
The One Percent Project- Entrepreneurship, Leadership & Resilience
Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.
Latest episodes

Jun 13, 2023 • 2min
Insight-Prasanna Sankar shares how his life has changed after becoming a Billionaire.
Listen to the full conversation:Spotify: https://spoti.fi/3Ce91hoYouTube: https://bit.ly/42hwfOoApple: https://apple.co/42iwzfOOr available on all other platformsShow notes & Transcript:https://lnkd.in/g5VfwBfp

Jun 12, 2023 • 2min
Insight- Prasanna Sankar shares why "The Thoughtful Investor" by Basant Maheshwari is the most under rated book.
Listen to the full conversation:Spotify: https://spoti.fi/3Ce91hoYouTube: https://bit.ly/42hwfOoApple: https://apple.co/42iwzfOOr available on all other platformsShow notes & Transcript:https://lnkd.in/g5VfwBfp

Jun 11, 2023 • 3min
Insight- Prasanna Sankar shares how Governments and CBDCs will create the next bull run in the Crypto markets.
Listen to the full conversation:Spotify: https://spoti.fi/3Ce91hoYouTube: https://bit.ly/42hwfOoApple: https://apple.co/42iwzfOOr available on all other platforms
Show notes & Transcript:https://lnkd.in/g5VfwBfp

Jun 4, 2023 • 23min
Episode 72: Part-2: Becoming a Billionaire, Impact of Paul Graham & Marc Andreessen Essays, Productivity Hacks, Books w/Prasanna Sankar
About Prasanna Sankar:
What changes after one becomes a billionaire? How does one maintain a sense of purpose and drive after accumulating wealth?
Welcome to The One Percent Project, where we continue our captivating conversation with Prasanna Sankar, the co-founder of Rippling, and a true trailblazer in the world of technology and entrepreneurship. In our first episode, we discovered Prasanna's early successes, his coding prowess, and his ability to identify and seize opportunities. We explored his insights on building and optimising for pace and efficiency and his views on the future of crypto.
In part two of our conversation, we dive deeper into Prasanna's extraordinary life, understand how his world transformed after achieving billionaire status, the profound influence of Paul Graham's writings on his thinking, and the unique superpowers that have propelled him to great heights. He also shares his book recommendations and unveils his thoughts on productivity, providing counterintuitive insights on making the most of your time and achieving remarkable results.
Key Take Aways & Transcript: https://bit.ly/TOP_Prasanna_2
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In this conversation, he talks about:
00:00 Intro
02:24 How has life changed after becoming a billionaire?
06:30 The impact of Paul Gramham's blogs and first principle thinking.
08:15 The balance between pace & efficiency.
13:44 His superpower
14:04 Three Books & Productivity Hacks
18:36 Moments that have defined his career.
19:57 Advice to his younger self.

May 29, 2023 • 37min
Episode 71: Part-1: Indian Hustle & Competition, Building Early Confidence, State of FAAMGs, Brilliance & Future of Bitcoin, Power of a Free Mind w/Prasanna Sankar
About Prasanna Sankar:
Few possess a rare combination of exceptional talent, entrepreneurial vision, and a relentless drive to push boundaries. My next guest on The One Percent Project, Prasanna Sankar, the co-founder of Rippling, is undoubtedly one such individual. In 2010, Prasanna co-founded Likealittle, a college campus social network that experienced an incredible surge, skyrocketing from 0 to 20 million page views in six weeks.
Prasanna's coding prowess has earned him international recognition. Furthermore, during his college years, Prasanna held the esteemed rank-one position at TopCoder, solidifying his status as a true coding prodigy.
In part one of this two-part series, listen in to learn about Prasanna's journey from TOPCoder to Microsoft, strategies for building and optimising for pace and efficiency, views on the future of crypto, the invaluable lessons learned along the way that help him identify the next big thing and much more
Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_Prasanna
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In this conversation, he talks about:
00:00 Intro
02:03 Growing up in India.
05:00 The role of confidence in early life.
08:15 The balance between pace & efficiency.
16:05 Meta, Microsoft and Google
20:22 Future & Brilliance of Bitcoin.
27:36 The power of having a free mind.

May 15, 2023 • 19min
Episode 70: An Unconventional Career Journey w/Susan Zhang
About Susan Zhang:
Leadership is not just about achieving success but about inspiring and empowering others to do the same. My next guest on The One Percent Project, Susan Zhang, embodies that. An exemplary business executive and visionary entrepreneur, Susan has a remarkable career spanning three continents. With an impressive legacy through her work with Google and ByteDance (TikTok), Amazon, and Canva, she effectively combines technical prowess with commercial acumen. Susan has an exceptional track record and has become a prominent figure in the global business, making her a powerful catalyst for positive change.
Susan's passion for driving China-Australia linkage led her to found her own company, assist UoW's 2015 rebrand in the Chinese market, and become a Technology Evangelist for the Australia China Millennial Project. She is a published author, a dynamic, inspirational speaker, and a valued mentor for young entrepreneurs worldwide.
Join me in this episode of The One Percent Project as I speak to Susan about her unconventional career trajectory, leadership style, her book ‘Life Outside My Comfort Zone: Hup Draak!,’ and her strategies for a successful career.
Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_Susan
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In this conversation, she talks about:
00:00 Intro
1:26 Her journey from China to working for Google, ByteDance, Amazon and Canva by age 30.
4:33 How did she navigate through different roles at different organisations?
7:22 Her book “Life Outside My Comfort Zone: Hup Draak!”.
9:46 Productivity tool.
11:48 Books & Blogs that have influenced.
14:22 Advice to her younger self.

