Deep Dive with Ali Abdaal

Today on Entrepreneur Conundrum our guest is Chloe Thomas about how she helps businesses grow their e commerce brands. Chloe is a best selling author, international speaker and host of both the award winning ecommerce masterclass and Keep Optimizing podcasts. Chloe is one of the top 30 ecommerce influencers in 2021. And her podcasts are regularly included in lists of the top ecommerce and marketing podcasts in the world. Chloe has been in E commerce since 2003. And there's barely a part of the E commerce landscape that she has not gotten involved with. One thing she's always done is solve an E commerce marketing problem. A little about the Keep Optimizing Podcast:If you’re looking for ways to improve your marketing results, get more traffic, and convert more customers – you should be listening to Keep Optimising. Each week our host Chloë Thomas (best-selling author of ‘eCommerce Marketing: How to Get Traffic that BUYS to Your Website) interviews experts from around the world to bring you the latest and best advice on how to optimise your marketing.One of the most important things to do when improving your marketing is to focus. If you’re constantly jumping from one marketing method to the next it’s going to take you forever to make each work for you. To help you focus we’re not jumping from one marketing method to the next either. Each month we zero in on one marketing method, giving you a different way to improve it in each episode.A little about the Ecommerce Masterplan Podcast:The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing. So every week we interview a different retailer (or occasionally an author or expert) to find out what they’ve been up to, and get them to share advice that will help you plot a better, faster, route to growth.Our Host Chloe ThomasChloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she’d learnt there and founded a marketing agency that she ran for 9 years and 11 months.The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions. Tune in this week to hear all about it from the source!Key Questions:Virginia 00:51Can you give us kind of like a journey about how you became an entrepreneur and where you are today?Virginia 03:54So how do you get in front of those ideal clients?Virginia 05:01So when you're getting sponsors for your podcasts do they cover? What kind of aspects do they cover? Do they just like buy like space for an ad in your show? Or do they? How do you run that aspect of it?Virginia 05:56So what kind of do you have your listeners for your content and stuff? Do you feel like you kind of solve certain themes within your episodes?Virginia 08:33So you've had a pretty interesting journey thus far? What are some of the big goals that you're looking to achieve in the next year or two?Virginia 11:28Why do you think we should focus more on the long term aspects of things, and not necessarily all those quick wins that lots of people tend to focus on?Virginia 14:01So do you have any tips for making goals or setting goals that get us excited?Virginia 16:37So you have your podcast? What else do you do to stand out online?Virginia 20:13What's some of the best advice that you've ever received?Virginia 21:38Yeah, it might be a fun idea, but might not be the best idea. Exactly. So what's the best advice you've ever given?Virginia 26:10Is there anything that you would like to share with us that we haven't talked about yet?Virginia 26:26Where can we go to find out more about you and what you do? HomeeCommerce MasterPlan PodcastOn iTunes:‎eCommerce MasterPlan on Apple PodcastsKeep OptimisingCustomer Persuasion by Chloe ThomasOn iTunes:‎Keep Optimising on Apple Podcasts  Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Today on Entrepreneur Conundrum we are joined by Jennifer Ireson and we discuss how she is making HR fun! Jennifer helps businesses grow solid teams. She has been in human resources for over 20 years and has been Chartered Professional in human resources since 2007. She holds her Master of Education and adult learning Bachelor of Science and is a professional human ecologist. Recently she has completed her registered professional recruiter studies. In 2019, Jennifer opened Casey consulting and when she incorporated the husband into her life and 2021, she incorporated her business into balanced perspectives. She feels that growing companies need someone with experience to set up their employees for success. She covers all areas of HR from hire to retire, but focus is on employee relations and setting companies up for HR success. A self professed policy geek Jennifer loves a good employee manual. Jennifer has a passion for training and development of employees, and has been teaching at the northwestern Polytechnic in the continuing education department for over six years. Listen in and Let Balanced Perspectives help guide you through the process-get it done right the first time.Key Questions:Virginia  01:44So what inspired you to go out on your own and to have your own business?Virginia  03:02So