

The One Percent Project- Entrepreneurship, Leadership & Resilience
Pritish Sanyal
Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.
Episodes
Mentioned books

Oct 14, 2023 • 42min
Episode 80- Cycle Pure Agarbathis: Whenever the nation prays together, Building the world’s largest incense business- History, Culture, Customer w/Arjun Ranga
About Arjun Ranga:
Globally, incense is the silent bridge that connects humans to the divine. And naturally, no Indian wants to compromise when it comes to their hopes and prayers. This episode of The One Percent Project is an intriguing exploration of the incense business and its essence in Indian culture with a remarkable guest, Arjun Ranga, the CEO of Cycle Pure Agarbathis, a part of the NR Group.
In this insightful conversation, Arjun delves into the fascinating journey of Cycle Agarbathis, the world's largest incense manufacturer, and its transformation into the world's first certified zero-carbon manufacturer of incense, prayer, and air care products. Arjun also shares his journey as the CEO, drawing inspiration from his grandfather and NR Group's founder, Shri N. Ranga Rao. He sheds light on the deep-rooted significance of prayer in Indian culture and the sentiments attached to it, his marketing strategies through the years, his vision for the company and much more.
Joining him in this conversation is Sarthak Ahuja, a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion. Join us in this fascinating episode to explore the dynamic intersection of business, culture, and sustainability.
Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_ArjunRanga
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In this conversation, he talks about:
00:00 Intro
02:28 History of the incense industry
03:44 Journey of building Cycle Pure Agarbathi
09:54 How can you innovate and stay relevant in a highly commoditised industry?
12:20 Product Positioning
14:42 Key customer retention metrics in the incense industry
17:02 Customer segmentation for a diverse Indian market
20:32 Premium positioning of incense: Who is the target audience for premium incense products?
23:50 Why is vanilla the most used fragrance in premium stores and bakeries worldwide?
24:36 Why are the Gulf, Europe and Africa the largest markets for incense?
25:42 Value chain & Unit economics of making an Agarbathi.
27:09 Actual product differentiation Vs product marketing and branding
27:55 His journey of becoming the CEO.
31:43 The growth and impact of D2C.
34:50 Cyle's association with cricket
37:45 Cycle's next decade
39:42 The disruption AI would bring to the industry

Sep 26, 2023 • 53min
Episode 79- Being Resilient & Committed: Lessons from Three Startups, B2B- Marketing, Pricing, Why is Generative AI the next Saas w/Vijay Rayapati @Atomicwork
About Vijay Rayapati:
The next guest on The One Percnet Project is Vijay Rayapati, the co-founder and CEO of Atomicwork a startup that helps enterprises bring their employees, IT systems, and HR operations together to drive business impact. Previously, Vijay co-founded Minjar, a cloud management startup. Minjar was acquired by Nutanix in 2018.
Vijay’s journey is a testament to grit, patience, and perseverance. From his early life in a small town in Andhra Pradesh in India to becoming a prominent entrepreneur, Vijay shares his counterintuitive insights on entrepreneurship, the importance of people's success, and his passion for seeding and building.
Join us as we explore Vijay's journey, from his roots in a small town to his role as a leader in the tech industry.
Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development.
Key Take Aways & Transcript: https://bit.ly/TOP_Vijay
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LinkedIn: https://bit.ly/TOP_LinkedIn
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Instagram: https://bit.ly/TOP_Insta
In this conversation, he talks about:
00:00 Intro
02:28 Influence of his mother
05:01 Journey from a small town to Atmoicwork
13:52 Why build Amnigos- a Food delivery startup in 2007?
20:28 Why build Minjar after Amigos’s failure?
25:23 Types of entrepreneurs
27:27 Why build Atomicwork?
35:13 Outbound vs. Inbound lead generation
39:17 Pricing
42:07 Why is generative AI the next Saas?
46:40 Generalist Vs Speacialist
47:07 Counterintuitive insights about entrepreneurship
49:24 Three Books
51:05 Advice to younger self

Aug 30, 2023 • 54min
Episode 78- Designing & Building a Career: Investing in Yourself, Finding a Career Coach w/Sawan Kapoor
Sawan Kapoor, India's foremost career coach and CEO of a multi-million-dollar organization in the Wine & Spirits industry, shares insights on finding the ideal job fit, investing in oneself, starting a mid-career coaching business, the history of the Michelin guide, impactful books, and essential elements of a thriving career.

Aug 15, 2023 • 1h 14min
Episode 77- Turning Adversity into an Advantage: Building Wakefit, Importance of Sleep, How to build a great company, w/Chaitanya Ramalingegowda
Chaitanya Ramalingegowda, Co-founder of Wakefit, shares his remarkable journey of building a successful venture, turning adversity into an advantage. Topics include the importance of sleep, starting English classes in a garage, founder market fit, heartwarming customer stories, acts of kindness, and the difference between branding and marketing.

