Entrepreneur Conundrum

It’s not enough to possess greatness. If people don’t know who you are, how can they work with you?As an entrepreneur, if you’re not putting yourself out there and speaking to your ideal clients, you’re missing the boat.But in the sea of online content, where do you start? And what tactics help you stand out from the crowd?In this age, everyone’s “selling” on social media, and a whole lot are going crazy over FB Ads. And yet, very few actually achieve the visibility that they need for their business.This begs the question: if some of the best Ad Campaign tools aren’t getting you closer to your ideal clients, what will?We’ll give you a hint…It’s not about the tools but how you use them! Amassing an army doesn’t guarantee you the battle but the perfect strategy might just win you the war!Thankfully, Lisa Simone Richards is gracing our lives today with the Ultimate Lather-Rinse-Repeat PR and Visibility Strategy that will set you apart from the competition, get you connected with your ideal clients, and scale your business!Lisa is a PR and Visibility Strategist with over 20 years of experience in the industry. Through her workshops, masterclasses, and mentoring programs, she teaches her clients insider secrets on PR and Visibility, whether they’re looking to garner awareness, build “BUZZ” around their products and services, or boost their credibility and reputation.And NO, she doesn’t just work with large corporations. Lisa believes that EVERYONE, startups and new entrepreneurs included, should have access to Avenues for Visibility. No one who has made the bold step of taking a chance on themselves should have to shut down because of a lack of exposure.“You’re pulling our legs…there’s no perfect strategy…”Can such a strategy exist? Do I have to shell out money to become VISIBLE to my ideal clients? What processes and systems tie in with this strategy?Tune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!Key Question Time Stamps:[00:01:27] VIRGINIA: Can you tell us a little bit about your journey to get to where you are today?[00:09:40] VIRGINIA: How do your ideal clients find you? What do you do to get in front of them? [00:10:47] VIRGINIA: What are some big goals that you're looking to achieve in the next year or two?[00:11:52] VIRGINIA: How would that goal change your business?[00:14:06] VIRGINIA: What is the best advice that you've ever received?[00:15:28] VIRGINIA: With visibility, you kind of have like a little ABC or a little bit of a, I don't want to say rule about it. Can you share that with us?[00:19:12] VIRGINIA: How would you define like a healthy medium? [00:20:25] VIRGINIA: Is there anything that you would like to share with us that we haven't talked about yet?Lisa  Simone Richardswww.lisasimonerichards.comhttps://www.instagram.com/lisasimonerichards/Build Your Authority Online Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

You don’t have to be great to start but you have to start to be great.At first glance, despite being a powerful advice, it’s hard to fathom how you can simply start in order to be great.Especially true when you’ve got all sorts of fears brewing at the spit of your stomach, not to mention the impostor syndrome that’s taking over your mind like a plague.“I don’t know where to start.”“Maybe I’m not good enough.”“There’s still so much I have to learn first before I…”These are probably the most common objections you’ll hear from people when asked why they haven’t started their entrepreneurial journey.Sound familiar?Whether you find yourself relating to these, or you’re making your way but need help picking up the pace towards the success you deserve, you’re in luck because we’ve got Nancy Badillo here to crush your concerns!Nancy is a CEO, Etsy coach, YouTuber, blogger and digital marketing expert, and has been in the digital space for 12 years.Her mission is to help small business owners build and scale their businesses by leveraging the power of the digital space. With a focus on e-commerce coaching, as well as content creation, she is able to provide her clients with valuable expertise from startups, all through growth stages, making sure that they are equipped with everything they need to thrive in the market.Nancy went from earning 6 figures to bankruptcy real quick during the 2008 recession. She lost her home and found it difficult to pick herself up as she suffered with impostor syndrome.After finding the courage to leverage her experiences and expertise in the online markets, and understanding the power of niching down, she’s generated more success for herself than she did back in ’08, and she’s helping fellow entrepreneurs do the same!What’s Nancy’s big secret to success? How does niching down ultimately benefit your business? What other marketing strategies does she employ to keep growing her business?Tune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success! Nancy BadilloHomeFacebook: Nancy BadilloTwitter: http://Twitter.com/NancyBadillo13LinkedIn: http://LinkedIn.com/in/NancyBadilloPinterest: Nancy Badillo | Etsy Tips and Tricks (NancyBadillo) - Profile | PinterestInstagram: http://instagram.com/nancybadillo13YouTube: Nancy Badillo Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC Episode Time Stamps:[00:01:05] VIRGINIA: I am excited to have you here with us today. Your story seems. I want to say really incredible, but also one that it's relatable on deeper levels. So would you be able to tell us a little bit about yourself? Like how you kind of got to where you are today?