May 7, 2023 • 30min
Episode 69: Part 2- Building Blume Ventures w/Karthik Reddy
About Karthik Reddy:
What does it take to identify and back the next big thing in the world of startups? How do venture capitalists navigate the complex web of risks and rewards to make successful investments?
Welcome to The One Percent Project, where we continue our exploration of the world of startups and venture capital with the visionary Karthik Reddy, the co-founder and Managing Partner of Blume Ventures. In part 1 of our conversation, we learned about Karthik's upbringing, the values he has instilled in Blume Ventures, his perspective on the role of venture capital in fostering innovation, the X Unicorn hypothesis, and more.
In part 2 of our conversation with Karthik, we delve deeper into the world of venture capital. Join us as we explore Karthik's approach to investing, his counterintuitive insight about venture capital, how he identifies exceptional founders, concepts and frameworks that have influenced him in his career and much more.
Tune in to The One Percent Project for another engaging conversation with Karthik. Don't forget to subscribe to our "Think" newsletter at onepercent.live, which brings highly curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_KarthikReddy_2
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LinkedIn: https://bit.ly/TOP_LinkedIn
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Instagram: https://bit.ly/TOP_Insta
In this conversation, he talks about:
00:00 Intro
02:04 Why he built Blume?
08:13 Counterintuitive insight about venture capital
12:34 How he evaluates founders and ideas.
18:58 Three books
20:44 Three productivity tools
23:31 Kindest thing anyone has done for him.
25:27 What advice will he give to his younger self?

May 1, 2023 • 36min
Episode 68: Part 1- Building Blume Ventures w/Karthik Reddy
About Karthik Reddy:
Is venture capital about funding the next unicorn or backing exceptional founders who are hardwired to think differently and bet against conventional wisdom?
My next guest on The One Percent Project is the humble, decisive communicator and counterintuitive thinker Karthik Reddy. Karthik is the co-founder and Managing Partner at Blume Ventures, one of India's pre-eminent early-stage venture funds. At over $600 Million in AUM, Blume has made 150+ investments across three funds. Karthik also serves as the Chairperson of the Executive Committee at the IVCA (India's Venture and Alternative Capital Association) - India's apex association for Venture & PE Funds, working alongside the Indian Government in policy & regulatory issues concerning Alternative Investment Funds.
In this 2 part series, I speak to Karthik about his upbringing and the values he has infused into Blume over the years.
Listen in to learn Karthik's insights on resilience in building his career, the X-Unicorn hypothesis, why exceptional founders are mutants, how he assesses risk and much more.
Subscribe to the show where ever you are listening to it and sign up to The One Percent Project's "Think" newsletter at onepercent.live, which brings highly curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_KarthikReddy
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In this conversation, he talks about:
00:00 Intro
02:39 His journey from Chennai to Wharton
10:50 The role resilience has played in building his career and Blume?
16:21 The X-Unicorn hypothesis and why exceptional founders are mutants.
21:32 How does he assess risk?
28:56 Do founders need to disapprove or disprove your long-term held market or industry hypothesis to get you interested?
31:25 The power of communication

Apr 18, 2023 • 49min
Episode 67: State Bank of India: Elephants Can Dance!
About State Bank of India:
It is hard to imagine an elephant dancing, but if that elephant is the State Bank of India, SBI, as popularly known, you are in for a surprise/ delight. SBI is India's biggest bank, with 450M+ customers. As an Indian, you may be able to rattle 100s of challenges and inefficiencies of SBI, but its contribution towards India's growth is second to none. SBI has groomed the finest talents and established financial services and products that has paved the path for other Indian banks.
Though established in 1955, but its creation dates back to the Mughals and the East India Company. There are several case studies about SBI cards, insurance and other financial products, but a less talked about aspect is its talent. There are innumerable examples of SBI chairmen who, in an unassuming manner, have led the bank through its ups and downs to where it stands today.
Now in the 21st century, with the advent of Neo Banks, SBI has brought YONO (You Only Need One), its digital app play, to the arena and reason I looked into SBI's fascinating history and YONO is because I read about YONO in Weekly Olio, an online weekly newsletter written by Mohit & Peeyush. So, I invited them to co-host this conversation with me. We kick this off with Mohit & Peeyush introducing themselves and talking about the exceptional growth they have witnessed with the newsletter.
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Apr 11, 2023 • 27min
Episode 66: Exploring the Toy Industry w/Brendan Boyle
About Brendan Boyle:
Have you ever wondered how your favourite toys end up in your hands? What makes toy companies such as Lego, Hasbro, and Mattel market leaders, and how have products such as Barbie dolls and Hot Wheels cars stayed evergreen in a highly competitive industry?
My next guest on The One Percent Project is Brendan Boyle. Brendan is a toy inventor, an adjunct professor at Stanford, and the Founder of the IDEO Play Lab. He is also the inventor of the world-famous Jumperoo.
Brendan consults companies about redesigning their organisational behaviour to include space for play and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.
Listen in to learn Brendan's insights on designing and working in the toy industry, the value of divergent thinking, how Lego & Mattel have kept themselves relevant and much more.
How Lego clicked: the super brand that reinvented itself.
Subscribe to the show where ever you are listening to it and sign up to The One Percent Project's "Think" newsletter at onepercent.live, which brings highly curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_Brendan
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In this conversation, he talks about:
00:00 Intro
03:44 How designing a toy is similar to design thinking?
04:44 What is the funnel from idea to sales for a toy?
08:15 How divergent thinking generates better ideas?
09:45 Are toys actual concepts in the world?
11:15 How does the toy industry work?
13:10 Why should you read about the history of your industry?
14:45 How have Lego and Barbie (Mattel) kept themselves relevant?
16:19 Why does a global design firm such as IDEO like to hire T-shaped people?
18:47 What has he learnt as an entrepreneur?
21:22 Three books
22:53 Advice to your younger self?