Jul 30, 2023 • 26min
Episode 76: Early Life, Impact of IIM, Is success an outcome of Brilliance or Network? How to make career decisions? How to build teams? Best leadership advice w/Dhruvank Vaidya
About Dhruvank Vidya:
Dhruvank is the Head of Podcasts for Spotify India. Over a career spanning 25 years, he has launched several media and technology businesses and held leadership positions (CxO/ Business head) in digital media, content, television and technology companies like Star TV, Times of India group, NDTV Imagine/ Turner Broadcasting etc.
In his entrepreneurial stint, Dhruvank co-founded ‘The Adaptation Company’-- a content company focused on book-to-film/TV adaptations.
Dhruvank delves into key topics that shed light on his unique perspective. Drawing from his experiences, he shares valuable insights on decision-making, career choices, good workplace relationships, and effective team-building. Furthermore, Dhruvank emphasises the significance of grit, the balance between being a generalist and a specialist, and the power of a clear vision in leadership.
Key Take Aways & Transcript: https://bit.ly/TOP_Dhruvank
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In this conversation, he talks about:
00:00 Intro
01:53 How was life growing up?
02:40 What is the journey to becoming the head of the podcast at Spotify India?
04:47 What made you join Spotify?
05:57 What did your parents expect you to be?
06:44 What influence does IIM have in your life?
07:44 Do you attribute your success to your brilliance or your network?
08:52 Decision Making: You kicked off your career as a manufacturing consultant and moved into media, which is a significant jump- How do you reflect on it and study your decision-making?
10:26 What is your view on being a generalist Vs specialist?
13:11 You have been an entrepreneur and launched new businesses for MNCs. What is your counterintuitive insight about building a business?
14:31 What is the role of Ego in one's career?
15:23 Team Building: You have played a lot of team sports. What do you think about building a team?
17:06 What is your superpower?
18:07 What is the best leadership advice you have ever received?
19:13 Who is Dhruvank in a stressful environment?
19:57 What are your three productivity hacks?
20:50 Books, coffee and your walks- What is your relationship with books?
And your passion for coffee?
And your walks?
18:07 One advice that you would give to yourself?
24:31 If you had to work with one of these people, who would you choose, someone with grit or brilliance?

Jul 8, 2023 • 3min
Insight: White space opportunity for entrepreneurs to explore within the Indian Handicraft Industry
Listen to the entire conversation:
Spotify: https://bit.ly/3pwiWwe
YouTube: https://bit.ly/44bkR8s
Apple: https://bit.ly/3NXQnkL
Or available on all other platforms (The One Percent Project Podcast)
Show notes & Transcript:
https://bit.ly/TOP_Mayank

Jul 7, 2023 • 3min
Insight: White space opportunity for entrepreneurs to explore within the Indian Handicraft Industry
Listen to the entire conversation:
Spotify: https://bit.ly/3pwiWwe
YouTube: https://bit.ly/44bkR8s
Apple: https://bit.ly/3NXQnkL
Or available on all other platforms (The One Percent Project Podcast)
Show notes & Transcript:
https://bit.ly/TOP_Mayank

Jul 7, 2023 • 1min
Insight: Founder & CEO of Reshamandi talks about the Indian Silk Industry size & opportunity
Listen to the entire conversation:Spotify: https://bit.ly/3pwiWweYouTube: https://bit.ly/44bkR8sApple: https://bit.ly/3NXQnkLOr available on all other platforms (The One Percent Project Podcast)Show notes & Transcript:https://bit.ly/TOP_Mayank

Jul 5, 2023 • 5min
Insight: Mayank Tiwari talks about why NIFT alums are not building brands for the masses.
Listen to the entire conversation:Spotify: https://bit.ly/3pwiWweYouTube: https://bit.ly/44bkR8sApple: https://bit.ly/3NXQnkLOr available on all other platforms (The One Percent Project Podcast)Show notes & Transcript:https://bit.ly/TOP_Mayank

Jun 25, 2023 • 27min
Episode 74: Part-2: Building Chamaeleon, Investing in Start-ups, Decision Making Strategies, Analysing Decisions w/Nuno Goncalves
About Nuno Goncalves Pedro:
In the realm of innovation and strategy, few individuals embody the true spirit of transformation, possessing a unique blend of strategic prowess, unwavering determination, and a passion for creating lasting impact. Nuno Goncalves Pedro, the co-founder of Chamaeleon and Strive Capital, epitomises this rare breed of visionary leaders.
Welcome to the second part of our captivating series with the remarkable Nuno. In The One Percent Project episode, we continue our deep dive with him about carving a unique path in the venture capital landscape. In this second episode of the two-part series, he shares his insights and perspectives on building a venture capital fund, investing in start-ups, shedding light on his decision-making strategies and the meticulous analysis behind his investment decisions.
As we delve further into this conversation, Nuno reveals his favourite books, productivity tools, and the mechanisms he employs to analyse his decisions- part one with Nuno.
Key Take Aways & Transcript: https://bit.ly/TOP_Nuno_2
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YouTube: https://bit.ly/TOP_Youtube
LinkedIn: https://bit.ly/TOP_LinkedIn
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Instagram: https://bit.ly/TOP_Insta
In this conversation, he talks about:
00:00 Intro
01:32 Building Chamaeleon and decision framework of investing in start-ups.
07:18 Investing in consumer tech and the impact of AI.
11:13 What is his due diligence framework, and how do they analyse their decisions?
20:27 Three productivity tools
21:10 Three books
23:03 Advice to the younger self.


