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Entrepreneur Conundrum

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Aug 29, 2022 • 38min

What is Your Customer Activity Roadmap?

Today we are changing things up a little bit.  It is time to share a little more about how I help people with their marketing and give a little more background into why I am qualified to do so.I truly hope you enjoy this episode and please leave a review, subscribe and share this episode with anyone that you think might enjoy it.So the topic of conversation is about knowing your customer's activity and when is the time to work on it...There's really only just three ways to find your customers and then there's a four step framework to be able to dominate your market.  Seems easy right?Who can gaining more customer activity work for?  Yes I know it's for any business, who wants to gain more customers, and who wants to make an impact in the world.  The first secret or not so secret or pillar is you need to be able to attract your customers, and that now is the time to start working on the activities to help attract your customers to you.So what are somethings that you can do to attract customers to you?  Have a website.  Be active and give value on social media.  Have a podcast.  Send  emails to your audience.  These are just a few items that a business can do to attract customers.  Listen in to hear the whole conversation.  What is your customer roadmap or playbook look like?  Do you have your marketing foundations set up correctly?  If you are unsure then please reach out and I will help you build the one that's just right for you and your business.  This playbook can at least give you the starting point of where you and your business is at with marketing and then when the time is right you can move as fast as you want to execute that playbook on your own or with someone's help. Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC
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Aug 15, 2022 • 25min

Strategy Sprints, 90 Days of Focus with Simon Severino

  Today our guest is Simon Severino and he is all about sprinting.  "We have worked with 524 CEOs to gain market shares in sprints." SimonIn 19 years of entrepreneurship Simon executed hundreds of go-to-market strategies with B2B teams around the globe.He scaled his own consultancy and have retired from operations. He reached financial freedom and became an investor. Since then he has helped thousands of entrepreneurs reach financial freedom and has a firm that runs without being dependent on them.Today, he shares his blueprints with B2B leaders like you. Tune in this week to learn more from Simon!Key Questions:Virginia 00:48How you kind of are where you are?Virginia 02:43How was it when you came to realize that you had to fire yourself? And then actually going through with that, like, what were some of the thoughts that were going through your head?Virginia 05:34So you kind of find that that's one of the most common mistakes that you see with your clients. Is that their egos in the way?Virginia 07:29So is there a niche that you serve?Virginia 08:48So how do you guys get in front of them?Virginia 11:21What are some big goals that you're looking to achieve over the next year or two?Virginia 13:03Do you feel like there's any roadblocks or the what's the number one roadblock that you feel is kind of might be in the way from you achieving those goals?Virginia 15:39What is the best advice that you've ever received?Virginia17:07Do you give advice? Simon SeverinoBrand Sprint and Scaling Up - Strategy SprintsStrategy Sprintsstrategysprintshttps://www.instagram.com/strategysprints/https://www.linkedin.com/in/simonseverino/Strategy Sprints‌Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC
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Aug 1, 2022 • 32min

Helping Small Business Leaders and Managers without the Typical Stress with Bill Ringle

The difficulties of possessing a business aren't generally about recruiting workers or fulfilling clients. In some cases, the battles are somewhat more private and the final product is normally the stress.It's difficult to consider yourself being a pioneer because the main individual you're driving is yourself. However, dealing with every day of your business won't set you up for development and achievement. You want to take a look at your business through an alternate focal point to accomplish the vision that made you start a new business in any case.A business needs bearing in the feeling of an objective or  greater picture. This helps every individual who is engaged with the organization to feel like they are endeavoring towards an objective, and logic will make everybody included more useful. Providing guidance consistently is significant also.Everybody in an organization must be making progress toward an aggregate objective. The pioneer laid out this objective, yet in addition assists representatives in any capacity that the person in question with canning since everybody is pursuing to get good results.Key Questions:Virginia  1:13  How did you come out to be an entrepreneur and go out on your own?Virginia  3:40  What you are now like with developing the systems and the delegation and stuff like that?Virginia  6:58  So are there certain companies or niches that you focus on now?Virginia  16:38  So the clients that you're working with now, how do you get in front of them?Virginia  19:44  .Do you do anything with like posting on certain platforms or running ads or anything like that? Or is it just kind of putting yourself on other people's shows and then getting people that way?Virginia  21:49  What are some big goals that you're hoping to achieve in your company over the next year or two?Virginia  29:24  What's the best advice you've ever received?Virginia  30:05  What's the best advice that you've ever given?Learn more from the source!Bill RingleHome – Grow Business NowBill Ringle Info for InterviewersListen to his interviews on My Quest for the Best, the podcast for ambitious small business leaders: myquestforthebest.comFollow his updates on LinkedIn: http://www.linkedin.com/in/billringleGet new insights on Twitter:BillRingleCheck out his Instagram:https://instagram.com/bill.ringle Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC
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Jul 18, 2022 • 24min