[00:03:56] VIRGINIA: So when you said that you had read, like, from different [00:04:00] things to different things, like I just brought up kind of like the shiny object syndrome. Was it hard for you to like put those blinders on and just focus on that one niche?[00:05:53] VIRGINIA: for those who are listening that might have. Let's say that shiny object syndrome, or might have that [00:06:00] fear of niching down and sticking to it. Do you have any advice to share?[00:08:22] VIRGINIA: as much as we might not want to hear that. So who is your ideal client now?[00:09:09] VIRGINIA: How do they find you? Like, what do you, what marketing strategies do you use to get in front of them?[00:12:09] VIRGINIA: So what are a couple of your big goals that you have, for the next one to two years?[00:14:31] VIRGINIA: What do you feel are your biggest roadblocks, and maybe stopping you from getting those goals?[00:18:16] VIRGINIA: Yeah. So around your price and stuff, what has been the best advice that you have received?[00:19:10] VIRGINIA: So what's the best advice you've ever given?[00:21:31] VIRGINIA: So true right. Preparing them for later on giving them good skills they can use. Is there anything that we have not talked about that you would like to share with us?

We often take for granted our own voices. Not many can speak their mind, especially about controversial things – matters of public concern. We let our ideas, stories, and knowledge stay locked up in our heads, if it means we can avoid conflict or ridicule from those with opposing beliefs. The problem with this is that we live in a society where each of us is called to serve one another. In keeping our thoughts to ourselves, we deny those we are called to serve of valuable learnings. As entrepreneurs, we’re unable to serve our clients to the full extent when we don’t get to deliver the messages they need to hear. Understandably, most people shy away from the stage because speaking your mind can be quite daunting. This is where Kerry Heaps can help us! Kerry is an entrepreneur of 16 years, and the president of Book.Speak.Repeat. She also hosts a Podcast show of the same name. On top of these, Kerry is also an author and a sought-after speaker. Growing up in an entrepreneurial home was probably one of the biggest influences to her becoming an entrepreneur herself. Kerry saw how her father worked hard in his business but was always able to make time for her as a child. In the beginning, Kerry used to work jobs that others would consider great; however, she knew that there was something more for her. She wanted to be in-charge of her own projects, she wanted to be in control of her time, and more importantly, she wanted to pursue what she was passionate about. Today, Kerry helps others increase their speaking opportunities. She believes that everyone has different ideas they want to share, and different goals they want to achieve. Regardless of what those are, the power to effectively communicate is always a key component to success. How is speaking relevant to business success? How does she reach her desired market? How does she leverage content to augment her visibility strategies? Tune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success! Time Stamps:[00:05:25] VIRGINIA: Are you still doing the same business you did 16 years ago when you first went out on your own or have you kind of changed and evolved and stuff?[00:08:52] VIRGINIA: Who is your ideal avatar or client?[00:09:50] VIRGINIA: So how do you get in front of those people?[00:13:34] VIRGINIA: What are a couple of big goals that you're hoping to achieve in the next one, two years?[00:15:05] VIRGINIA: How would that all change your business?[00:23:30] VIRGINIA: Do you feel like there's a roadblock that's kind of stopping you from reaching your goal of getting your books published by the first quarter or having the other people that you've been able to help?[00:25:30] VIRGINIA: What would you say would be the best advice that you have ever received?[00:26:54] VIRGINIA: What would you say the best advice that you have ever given?