Episode NotesJoin Virginia Purnell as she interviews Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. With decades of experience in building and scaling agencies, they’ve dedicated themselves to helping others succeed in the digital marketing world.Key Takeaways:The difference between leads and prospects—and how to convert one into the other.Building recurring revenue to create financial freedom and stability.Why focus and consistency are critical for scaling your business.Overcoming shiny object syndrome to stay on track with growth goals.Practical steps for delegating tasks and removing yourself from day-to-day operations.Using simple formulas to boost leads, conversions, and revenue by 15% and double your business.Mike and AJ emphasize that business is a game you get to design—so why not create one you love?Key Questions(01:38) Thanks for being with us today. I was going to say, how did you guys get to where you are today? The brief backstory.(04:22) Do you have a particular niche that you guys work with now for your agency coach?(05:12) How do you get in front of those potential clients?(13:30) What are some of the online channels that you guys use for gaining prospects?(14:43) What are some big goals that you guys are looking to achieve over the next year or two?(18:45) Do you have any tips on how to stay focused and not have so much maybe shiny object syndrome, or let's implement all these things all at once?(24:06) When you guys are planning, do you guys follow a 90 day or 12 week for your project focus or new idea focus or whatever, or is there some other system?(28:51) How have you guys, let's say, bounced back from obstacles in your business and not let it drag you down or keep you down?(33:49) What's the best advice that you guys have ever received?(35:45) What about the best advice you've ever given?(41:29) Was it hard to, let's say, let go and remove yourself from those aspects of working in the business?(47:03) Is there anything that we haven't touched on yet that you would like to?(47:26). Where can we go to learn more about you and what you guys do?Mike Schmidt and AJ RiveraWebsite: AgencyCoach.com Resource: AgencyCoach.com/ConundrumYouTube Channel: https://www.youtube.com/@AgencyCoachFacebookFacebook Group for Agency Owners: https://www.facebook.com/groups/agencycoachMike Schmidt on Facebook: https://www.facebook.com/anchorwaveAJ Rivera on Facebook: https://www.facebook.com/ajriveraInstagramAgency Coach on Instagram: https://www.instagram.com/agency.coach/Mike Schmidt on Instagram: https://www.instagram.com/mrmikeschmidtAJ Rivera on Instagram: https://www.instagram.com/ant1832/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Episode NotesVirginia Purnell sits down with Adrian Smude, author of How to Buy Mobile Homes and an expert in mobile home investing. Adrian shares his transformation from hobby landlord to full-time investor after an eviction forced him to find creative solutions.In this episode, Adrian shares:His unconventional path into real estate investing.How mobile homes provide a profitable niche in affordable housing.Overcoming negative stigmas associated with mobile homes.Strategies for scaling a mobile home investing business.Tips for marketing yourself and networking effectively.The importance of mindset, meditation, and morning routines for entrepreneurs.How to take massive, imperfect action and learn from failures.Adrian’s story highlights the importance of adaptability, problem-solving, and leveraging unique opportunities in real estate. Learn more about Adrian’s work at lifestyle-rei.com or email him at adrian@lifestyle-rei.com.Key Questions(00:53) Thanks for being with us. All right, so this entrepreneurial journey, not everybody gets evicted, but how else are you here with us today?(05:52) When you first talk to people about real estate investing with mobile homes, do you feel like there's a lot of negative stigma about it?(07:18) You rent them out then?(12:12) Then your tenants just get tenant insurance and they're covered, right?(13:43) All right, who is your ideal avatar?(15:01) How do you get in front of those people?(16:00) What social media channels are working for you?(16:46) Do you have any tips on marketing ourselves at network meetings?(20:40) What are some of the goals that you're looking to achieve in the next year or two?(23:28) Right now, with those current goals, what is the number one roadblock that's in the way of you achieving those?(26:12) Do you have any tips Is there anything on mindset behind being an entrepreneur?(30:39) What's the best advice you have ever received?(32:18) What's the best advice you've ever given?(36:00) Is there anything that you'd like to talk about or share with us that we haven't touched on yet?