in authenticity. But I don't believe in saying everything you think. If all the pain we created was just an accident, misunderstandings wouldn't need explaining. AJ stopped gossiping. He had to. It was part of an experiment. "There's a 1-800 number that Orthodox Jews have. It's like a suicide hotline, but for gossip." "How many people call that number a year?" I asked. "I don't know. I called it and found it very helpful." He said his brain is lazy. Mine is, too. I have to watch it. It takes a lot of effort to clear out negative thoughts. But when AJ's brain realized certain thoughts were being filtered, it stopped generating those thoughts. "I started thinking more positively about people." Some people don't know they're negative talkers. Or negative thinkers. Your brain is Jurassic Park occupied by predators. If you take care of yourself and filter them out, positive thoughts will filter through. Good people will want to be around you. The landscape will change. And new opportunities will come. But if you get the urge to gossip, call the hotline.   2) Practice radical positive honesty AJ and his wife ran into some of her college friends at a restaurant. They said, "Oh, we should all get together." But AJ didn't want to. He was doing an experiment where he was being radically honest 100% of the time. "I had to say what was on my mind, which was, 'You guys seem nice, but I just have no desire to ever see you again.' "How did they react?" "As you might expect, they were not overjoyed." "Did your wife yell at you?" "Yes, absolutely, she yelled at me. In one sense it was effective because we've never seen them again." "I don't know how she stays married to you." AJ laughed. And we still got lunch after the podcast. Now he believes in radical positive honesty. I told AJ I'd try it. "Give it a shot. You're very handsome," he said. He was lying. 3) Don't overlook anything One of the top 3 moments in AJ's life was with Chrissy Teigen. I already knew the story because he called me immediately after interviewing her. They were talking about religion and she randomly asked if he read "The Year of Living Biblically." She didn't know he wrote it. "The Bible says you should say thanks all the time. I took it literally," he said. It was one of his experiments. "I would press the elevator button and be thankful it came to the first floor. Then I'd get in and be thankful it didn't plummet to the basement and break my collarbone. It was a very bizarre way to live, but it was also wonderful because you realize there are hundreds of things that go right every day that we totally take for granted." ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beautiful women with laser boobs. If you asked me "What's Playboy's future," that would've been my guess. But then I spoke to Steven Kotler. I asked him, "When are we going to start 3D printing houses and cars?" This was 7 or 8 months ago. But I was too late. China 3-D printed ten homes in two days. And they were cheap. $5,000 a home. Then they 3-D printed a mansion. And a five-story apartment complex. The future is rich in possibility. "We're here," Steven said. "It is really really real." "Today, for the very first time in history, pretty much anyone can have a global impact," Steven said on today's podcast. So I asked him, "If I'm sitting in my cubicle or I'm driving to work and I'm listening to this, how can I improve my life?" He told me about a woman in her 30s who graduated from Harvard, lived with her parents and couldn't get a job. So she disrupted the $256 million a year cosmetics industry. She combined a standard inkjet carton with a 3-D printer. With bio-degradable ink, she can print any type of makeup in any color. Then Steven told me how we're colonizing space. "One of the reasons we're not in space yet is because it costs $10,000 a pound to get something out of Earth's gravity well. It's really expensive. We need to be able to print in space." "My next book," Steven said, "not the one I'm writing now, but the one after that will be about the 4 enormous exoduses that are happening in this century. One is in virtual reality. Another is gonna be in space." "What's the other two?" "One is gonna be climate change migrations." "Meaning we're leaving earth?" "I don't think we're leaving Earth." "What's the fourth exodus? "I actually think the fourth is into our own subconscious... in our own mind," he said." He called them "interior states of consciousness" or "inner-space." Steven wrote some of my favorite books, including "Bold: How to Go Big, Create Wealth and Impact the World," which is also byPeter Diamandis, the Chairman and CEO of the X PRIZE Foundation. Bill Clinton said it's, "A visionary roadmap for people who believe they can change the world." Steven also wrote Tomorrowland, which shows you all the ways science fiction is coming to life. So far no laser boobs. But anything is possible. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There was a time when the only word I said was "no." I think that was the best time of my life. But I can't remember it. My memory sucks. It was "the terrible twos." A defining age. You tell your truth. But everyone says you're a terrible person. And somewhere along the way you start listening to them. They make up rules. And send you to school, where girls wear white gloves and can't blow their noses in public anymore. I guess that's why they think it's cute when babies snot on themselves. Freedom. I went to Cornell, studied computer science, got a job at HBO, went back for remedial school because my degree wasn't up to industry standards. Then I tried another job. And another job. I ended up on Wall Street. I lived there. But that didn't stop me from losing everything. I had millions of dollars in debt. Not one million. MILLIONS. I thought my only option was to kill myself. Because I knew this for sure: I couldn't obey any longer... Imagine talking to someone for years. And everything you say gets ignored. You're going to hate that person. I ignored myself. So that's who I hated... I ignored my gut. For 20 years. Your gut reveals itself every time you say how tired you are or some BS like "Happy Friday." It's asking you to sleep, quit your job, be creative. To say "no." Information is power. So even if you make decisions off influences, don't you want to know what the components of your decision are? I did.   