How Businesses Grow with Social Media To Seven Figures with Andre Kay

Your business needs a virtual presence and social media has become more than a trend. It is a fundamental piece of a business-promoting strategy.To drive business development, posting on social media alone isn't sufficient. You must know how to create and execute marketing campaigns and strategies that are truly in line with your business.Sociallybuzz helps with doing just that, they are an agency that specializes in using the power of social media to create highly targeted campaigns designed to get you more customers and salesAre you looking to utilize different social media platforms to help you to interface with your clients, get more brand awareness, and increase your number of leads and sales. Listen to this episode with Andre Kay to learn more about how he has effectively constructed useful associations with the managers and leaders of different franchises and restaurants. He has reliably shown an extraordinary history of effectively overseeing complex deal cycles and developing pieces of the pie in serious business sectors for huge and private companies.He shared one of the common mistakes that people usually do is beginning and then giving up too fast when the results are not coming in a few days later or in a week. If you want to grow your business with effective social media marketing strategies then you must connect with Andre Kay. He will guide you through building a proper road map for your social media plan.Key Questions:Virginia  0:45  - So can you kind of tell us about like how you got to where you are, like your entrepreneurial journey and stuff?Virginia  2:40  - What kind of happened to give you that push to decide to do your own business?Virginia  5:40  - So now with the work that you do, what do you like most about it?Virginia  6:49  - So who would you say would be your ideal avatar?Virginia  7:25  - So what are some of the common mistakes that you see those clients making?Virginia  8:34  - So how long do you kind of tell them to like trust the process for?Virginia  9:29  - So where are your ideal clients located? The US or worldwide?Virginia  10:16  - How do you get in front of your ideal clients?Virginia  11:05  - Are there certain platforms in the social media that you use?Virginia  13:20  - So how would that change your business?Virginia  14:21  - What do you feel is your top roadblock?Virginia  15:10  - So what's the best advice that you have ever received?Virginia  16:06  - What's the best advice you've ever given?Virginia  20:48  - Do you have any advice to give for scaling a business to seven figures? Andre KayHomehttps://www.linkedin.com/in/andrekay/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC
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Jul 4, 2022 • 27min

Helping Ecom Businesses Grow Through Using Interactive Quizzes with Gen Furukawa.