[00:28:10] VIRGINIA: Is there anything that you would like to share with us that we haven't talked about today? Kerry Heapswww.bookspeakrepeat.comLinkedInhttps://www.linkedin.com/in/kerry-kathleen-heaps-6783a6a6/Youtubehttps://www.youtube.com/channel/UCNLNBsZvoFl3q3Z2mH1nicQFacebookTwitterhttps://twitter.com/kerryheapsAmazon link or link to your bookhttps://www.amazon.com/Kerry-Kathleen-Heaps/e/B071FRV5NF?ref=sr_ntt_srch_lnk_4&qid=1567792219&sr=8-4 Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Among the countless difficulties COVID-19 has brought upon businesses, hosting live events is one of the biggest challenges. With health concerns as top priority, venues closed and large in-person gatherings were canceled to keep people safe and healthy.However, with the cancellation of in-person events, the demand for virtual events skyrocketed. Event companies, in particular, have had to pivot their approach to industry events, finding new ways to meet with stockholders, investors and new customers.May Yeo started her hospitality career as a food and beverage trainee at the Raffles Hotel, Singapore. It was there that she fell in love with the industry and decided to pursue her career further. In 2004, she came to Miami and worked her way up to Director of Catering and Conference Services and Director of Event Planning at several luxury hotels.As an event planner, she worked with celebrities, dignitaries, and leaders including Former President Bill Clinton, Rock Bands like U2, World Class Tennis Players including Venus Williams, Novak Djokovic, and Rafael Nadal, and Nascar drivers Jimmy Johnson and Jeff Gordon.In 2012, May decided to take all that she had learned and started her own event planning company, M2 Hospitality. She brought the hustle as she built her company to multiple 6-figures while shattering industry norms.She ran her company without owning inventory, an office space, any event venues, and not a single full-time employee. She created an entirely new model for event planning that continues to be relevant and successful even as the pandemic raged on.Today, May is passionate about helping other event planners increase profitability, grow their business, and create impact on their own terms. Her coaching business walks EVENTrepreneurs through building a business and life they are excited to wake up to.How does the event planning industry impact other industries? How do you leverage people and technology to create successful events? Where do you begin to innovate your business to stay on top of any crisis?Tune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success! Time Stamps:[00:00:34]VIRGINIA: Thank you for being here. So, can you tell us a little bit about like your entrepreneurial journey, how you decided to go out on your own? [00:08:40]VIRGINIA: So who would you say is your ideal avatar?[00:11:12]VIRGINIA: Your ideal clients like with the coaches how do you get in front of them? What do you do?[00:14:21]VIRGINIA: So you have a book then? [00:15:45]VIRGINIA: What do you think is the number one roadblock that's stopping you from reaching your goals? [00:18:31]VIRGINIA: So what's the best advice that you've ever received?[00:21:02]VIRGINIA: What's the best advice you've ever given?[00:22:41]VIRGINIA: So I have a question, a little outside of all of this. So how do you juggle,  everything between your career,  your a mom and everything else that you have going on?[00:27:21]VIRGINIA: Is there anything that we haven't talked about that you would like to share with us?  May Yeo SilversAbout M2 | M2 HospitalityMeet Your Mentor - May Yeo Silvers | Events4Anyonehttps://instagram.com/mayyeosilvers?utm_medium=copy_link Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:01:03] VIRGINIA: So can you tell us a little bit about like this entrepreneurial journey? [00:05:14] VIRGINIA: So is that kind of like a common mistake that you see a lot of. Current clients making is just too much hustle and then the burnout.[00:06:32] VIRGINIA: Do you have a tip for anyone that's stuck in that hamster wheel?[00:08:44] VIRGINIA: I was going to ask you too, who the first person was that you've brought in?  Where'd you find your intern? Was there a college site that was local?[00:12:13] VIRGINIA: What do you do to get visible in front of your clients?[00:13:42] VIRGINIA: So what is a couple of big goals that you have for the next few years?[00:15:08] VIRGINIA: Growing your podcast, developing more relationships, doing your book, like how will all of that affect your business?[00:16:35] VIRGINIA: What do you think might be the number one roadblock from you getting where you want to go with your goals?[00:18:17] VIRGINIA: Do you have a tip or something that helped you overcome that? Imposter syndrome aspect.[00:21:27] VIRGINIA: What's the best advice that you have ever received?[00:23:47] VIRGINIA: So what's the best advice you've ever given?[00:25:30] VIRGINIA: Is there anything that you wanted to share with us today that we have not talked about yet? Nia LewisThe Solopreneur Hustle Podcasthttps://www.instagram.com/solopreneurhustle/The Solopreneur Hustle PodcastThe Solopreneur Hustlehttps://www.linkedin.com/in/niaslewis/ Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:01:11] VIRGINIA: So what kind of brought you out of the corporate world and to start your entrepreneurial journey?[00:02:05] VIRGINIA: So who's kind of like your avatar, your ideal client?[00:04:04] VIRGINIA: So what are a couple of common mistakes that you see your clients making?