So I asked an expert... 1. What are the forces that influence me? 2. And how I can cleanse myself of the negative ones? I interviewed Jonah Berger about his research book, "Invisible Influence: The Hidden Forces that Shape Behavior." He's a Wharton School professor, a New York Times bestselling author and social influence expert. Google is one of his clients. We talked about: - Mirror neurons - "The power of mimicry" - Why I won't let my daughters win at checkers, chess or any game at all. Ever. - How to predict upcoming trends - What influences could be holding you back -And what steps you can take to be "one of the lucky ones..." I was picturing businessmen who ignore themselves everyday. Who don't drink water when they're thirsty. Who just do the same routine. They have no idea they're on autopilot. And it's killing them. They'll get a heart attack one day and never know what hit them. That was me. Until I chose myself and started doing these three things: 1. Find out your influences What's your day, week, year look like? And why? Jonah gives 20, 30, 40 examples in this podcast. He helps you figure out the positive and negative influences that are impacting your life. Things you've never even considered. 2. Check your gut Picture your insides. Your meaty heart. And the deep stream of blood keeping you alive. It knows the answers to your questions already... But you have to check-in. Because sometimes it's so quiet. It's used to being ignored. Listen and notice. 3. Then lean into it Start with small changes. Go to the bathroom when you need to. Stop eating when you're full. Linger a little longer. Give yourself space. When your gut knows you're listening, it gets louder. And more powerful. I'm still learning to choose myself everyday. And sometimes my gut disappears. But at least I know where to find it again. Listen now to hear how to identify the hidden forces shaping your behavior and create the influences in your life. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out!... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What you'll learn from today's podcast: [6:58] - Who should everyone be an entrepreneur? [9:12] - How do you decide what a "rich" life is to you? [19:43] - Make $50,000 in one month with a simple site [25:03] - How to attract the right audience/customer [34:00] - Get better than anyone else in your space [43:30] - How to test your idea... before it "tanks" [54:40] - Two marketing myths you need to know [58:58] - If you want to quit your job (and start your own business)... do this step first -- I try noticing when I'm having a hard time. And if I want to ask why. If I ask, "Why do I feel like this?" my thoughts seep further into my brain. And I can't find them. "Where are you going? And why do I feel like this?" But "why" isn't the answer. "You are not your feelings." I've heard this before. It's helpful to have a degree of separation. Negative pressures take away momentum. It makes me lazy. And hungry. I don't think I'm ever really hungry. I'm just looking for a human excuse to get away from responsibility. But sometimes you have to admit where you really are. I don't have advice for you. I have something better. I have Ramit Sethi, author of the New York Times bestseller, "I Will Teach You to Be Rich" and owner of iwillteachyoutoberich.com and growthlab.com. He's been on my podcast before. Every time he's on, people want to know this one thing: "HOW can I live a rich life?" I told Ramit, "The person listening to this doesn't want to hear that it's possible to get rich. Because that's what everybody says. I want to hear specific tactics." And he's giving them all away.  "There's story after story after story of people who have taken your courses and made money..." I said. "Not just made money. Yes. Of course, they made money. That's the least interesting part. A guy gets a $50,000 raise. That happens every day using my stuff." "Tell me a story of someone who's made $50,000 in one month." (Listen at [19:45]) I don't believe 99% of the advice about entrepreneurship. Because that advice is what gets you out of your heart and into your head. It makes you lost. Because you try to sell out. You try to win. You try to get rich. And you stop giving. So Ramit and I talked about a rich life. What is it? We came up with this: I can't tell you what a rich life is to you. I can only say what a rich life is to me. My "rich" life consists of four things. You just need to find what you're OK at. Because if you are OK at one thing and OK at another thing then you can be the best in the world at the intersection. But I'm getting ahead of myself. And that's how people fail. They focus on the wrong things, get lost, give up and never start again. They're at negative zero. Everyone wants to be at 100. But that's impossible. And wanting to be anywhere other than where you are right now is painful. Start by acknowledging where you are. And know that's the only true thing about this moment. Then you're out of the negative. And you have a starting place: you're at zero. Zero is the best place to be. It's where Mark Cuban, Arianna Huffington, every millionaire, billionaire, writer, rapper, author, athlete, and astronaut starts. It's where you'll start, too. And you can start right now. Just follow these two steps: 1. Acknowledge where you are 2. Trust that it's the start And then you can launch a rich life. Whatever that means to you. Listen to my interview with Ramit Sethi to stop asking "why" and start asking "how?" ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.