true. So what do you like most about the work that you do?Virginia  05:19What's a common mistake that you're seeing a lot of your clients making?Virginia  07:21Who is your ideal client?Virginia  12:16Do you think that the HR aspect would be a lot different working with those, let's say in the States?Virginia  13:29So what are a couple of big goals that you're looking to achieve in the next year or two?Virginia  15:53How would that goal change your business?Virginia  16:40What do you think's the biggest roadblock for that stopping you or getting in your way from, from getting that program out?Virginia  17:53So what do you do to get in front of your ideal clients?Virginia  22:07So what's the best advice you have ever received?Virginia  24:19So is there anything that you wanted to share with us that we haven't talked about yet? Jennifer Iresonhttps://www.linkedin.com/company/balanced-perspectives/Balanced Perspectives Inc.https://www.instagram.com/balancedperspectiveshr/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Today I'm talking with the Noemi and Gabor about how they help entrepreneurs acquire more customers, increase demand and generate more engagement. Noemi and Gabor are the owners of the podcast connections. A husband and wife team and they have worked together for 13 years. They help entrepreneurs and business owners share their knowledge and connect them with quality podcast shows. Gabor is the founder and co owner of podcast connections. He has been doing online marketing since 2008. And he is dedicated to helping experts grow their business with interviews. And Noemi is the co owner of podcast connections, and she started working in the online field back in 2007.  What is Podcast Connections all about you ask... tune in to find out more.Key Questions:Virginia 03:26 So how has it been working together for 13 years? Do you have any data or any tips for those of us that do do a husband and wife team?Virginia 05:40 So when you guys first started, you'll notice that there weren't very many females sharing their expert tees. So who's kind of like your guys's target audience now?Virginia 07:50 So how do you guys get in front of those people?Virginia 09:49 Is there something that a common issue that you see your your clients doing That, are your ideal clients doing that you kind of wish that they knew more about, like common mistakes that they're making?Virginia 11:19 When you said that they don't really give the strategy enough time. I know, with some others, at some other platforms they say to do it's three months. But I know if podcasting, it might be a little bit different just from when I have the interview to when the interview airs and stuff like that. So do you guys kind of have a benchmark to at least give it X amount of time?Virginia 13:51 Do you guys go back and listen to all of the interviews once they air for the guests that you've done?Virginia 15:57 I'm sure you guys do the same thing to listen to a few episodes from the hosts podcast that you're reaching out to vent to, right?Virginia 17:26 Where do you guys were working in a different company?Virginia 18:59 What are some big goals that you guys are looking to achieve over the next couple years?Virginia 20:03 What would that do for your business? How would that change it?Virginia 20:51 What do you feel is the number one roadblock that's kind of holding you back from from expanding the way you want to?Virginia 21:53 Do you guys find it  hard to remove yourself from the business?Virginia 24:38 What's the best advice that you guys have ever received? Virginia 26:59 What's the best advice you guys have given?Virginia 29:28 What's your advice on starting out with your podcast pitch?Virginia 30:42 Do you have any tips on follow up?Virginia 33:17 Is there anything that you guys wanted to share that we haven't talked about yet? Virginia 34:34 Do you guys have any tips for any of our listeners who would like to be a guest on a podcast but they're scared or leery about getting out there and doing their first show and stuff like that? Connect with Noemi and Gaborhttps://www.podcastconnections.co/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC 

Today on Entrepreneur Conundrum we have a very special guest.  This guest is guiding people to become their best healed, whole, connected selves. Helping seekers find their path.She is a Licensed + Intuitive Acupuncturist who has treated and coached 22K+ patients and clients for anxiety, stress, pain management, fertility, sleep disorders, digestive issues, and allergies. 18+ years of experience delivering breathwork, acupuncture, and meditation services. Currently expanding to business, life, and relationship coaching to serve as a guiding light to acupuncturists and health, healing, and wellnessShe is also a Psych-K Facilitator with the ability to utilize psych-k methodologies and practices to help people transform their subconscious mind into a powerful tool that can help people live and create the life they deserve. Experience in coaching people to transform stress, trauma, and self-limiting beliefs to help them realize their self-worth and future potential. And this is just a part of the incredible list of Krishna Avalon's ways of helping people.  