Gen Furukawa is the Co-Founder of Prehook.com -- helping Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Consumers want an experience, not a sales pitch.The interactive quizzes give shoppers an engaging experience, and help merchants create personalized recommendations as they generate more leads, and a higher conversion rate.Gen have 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and ecommerce companies.There have been successes--joining the founding team at Jungle Scout and leading the marketing to establish the company as the leader in the Amazon seller space.And failures--a food delivery service that I Co-Founded out of business school. (Lesson learned: marketing, and the ability to create demand, is critical when profit margins are razor thin).Prehook is the culmination of those experiences. Their mission is to allow every merchant to create a unique personalized experience for every shopper.Gen also hosts the E-commerce Marketing Podcast cart overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenues. KEY QUESTIONS:Virginia  01:03 How did you get on this entrepreneurial journey and decide that you needed to go out on your own?Virginia  06:22 Arre there certain brands that you work with more or more for your ideal avatar?Virginia  08:18 Were able to capture the leads and the lead information, then for that, store that company?Virginia  10:08 So do you do the interactive quizzes like Mother's Day or Father's Day or specific holidays like that? For you?Virginia  11:40 Do you ever be like, Hey, you bought someone for you bought something for your mom? Now it's time to get something for you? Do you ever kind of like Target like that, too?Virginia  12:19 Are there any big mistakes that you've kind of seen your ideal clients making? Are they kind of the ones that we've just touched on where they're too long of a welcome sequence for a gift buyer?Virginia  14:01 How do you guys get in front of your ideal clients?Virginia  15:48 What are some of your big goals in the next year or two? So whether it's personally or even just with pretty high?Virginia  16:49 What do you think? Is your number one roadblock? That might be?Virginia  18:21 So what's the best advice that you have ever received?Virginia  20:08 What's the best advice you've ever given?Virginia  23:31 How do you make sure that you're utilizing and getting that personalized information from the customer?Virginia  24:48 Is there anything that you wanted to share with us today that we haven't touched on yet?Learn more from the source!Check these out to learn more about Gen Furukawa:Interactive Quizzes & Product Recommendations for Shopify EntrepreneursTwitter: gen furukawaLinkedIn: https://linkedin.com/in/genfurukawaVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336http://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!
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Jun 20, 2022 • 36min

Helping businesses grow stronger from the inside.with Matt May

After several years of producing and facilitating team-building programs for a variety of companies. Here’s how Matt May helps businesses grow stronger from the inside.Matt recognized that there was an alternative way to provide engaging and interactive experiences. As a result, he created premier team building and interactive experiences, delivering programs nationwide and abroad. As the company's president, he is responsible for the design and development of its experiences, overseeing the production and facilitation of these programs, customer support, and staff training. Additionally, in his career.Matt has served as a producer, director, manager, Administrator, educator, and consultant for various events and live entertainment, the abstract, theatrical and educational organizations.KEY QUESTIONS:Virginia  03:29 So have you always wanted to be an entrepreneur or kind of how did you kind of know that this was what you needed to do?Virginia  07:58 So who is your ideal client? Today? Today? Tomorrow?Virginia  09:20 What are you doing to get yourself in front of individuals?Virginia  11:41 Do you find that it's kind of one of the big mistakes that your clients make if they think that team building is this whole other experience? Like you're talking about prepaid balling and stuff?Virginia  13:35 So what are a couple of big goals that you have for your company in the next year or two?Virginia  15:52 How would they change your business?Virginia  20:35 Do you have a hard time coming up with like, different experiences for people to have?Virginia  27:56 What is the best advice that you have ever received?Virginia  30:29 What's the best advice you've ever given?Virginia  33:18 Is there anything that you would like to talk about that we haven't yet?Virginia  34:28 Where can people go to learn more about you and what you do?Learn more from the source!Check these out to learn more about Adam Pearce and Peter Gardner: Book:https://www.amazon.com/TAKE-FEAR-OUT-TEAM-BUILDING-ebook/dp/B09FBWBY3P/ref=sr_1_1?keywords=take+the+fear+out+of+team+building&qid=1652710159&sprefix=Take+The+Fear+Out%2Caps%2C97&sr=8-1Facebook :Premier Team Building & Interactive ExperiencesWebsite : www.inabakalova.com/blogLinkedIn : LinkedIn: https://www.linkedin.com/in/mattmayptbInstagram: https://www.instagram.com/PremierTeamBuildingVirginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!
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Jun 6, 2022 • 28min