(37:06)  Where can we go to learn more about you and what you do?Adrian Smudewww.Lifestyle-REI.comPersonal Facebook:  https://www.facebook.com/adrian.smudeLifestyle REI Facebook:  https://www.facebook.com/LifestyleREIInstagram:  https://www.instagram.com/lifestyle_rei/Linkedin:  https://www.linkedin.com/in/adriansmude/Twitter aka X https://twitter.com/LifestyleREIVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Episode NotesEpisode Title: Living Intentionally and Building Wealth with Patrick FranceyGuest Name: Patrick FranceyGuest Website: reinCanada.comPodcast: The Everyday Millionaire - TheEverydayMillionaire.caWhat We Covered:Patrick’s journey into real estate investing and entrepreneurship.Creating businesses that run without you through leadership and systems.How to approach real estate investing strategically using economic fundamentals.The power of intentional living and personal growth to fuel business success.Lessons learned from mistakes and turning them into stepping stones for growth.Key Takeaways:Invest with a plan—real estate success is about strategy, not luck.Build systems and teams to create businesses that work for you, not the other way around.Personal development and intentional living are the foundation for lasting success.Overcome fear of failure by focusing on results, not judgment.Success is about leadership—grow yourself to grow your business.Patrick Franceyhttps://theeverydaymillionaire.caFacebook: https://www.facebook.com/theeverydaymillionairehttps://www.facebook.com/tedm.podcasthttps://www.facebook.com/RealEstateInvestmentNetworkInstagram: https://www.instagram.com/tedm.podcast/https://www.instagram.com/pfrancey/ https://www.instagram.com/reincanada/X: https://twitter.com/pfrancey https://twitter.com/reincanadaVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Episode Notes:Guest Overview:John Bianchi: Founder of STR Search and “The Airbnb Data Guy.”Known for his 100% success rate in helping clients find cash-flowing Airbnb properties.Creator of six free courses and over 200 YouTube videos on Airbnb data analysis.Key Topics:The Power of Data: How John uses Airbnb data to identify high-performing properties.Common Mistakes: Why emotion-driven investments lead to failure and how to avoid them.The STR Tax Loophole: How short-term rentals can benefit high-income earners.Two Client Categories: Do-it-yourselfers versus those who prefer expert guidance.Scaling with Focus: Why consistency is key to building a sustainable business.Insights and Advice:Treat Airbnb investments like a business, not a vacation dream.Focus on the long-term potential of a property, not just immediate appeal.Build an all-star team to scale effectively.The importance of persistence: "The only way to lose is to quit."Resources:Visit STRSearch.com for free courses and data services.Follow John on social media: @theairbnbdataguy on Instagram, TikTok, and YouTube.Key Questions(00:43) Thanks for being with us today. How did you get to be where you are today?(03:12) Now, who exactly do you help? Because you had mentioned different types of investors. Who's your ideal now?(05:23) How are you getting in front of said people?(07:11) When you talk about data and looking at it, what does that entail? What numbers are you looking at?(09:29) You need an already existing in the sense that it's already been operational as an Airbnb rather than a brand new unit coming in then?.(10:19) What are some misconceptions that new people have when they first start to work with you?(15:25) What are some big goals that you are looking to achieve in the next year or two?(17:09) How would that focus affect your business?(18:17) How much does it differ between, let's say, North America versus Europe?(20:38) What's the best advice that you have ever received?(23:17) What's the best advice you've ever given.(26:32) Is there anything else that you would like to talk about that we haven't touched on?(27:42) Where can we go to find that?John BianchiStrSearch.com@theairbnbdataguy - Youtube and InstagramVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Episode Notes:Guest Overview:Stuart Morris: Neurodivergent entrepreneur, TEDx speaker, and CEO of the International College of Professional Celebrants.Author of 1 in 1,000,000 Life, a book about intentional living.Owner of High Trend House, a retreat center in Yorkshire.Career highlights include mentoring entrepreneurs, teaching at Henley Business School, and co-creating a billion-dollar startup.Key Topics:Embracing Change: How Stuart pivoted careers and businesses to create a fulfilling life.The Value of Celebrancy: Training celebrants to lead personalized ceremonies and foster connections.Living Intentionally: Designing a life and business that align with your values.Affordable Risk: The concept of starting small and testing ideas without risking everything.Empowering Teams: Why letting go and trusting your team can be transformative.Takeaways:Balance passion and practicality to build sustainable businesses.Celebrate failures as learning opportunities.Start with the customer, not the product.Build a business that works for you—not the other way around.Resources:Join Stuart’s intentional living community: https://oneinamillion.lifeKey Questions(02:21) Can you kind of give us the synopsis of how you ended up where you are today, and the kind of the journey along the way?(09:13) Do you have any tips on how to look for the, or be aware and open to the next opportunity without just having shiny object syndrome?(11:50) With your retreat, do people just come there and you facilitate things? Or is it like companies come and then they do their thing? All of.(14:52) On this two aspects, how do you get in front of people for the retreat side as well as people for your the celebrancy training aspect?(21:16) Have you been using LinkedIn or just cold outreach?(29:12) What do you think is the biggest roadblock from you reaching those various goals?(32:20) What's the best advice that you have ever received?(35:30) What's the best advice you have ever given?(37:01) Do you have any advice on de-risking entrepreneurship?(44:49) With everything that you have going on, how do you make sure that the appropriate things get the appropriate attention at the appropriate time?(49:41) Is there something that you would like to talk about that we haven't yet?Stuart Morrishttps://oneinamillion.lifehttps://hightrenhouse.comhttps://ticpc.orgVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co 

Episode NotesGuest Introduction: Ryan Chute, strategic marketer and partner at Wizard of Ads, with a mission to help service-based businesses thrive.Key Discussion Points:Ryan’s entrepreneurial journey: From furniture sales to international marketing.The science and art of branding: Why storytelling matters more than visuals.Working with home services businesses to build long-term brand equity.Effective ad strategies: Being media agnostic and leveraging channels strategically.Insights from the Wizard Academy and how they shape Ryan's approach to marketing.Takeaways:Branding is about relationships, not transactions.Simplify your communication for maximum impact.Investing in branding reduces long-term marketing costs while increasing profitability.Where to Find Ryan:Website: Wizard of Ads ServicesSocial Media: @wizardryanchute Key Questions (01:05) Do you want to share with us a little bit more of your journey with that?(03:59) You had mentioned home services businesses. Is there any, is there like a niche within that?(05:39) For your clients, what type of ads do you run? Do you run more Google Ads so that when people are searching for like that new water heater or how are you doing that?(08:10) Let's say I'm a new client and I'm coming to you. Are there some common mistakes or misunderstandings that tend to happen to the newcomers?(09:24) How do you guys get in front of new clients?(11:50) You said globally so you can have clients anywhere in the world?(12:14) What are a couple big goals that you have in the next year or two?(15:52) How would getting your books published, how would that affect the business?(18:31) What do you think is your number one roadblock in your reaching your goals?(20:46) Do you work with more than one plumber in the same area, or do you kind of limit that geographically?(22:12) What is the best advice that you have ever received?(24:54) Yeah. What's the best advice that you have ever given?(28:09) So where can we learn more about you and what you do? Ryan Chutewww.wizardofads.contractorswww.ryanchute.comTikTok: https://www.tiktok.com/@wizardryanchuteYouTube: https://www.youtube.com/@wizardryanchute/featuredInstagram: https://www.instagram.com/wizardryanchute/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Overview: Callum Laing, founder of the Veblen Director Program, Partner at Unity Group, and author of four bestselling books, discusses his entrepreneurial journey and expertise in connecting small businesses with capital markets.Key Topics:Importance of advisory boards and how they impact business growth.Strategies for securing board positions and the role of apprentice boards in public companies.Embracing collaboration over competition through progressive partnerships.Navigating global markets and building international teams.Insights into small business mergers, acquisitions, and taking companies public.Callum’s Advice: Build a network of trusted advisors, seek collaborative opportunities, and leverage global talent to scale effectively.Resources:Callum’s books: Progressive Partnerships, Boardroom Blueprint.Connect with Callum on LinkedIn for more insights and opportunities.Key Questions(02:06) How did you get to where you are today? Because we've heard all of it, but yeah, do you have any…(03:34) Who are your ideal clients to work with nowadays?(05:27) So how do you get in front of those people?(06:46) Do you have social media presence? Are you active on there?(08:52) But for being on a board, would it be so that I make money with being on the board, or is it more just to help this business progress and drive forward?(15:16) How would it change your business having those thousand people be able to go and sit on the boards?(17:08) What do you feel is your number one roadblock from reaching that goal?(18:00) Can we talk about embracing the collaboration over competition and the benefits of your strategic partnerships?(20:10) What about navigating the international markets for a global business expansion?(22:26) What is the best advice that you have ever received?(24:29) What would you say is the best advice you've ever given?(25:48) Is there something that you wanted to touch on that we haven't talked about yet?(27:19) Where can we go to learn more about and what you do?Callum Lainghttps://www.linkedin.com/in/callumlainghttps://www.callumlaing.comVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel’s journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel’s approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto’s framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel shares effective strategies for implementing time tracking without frustrating team members.Big Goals: Parakeeto’s vision of transitioning from consulting to software products to make profitability tools accessible for smaller agencies.Advice on Success: Marcel’s belief in embracing discomfort and doing hard things for lasting growth and fulfillment.Key Questions(01:26) Tell us how you are where you are today, how you got where you are today.(02:13) Who is your ideal avatar.(03:04) Are there certain niches that you work within?(04:03) How do you get in front of your potential clients?(05:23) Do you still keep up with that strategy now?(05:52) What social media do you use?(07:16) What are some big goals that you guys have in the next year or two?(08:32) How would that affect your business?(09:41) What do you feel is the number one roadblock that's stopping you guys from reaching that goal?(10:53) In the introduction, we had talked about how you help people read those crazy numbers and to be able to interpret it easily. How do you help with that?(13:03) Is that the same framework that you use for helping with future planning and project estimations and stuff?(15:17) You had touched on it a bit, but do you have any advice or whatever on how to figure out if I should bill for my time or the value or something else?(18:59) And that framework or that pricing quadrant, that's different than your four-step agency flywheel system, correct?(21:26) Let's jump over to staff and time tracking and how to do it the right way that doesn't tick them off, and then maybe something more useful than time sheets. What do you got?(26:53) What's the best advice advice that you have ever received?(29:29) What's the best advice you've ever given?(30:00) We've touched on a bunch of things, but is there anything else that you wanted to touch on or circle back on?(31:11) Where can we learn more about you and what you do?(31:40) And what's your podcast name?Marcel Petitpashttps://parakeeto.comhttps://agencyprofitpodcast.simplecast.com/https://parakeeto.com/blog/the-agency-profitability-flywheel-marcel-petipas-episode-40/https://www.linkedin.com/in/marcelpetitpas/https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/https://parakeeto.com/toolkit/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Introduction: Mark Lumpkin, founder of STR Cribs and avid traveler with a focus on transforming Airbnbs into premier guest destinations.Journey into STRs: Mark shares how his travels and dislike for traditional hotels inspired him to enter the short-term rental industry.Unique Experiences: STR Cribs focuses on high-end, resort-style properties that offer unique stays, setting themselves apart in an increasingly competitive market.Organic Marketing Strategy: Mark’s team avoids traditional advertising and uses organic growth methods, including partnerships, educational content, and social media engagement.Ideal Clients: STR Cribs works with clients interested in distinctive properties, focusing on high-ROI projects.Challenges & Goals: Mark discusses their goals for expanding STR Cribs’ unique project offerings and maintaining quality through company growth.Hospitality Wisdom: Mark shares advice on client engagement, handling guest needs, and creating a true work-life integration.Key Questions(01:05) All right, so you travel a lot. You don't like hotels. How did you get to where you are today with this whole entrepreneurial journey?(02:13) I'm sure you've been at this for a few years. And Airbnbs are more, would you say they're more popular now than what they were when you first got started, correct?(04:07) Does it work really well, too, for even remote locations in a pretty sweet house?(04:47) Do you teach them the marketing aspect for it, too?(05:31) All right, let's back up a little bit. So who is your ideal client?(06:02) How would you get in front of those people?(08:10) What social media channels are you on?(09:42) Let's say I'm a new Client, I'm coming into your world. I've signed up. Is there some common mistakes, misconceptions that newcomers like me tend to have when we start with you?(12:08) What are some big goals that you guys have or that you have in the next year or two?(13:24) When you say portfolio, is that, let's say, you guys personally, your company personally, or you collectively through those that you teach the process with as well?(13:48) What do you feel is the number one roadblock that stops you from reaching those goals?(14:22) With the people, like with your coaching side, let's say, your teaching side, you have people that teach those classes, right?(15:23) Do you guys have any plans on expanding outside of the US, or is it there Is that just another barrel of worms?(16:03) Are you everywhere in the States, or is it just those certain areas?(16:38) What is the best advice that you have ever received?(17:36) What's the best advice you've ever given?(19:06) You talked about LinkedIn and organic reach, right? Do you reach out to people then and start conversations and stuff like that?(21:24) I just got this property and I'm going to come to you. Is there a certain criteria that I need to meet in order to be a good fit for working with you? Or does my property need to have certain criteria to work with you?(24:48) You travel around a lot for your job, for work, but you also have a family. So how do you make that work? (26:41) Have you been able to find or do you find it hard to have the work-life balance aspect?(30:40) Where can we go to learn more about you and what you do?Mark Lumpkinwww.strcribs.comhttps://www.linkedin.com/in/mark-lumpkin-84b173142/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.c

Episode Notes:Guest: Jarod Spiewak, Founder of CometfuelKey Topics Covered:Jarod’s entrepreneurial journey from freelancing to launching Cometfuel.How Cometfuel helps SaaS and service-based businesses scale by tracking ad performance."Clicks to Cash": Turning clicks into revenue through precision ad strategies.Addressing sales vs. marketing misalignment by focusing on lead quality.The value of trying bold strategies and throwing money at bottlenecks to accelerate growth.Optimizing operations to maintain high efficiency as teams and clients grow.Connect with Jarod:Website: cometfuel.comEmail: jarod@cometfuel.comKey Questions(01:18) We got a glimpse into how you got to where you were today. Is there anything that you want to add to that journey?(04:09) What do you do? Do you do anything differently to know what your ROI is on the ad spend?(08:23) Let's say I was a client. Is there a certain type of ad on a certain platform that you would run for me, or would you run on different multiple platforms?(13:11) Who do you generally work with? Because you had mentioned accountants and stuff, but who do you generally work with? What's your niche?(13:40) How do you get in front of those businesses?(15:15) A lot of your ideal market, it would appear, would be on LinkedIn. Do you do much on there?(16:35) What are some of your big goals in the next year or two?(19:34) How would that affect your business?(22:36) You have this thing that you've trademarked Clicks to Cash. Do you want to talk about scaring competitors by 15-timesing the ROI?(26:28) What is the best advice that you have ever received?(29:04) Did you notice that, in essence, throwing the money at it, you've got money back?(30:35) Is there anything that we haven't touched on yet that you would like to?(33:37) Where can we go to find out more about you and what you do?Jarod Spiewakhttps://cometfuel.com/https://www.facebook.com/jarod.spiewak/https://www.linkedin.com/in/jarodspiewak/https://www.youtube.com/@JarodSpiewakhttps://twitter.com/JarodSpiewakVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co