I hope you enjoy this episode.Key Questions:Virginia 01:44Tell us a little bit about your entrepreneurial journey and how you came to be where you are?Virginia 06:21So how did you move over into the psyche, Psych K aspect and stuff like that?Virginia 10:22So how have you been getting in front of your ideal clients?Virginia 12:17So what are a couple big goals that you're hoping to achieve?Virginia 14:33Do you think that there's a roadblock kind of in the way of helping you or getting you where you want to be?Virginia 15:31What is the best advice that you've ever been given?Virginia23:35So why is it important for them to work coherently together? Virginia 26:37 I've never had a Psyche - K treatment before, what would I expect to go in? What I don't know what it's like? So I'm a little apprehensive. What could I expect going into one?Virginia 32:02Is there anything that we haven't touched on yet that you would like to share with us? Connect with KrishnaKrishna Avalon | Psych-K Coach + Intuitive AcupuncturistInstagram: https://www.instagram.com/krishnaavalon/LinkedIn: https://www.linkedin.com/in/krishnaavalon/Facebook:Krishna Avalon Wellness Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Today we are changing things up a little bit.  It is time to share a little more about how I help people with their marketing and give a little more background into why I am qualified to do so.I truly hope you enjoy this episode and please leave a review, subscribe and share this episode with anyone that you think might enjoy it.So the topic of conversation is about knowing your customer's activity and when is the time to work on it...There's really only just three ways to find your customers and then there's a four step framework to be able to dominate your market.  Seems easy right?Who can gaining more customer activity work for?  Yes I know it's for any business, who wants to gain more customers, and who wants to make an impact in the world.  The first secret or not so secret or pillar is you need to be able to attract your customers, and that now is the time to start working on the activities to help attract your customers to you.So what are somethings that you can do to attract customers to you?  Have a website.  Be active and give value on social media.  Have a podcast.  Send  emails to your audience.  These are just a few items that a business can do to attract customers.  Listen in to hear the whole conversation.  What is your customer roadmap or playbook look like?  Do you have your marketing foundations set up correctly?  If you are unsure then please reach out and I will help you build the one that's just right for you and your business.  This playbook can at least give you the starting point of where you and your business is at with marketing and then when the time is right you can move as fast as you want to execute that playbook on your own or with someone's help. Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

  Today our guest is Simon Severino and he is all about sprinting.  "We have worked with 524 CEOs to gain market shares in sprints." SimonIn 19 years of entrepreneurship Simon executed hundreds of go-to-market strategies with B2B teams around the globe.He scaled his own consultancy and have retired from operations. He reached financial freedom and became an investor. Since then he has helped thousands of entrepreneurs reach financial freedom and has a firm that runs without being dependent on them.Today, he shares his blueprints with B2B leaders like you. Tune in this week to learn more from Simon!Key Questions:Virginia 00:48How you kind of are where you are?Virginia 02:43How was it when you came to realize that you had to fire yourself? And then actually going through with that, like, what were some of the thoughts that were going through your head?Virginia 05:34So you kind of find that that's one of the most common mistakes that you see with your clients. Is that their egos in the way?Virginia 07:29So is there a niche that you serve?Virginia 08:48So how do you guys get in front of them?Virginia 11:21What are some big goals that you're looking to achieve over the next year or two?Virginia 13:03Do you feel like there's any roadblocks or the what's the number one roadblock that you feel is kind of might be in the way from you achieving those goals?Virginia 15:39What is the best advice that you've ever received?Virginia17:07Do you give advice? Simon SeverinoBrand Sprint and Scaling Up - Strategy SprintsStrategy Sprintsstrategysprintshttps://www.instagram.com/strategysprints/https://www.linkedin.com/in/simonseverino/Strategy Sprints‌Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

The difficulties of possessing a business aren't generally about recruiting workers or fulfilling clients. In some cases, the battles are somewhat more private and the final product is normally the stress.It's difficult to consider yourself being a pioneer because the main individual you're driving is yourself. However, dealing with every day of your business won't set you up for development and achievement. You want to take a look at your business through an alternate focal point to accomplish the vision that made you start a new business in any case.A business needs bearing in the feeling of an objective or  greater picture. This helps every individual who is engaged with the organization to feel like they are endeavoring towards an objective, and logic will make everybody included more useful. Providing guidance consistently is significant also.Everybody in an organization must be making progress toward an aggregate objective. The pioneer laid out this objective, yet in addition assists representatives in any capacity that the person in question with canning since everybody is pursuing to get good results.Key Questions:Virginia  1:13  How did you come out to be an entrepreneur and go out on your own?Virginia  3:40  What you are now like with developing the systems and the delegation and stuff like that?Virginia  6:58  So are there certain companies or niches that you focus on now?Virginia  16:38  So the clients that you're working with now, how do you get in front of them?Virginia  19:44  .Do you do anything with like posting on certain platforms or running ads or anything like that? Or is it just kind of putting yourself on other people's shows and then getting people that way?Virginia  21:49  What are some big goals that you're hoping to achieve in your company over the next year or two?Virginia  29:24  What's the best advice you've ever received?Virginia  30:05  What's the best advice that you've ever given?Learn more from the source!Bill RingleHome – Grow Business NowBill Ringle Info for InterviewersListen to his interviews on My Quest for the Best, the podcast for ambitious small business leaders: myquestforthebest.comFollow his updates on LinkedIn: http://www.linkedin.com/in/billringleGet new insights on Twitter:BillRingleCheck out his Instagram:https://instagram.com/bill.ringle Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Your business needs a virtual presence and social media has become more than a trend. It is a fundamental piece of a business-promoting strategy.To drive business development, posting on social media alone isn't sufficient. You must know how to create and execute marketing campaigns and strategies that are truly in line with your business.Sociallybuzz helps with doing just that, they are an agency that specializes in using the power of social media to create highly targeted campaigns designed to get you more customers and salesAre you looking to utilize different social media platforms to help you to interface with your clients, get more brand awareness, and increase your number of leads and sales. Listen to this episode with Andre Kay to learn more about how he has effectively constructed useful associations with the managers and leaders of different franchises and restaurants. He has reliably shown an extraordinary history of effectively overseeing complex deal cycles and developing pieces of the pie in serious business sectors for huge and private companies.He shared one of the common mistakes that people usually do is beginning and then giving up too fast when the results are not coming in a few days later or in a week. If you want to grow your business with effective social media marketing strategies then you must connect with Andre Kay. He will guide you through building a proper road map for your social media plan.Key Questions:Virginia  0:45  - So can you kind of tell us about like how you got to where you are, like your entrepreneurial journey and stuff?Virginia  2:40  - What kind of happened to give you that push to decide to do your own business?Virginia  5:40  - So now with the work that you do, what do you like most about it?Virginia  6:49  - So who would you say would be your ideal avatar?Virginia  7:25  - So what are some of the common mistakes that you see those clients making?Virginia  8:34  - So how long do you kind of tell them to like trust the process for?Virginia  9:29  - So where are your ideal clients located? The US or worldwide?Virginia  10:16  - How do you get in front of your ideal clients?Virginia  11:05  - Are there certain platforms in the social media that you use?Virginia  13:20  - So how would that change your business?Virginia  14:21  - What do you feel is your top roadblock?Virginia  15:10  - So what's the best advice that you have ever received?Virginia  16:06  - What's the best advice you've ever given?Virginia  20:48  - Do you have any advice to give for scaling a business to seven figures? Andre KayHomehttps://www.linkedin.com/in/andrekay/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Gen Furukawa is the Co-Founder of Prehook.com -- helping Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Consumers want an experience, not a sales pitch.The interactive quizzes give shoppers an engaging experience, and help merchants create personalized recommendations as they generate more leads, and a higher conversion rate.Gen have 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and ecommerce companies.There have been successes--joining the founding team at Jungle Scout and leading the marketing to establish the company as the leader in the Amazon seller space.And failures--a food delivery service that I Co-Founded out of business school. (Lesson learned: marketing, and the ability to create demand, is critical when profit margins are razor thin).Prehook is the culmination of those experiences. Their mission is to allow every merchant to create a unique personalized experience for every shopper.Gen also hosts the E-commerce Marketing Podcast cart overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenues. KEY QUESTIONS:Virginia  01:03 How did you get on this entrepreneurial journey and decide that you needed to go out on your own?Virginia  06:22 Arre there certain brands that you work with more or more for your ideal avatar?Virginia  08:18 Were able to capture the leads and the lead information, then for that, store that company?Virginia  10:08 So do you do the interactive quizzes like Mother's Day or Father's Day or specific holidays like that? For you?Virginia  11:40 Do you ever be like, Hey, you bought someone for you bought something for your mom? Now it's time to get something for you? Do you ever kind of like Target like that, too?Virginia  12:19 Are there any big mistakes that you've kind of seen your ideal clients making? Are they kind of the ones that we've just touched on where they're too long of a welcome sequence for a gift buyer?Virginia  14:01 How do you guys get in front of your ideal clients?Virginia  15:48 What are some of your big goals in the next year or two? So whether it's personally or even just with pretty high?Virginia  16:49 What do you think? Is your number one roadblock? That might be?Virginia  18:21 So what's the best advice that you have ever received?Virginia  20:08 What's the best advice you've ever given?Virginia  23:31 How do you make sure that you're utilizing and getting that personalized information from the customer?Virginia  24:48 Is there anything that you wanted to share with us today that we haven't touched on yet?Learn more from the source!Check these out to learn more about Gen Furukawa:Interactive Quizzes & Product Recommendations for Shopify EntrepreneursTwitter: gen furukawaLinkedIn: https://linkedin.com/in/genfurukawaVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336http://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!

After several years of producing and facilitating team-building programs for a variety of companies. Here’s how Matt May helps businesses grow stronger from the inside.Matt recognized that there was an alternative way to provide engaging and interactive experiences. As a result, he created premier team building and interactive experiences, delivering programs nationwide and abroad. As the company's president, he is responsible for the design and development of its experiences, overseeing the production and facilitation of these programs, customer support, and staff training. Additionally, in his career.Matt has served as a producer, director, manager, Administrator, educator, and consultant for various events and live entertainment, the abstract, theatrical and educational organizations.KEY QUESTIONS:Virginia  03:29 So have you always wanted to be an entrepreneur or kind of how did you kind of know that this was what you needed to do?Virginia  07:58 So who is your ideal client? Today? Today? Tomorrow?Virginia  09:20 What are you doing to get yourself in front of individuals?Virginia  11:41 Do you find that it's kind of one of the big mistakes that your clients make if they think that team building is this whole other experience? Like you're talking about prepaid balling and stuff?Virginia  13:35 So what are a couple of big goals that you have for your company in the next year or two?Virginia  15:52 How would they change your business?Virginia  20:35 Do you have a hard time coming up with like, different experiences for people to have?Virginia  27:56 What is the best advice that you have ever received?Virginia  30:29 What's the best advice you've ever given?Virginia  33:18 Is there anything that you would like to talk about that we haven't yet?Virginia  34:28 Where can people go to learn more about you and what you do?Learn more from the source!Check these out to learn more about Adam Pearce and Peter Gardner: Book:https://www.amazon.com/TAKE-FEAR-OUT-TEAM-BUILDING-ebook/dp/B09FBWBY3P/ref=sr_1_1?keywords=take+the+fear+out+of+team+building&qid=1652710159&sprefix=Take+The+Fear+Out%2Caps%2C97&sr=8-1Facebook :Premier Team Building & Interactive ExperiencesWebsite : www.inabakalova.com/blogLinkedIn : LinkedIn: https://www.linkedin.com/in/mattmayptbInstagram: https://www.instagram.com/PremierTeamBuildingVirginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!