Helping business owners monetize their content with Ina Bakalova

Here’s how Ina Bakalova helps business owners monetize their content. Ina graduated with a first-class degree from a top university and got fired from her first and only job. She's always known that she's wanted her own business, but she didn't know exactly what. She started investing in property, mostly for the money. In doing so she discovered her true unique place in the world, which is helping other educational creators and online business owners monetize their content and launch a consulting business.Ina had a very small savings pot that she used to invest in the first round of making her product. She basically ran out of money and realized that if she wanted to have a business, a service-based business was probably a better idea. It's because she didn't want to invest vast amounts of capital.Ina wanted a way to monetize what she already knew, without having to spend a lot of money doing that. And that's kind of how she got into social media and her online consulting.KEY QUESTIONS:Virginia  05:03 So do you work just with the realtor niche now? Or have you expanded that a little bit?Virginia  06:36 So how do you stand out and get in front of your ideal clients?Virginia  09:17 Do you have any new tips for any of our listeners that might be feeling like impostors at the moment until they are however you want to look at it? Like they're not feeling like they know enough that they actually know or are big in their area?Virginia  10:36 What are a couple of goals that you have in the next few years?Virginia  11:49 How would that affect your business?Virginia  13:43 Do you feel like there's the main roadblock that might be stopping you from achieving those goals of your expansion?Virginia  16:59 So what is the best advice that you have ever received?Virginia  18:48 What was the best advice you've ever given?Virginia  21:15 Do you have any tips on maybe working through that next thing or the other thing and just kind of focusing on that one thing?Virginia  23:11 What do you wish you had known about the online business before you started?Virginia  26:46 Is there anything else that you'd like to share with us that we haven't touched on yet or anything like that?Learn more from the source!Check these out to learn more about Adam Pearce and Peter Gardner: Instagram: https://www.instagram.com/inabakalova/Tiktok :@inabakalovaWebsite : www.inabakalova.com/blogLinkedIn : https://www.linkedin.com/in/ina-bakalova/Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!
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May 23, 2022 • 32min

Worked over 200 Shopify retailers and helped them provide memorable customer experiences that drive growth in revenue and profit as Shopify experts and Clavijo specialists with Adam Pearce & Peter Gardner

Here’s how Adam Pearce & Peter Gardner helps business owners build the best experience for their customers.Adam and Peter have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit as Shopify experts and Clavijo specialists.Over the past four years they have grown one of UK's fastest-growing Shopify expert agencies, Shopify experts, and Clavijo specialists.They have been growing into one of the UK's fastest-growing Shopify expert agencies bled commerce. And in that time, they've had the pleasure to help some of Shopify as best-loved brands tackle the growth that they have seen in their business.In 2021, they were proud to have launched their unique on-demand digital department, it scrapped the traditional agency model for the benefit of their clients.KEY QUESTIONS:Virginia  01:47 So how did you guys get started in this industry? Virginia  03:06 So who so do you work solely with Shopify owners? Or are there like online companies? Virginia  03:48 Do you have a niche within Shopify? Virginia  06:36 I guess the customer relations side? Like do you have any tips for us that we can maybe think about or how we can maybe implement with our business like with us and the listeners and stuff?Virginia  10:13 So true. So what do you guys do to get in front of your ideal customers?Virginia  15:28 Do you guys feel like there are any roadblocks that might be stopping you?Virginia  16:56 So Peter, what is the best advice that you have ever received?Virginia  21:10 Is there any advice that either of you would like to share with us that you're like this was a really, really good piece of advice that I have?Virginia  22:51 How is it been for you guys working with family? Working with each other?Virginia  25:48 What about Adam, you do more of the marketing aspect of it?Virginia  26:25 Peter, what are some of your favorite things that you like to do on your side of things?Virginia  28:12 So, Adam, it sounds like you have some marketing experience. How did you come into that role?Virginia  30:27 Is there anything that we haven't talked about yet that you guys wanted to share?Learn more from the source!Check these out to learn more about Adam Pearce and Peter Gardner: Facebook: https://www.facebook.com/BlendCommerce/Youtube : https://www.youtube.com/channel/UCSFYZVq0CKnCGHLiN1gs8HQWebsite :  Blend Commerce - Shopify Design, Development & MarketingLinkedIn:https://www.linkedin.com/in/shopifyexpertadampearce/Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!
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May 9, 2022 • 44min

Helping entrepreneurs scale their businesses by leveraging strategic content and systems with Joke De Swert

Here’s how Joke De Swert helps business owners solve their lead generation problems. Joke is the Founder of Unbound Creative Agency. She helps Realtors Build a High-Quality LeadGen System By Positioning Them As Their Market's Go-To Expert On YouTube and Social Media.As a YouTube and content expert and business mentor on a mission to help entrepreneurs scale their businesses in a sustainable and aligned way.She's worked with brands such as Samsung and Spotify and grew her agency unbound creative agency to multiple six-plus figures in ARR. In five weeks’ time, her team help entrepreneurs build lead generation, and brands. Joke and her team help entrepreneurs build lead-generating personal brands. In the last year alone, they made just under 2 million $200 million in sales for their clients all by leveraging strategic content, and systems.KEY QUESTIONS:Virginia  08:40 Is there a certain niche that you work with? Virginia  16:04 What do you guys do to get in front of your ideal clients?Virginia  18:28  what are a couple of the goals that you want to achieve in the next year or two?Virginia  20:32 How would achieving your goal so that 4 million in profit affect your business?Virginia  23:48 Do you feel like there's anything as a roadblock that might be holding you back?Virginia  28:04 What is some of the best advice that you have ever received?Virginia  31:39 What is some of the best advice that you've ever given?Virginia  33:50 There is one thing that I would like to hear your answer on. So how do you find fuel in hardship? And how do you break open instead of breaking down?Virginia  41:58 Is there anything that you would like to share with us that I haven't asked yet? Or that we haven't talked about yet?Learn more from the source!Check these out to learn more about Joke De Swert:Instagram: JOKE DE SWERT (@iamjokedeswert) • Instagram photos and videosYoutube : https://www.youtube.com/channel/UCkhNdYwZtYkplrBzqcHhdZAWebsite : https://www.unboundcreativeagency.com/LinkedIn:linkedin.com/in/joke-de-swert Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC
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Apr 25, 2022 • 27min

Helping successful business owners increase their profit margins without having to increase revenue with Melissa Houston

Here’s how Melissa teaches business owners how to create wealth through their businesses.Melissa is a Chartered Professional Accountant (CPA) who has over 20 years of work experience.She is also the Founder of The Fractional CFO Agency where she works with Small to Medium-sized businesses (SMBs) as a Fractional CFO and the senior-level finance person in their business to ensure financial and business strategies are in place and that progress is being made. She monitors KPIs regularly, manages cash, provides audit support and many other finance functions.In the past, she has worked with business owners and project managers in high-tech industries, public accounting and government. She has extensive experience with corporate accounting, financial planning, SRED work, Internal Controls and ITGCs.Melissa is a columnist at Forbes.com, Entrepreneur and other large publications where Melissa shares her knowledge of personal and business finance with entrepreneurs. Her passion is helping entrepreneurs and business owners how vital it is as the CEO of their business to understand their business numbers.Melissa is also the host of The Business Society™️ podcast.She is a Financial Strategist for CEOs which helps successful business owners increase their profit margins without increasing sales, so they can put more cash in their pocket. In addition to offering Fractional CFO work, She also offer 1:1 coaching services and sell online digital courses.KEY QUESTIONS:Virginia  01:02 Have you always wanted to be a chartered accountant? Have you always been out on your own?Virginia  02:35 Does it matter where that company is located? Virginia  03:05 how do you get out in front of clients now?Virginia  05:25 Are there any common mistakes that you tend to see your clients making?Virginia  07:54 What are some of your big goals for the next one to two years? Virginia  10:13 Do you find what's the number one roadblock that you feel is holding you?Virginia  11:21 Do you find that you do a lot of self-reflection?Virginia 12:11 What were some tips, tricks and stuff that you did to help reset your mindset and stuff when it came around the debt and the wealth and wanting to wealth?Virginia  20:20 Do you have any tips for helping us be able to optimize our profit margin?Virginia  21:32 What's the best advice that you have ever received? Learn more from the source!Check these out to learn more about Melissa Houston: Website: www.melissahoustoncpa.comWebsite : www.thefractionalcfoagency.comWebsite : www.thebusinesssociety.coLinkedIn: linkedin.com/in/melissahoustoncpaVirginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!

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