[00:06:01] VIRGINIA: So you have a book coming out, along with your book which I want to talk about a little bit later, what are a couple other goals that you,are looking to achieve?[00:08:37] VIRGINIA: What do you feel like are top roadblocks that might be stopping you?[00:13:31] VIRGINIA: So what is the best advice that you've ever received?[00:14:59] VIRGINIA: What do you think the best advice you've ever given is?[00:15:52] VIRGINIA: So is there anything that you would like to share with us that we haven't talked about yet?Jaime Ellishttps://www.jaime-ellis.com/https://www.indiegogo.com/projects/bridging-the-gap-by-jaime-ellis/#/Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:00:40] VIRGINIA: Thanks for being Here with us today. Can you kind of tell us what your entrepreneurial journey has been like? Like has this, has this always been what you have done?[00:03:47] VIRGINIA: So who is your ideal client?[00:07:13] VIRGINIA: So how do you get in front of agency owners?[00:09:37] VIRGINIA: What's some of your big goals that you have now for the next year or two?[00:18:23] VIRGINIA: What's the best advice that someone's ever given you? Was there something specific that definitely helped you through those rough times? Or just in general?[00:21:44] VIRGINIA: Where can people go to find out more, learn more about you and what you do?Chris BadenFlowChat - Official CommunityChris Baden@chrisbaden_Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:01:00] VIRGINIA: So what made you, other than realizing that you had awesome skills to help entrepreneurs, what kind of made you do that shift? [00:02:40] VIRGINIA: So you went through a little bit of transition and stuff throughout your online journey the last few years. So who do you kind of focus with now?[00:03:57] VIRGINIA: What do you do to get in front of them?00:05:09] VIRGINIA: So what are some common mistakes that you see so many of your clients making?  [00:16:03] VIRGINIA: So what are a couple of big goals that you're looking to achieve in the next years or two?[00:16:42] VIRGINIA: So how would that goal change your business? [00:19:13] VIRGINIA:  So do you feel like there's anything that's stopping you from writing the book? [00:20:09] VIRGINIA: You alluded to ask you a question and so I'm assuming that what you're meaning is, so what you're doing right now to attract more business or to stand out and get visible online is that you're publishing everyday comment you had made?[00:23:18] VIRGINIA: What would you say would be the best advice that you've ever given? [00:27:54] VIRGINIA: Was there anything that I haven't asked you that you would like to share with us?  Louise Courvillewww.LouiseCourville.comhttps://www.instagram.com/virtually.famoushttps://www.linkedin.com/in/louisecourville Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:00:32] VIRGINIA: How did you get into the entrepreneurial space or what kind of gotcha here? [00:07:30] VIRGINIA: So who is kind of like your ideal avatar for ReMojo?[00:09:48] VIRGINIA: So what do you guys do to get in front of those gentlemen?[00:12:40] VIRGINIA: So what are some of your big goals that you're looking to achieve in the next year or two? [00:16:41] VIRGINIA: What's the best advice that you have ever received? [00:21:38] VIRGINIA: So what's your best advice you've ever given? [00:24:22] VIRGINIA: So do you have a couple of businesses on there in their marketing and in their growth. Do you have any tips or anything like that to share? [00:27:27] VIRGINIA: Is there anything that I haven't asked that you would like to share? [00:30:34] VIRGINIA: So where can we go to learn more about you? Jack JenkinsRemojohttps://www.linkedin.com/in/jackjenkinsremojo/ Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

[00:01:16] VIRGINIA:  So what inspired you to start This entrepreneurial journey? And how did all of that get going? [00:02:32] VIRGINIA: Have you had businesses that you started that failed? [00:03:27] VIRGINIA: So how do you get in front of your current customers or your ideal customers within any of the businesses that you guys have going now?[00:04:37] VIRGINIA: So what do you guys do to get in front of those people? Because they're more online, right? [00:07:16] VIRGINIA: We can stick to the coaching and consulting or online space if you want but who would be like an ideal avatar for you?[00:08:14] VIRGINIA: So do you see any problems that they typically tend to make?[00:10:59] VIRGINIA: What are some goals that you have goals you have for your next year?[00:11:26] VIRGINIA: How would that change your business?[00:11:41] VIRGINIA: Do you think there's a roadblock at all that's holding you back from achieving? [00:11:56] VIRGINIA: What is the best advice you have ever received?[00:12:17] VIRGINIA: So what's the best advice you've ever given?[00:14:00] VIRGINIA: Was there anything that we haven't touched on today or that I haven't asked you that you would like to share with us?Mike Harveymikeharvey.co/groupmikeharvey.co/fbsVirginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC