Episode Notes:Guest Overview:Stuart Morris: Neurodivergent entrepreneur, TEDx speaker, and CEO of the International College of Professional Celebrants.Author of 1 in 1,000,000 Life, a book about intentional living.Owner of High Trend House, a retreat center in Yorkshire.Career highlights include mentoring entrepreneurs, teaching at Henley Business School, and co-creating a billion-dollar startup.Key Topics:Embracing Change: How Stuart pivoted careers and businesses to create a fulfilling life.The Value of Celebrancy: Training celebrants to lead personalized ceremonies and foster connections.Living Intentionally: Designing a life and business that align with your values.Affordable Risk: The concept of starting small and testing ideas without risking everything.Empowering Teams: Why letting go and trusting your team can be transformative.Takeaways:Balance passion and practicality to build sustainable businesses.Celebrate failures as learning opportunities.Start with the customer, not the product.Build a business that works for you—not the other way around.Resources:Join Stuart’s intentional living community: https://oneinamillion.lifeKey Questions(02:21) Can you kind of give us the synopsis of how you ended up where you are today, and the kind of the journey along the way?(09:13) Do you have any tips on how to look for the, or be aware and open to the next opportunity without just having shiny object syndrome?(11:50) With your retreat, do people just come there and you facilitate things? Or is it like companies come and then they do their thing? All of.(14:52) On this two aspects, how do you get in front of people for the retreat side as well as people for your the celebrancy training aspect?(21:16) Have you been using LinkedIn or just cold outreach?(29:12) What do you think is the biggest roadblock from you reaching those various goals?(32:20) What's the best advice that you have ever received?(35:30) What's the best advice you have ever given?(37:01) Do you have any advice on de-risking entrepreneurship?(44:49) With everything that you have going on, how do you make sure that the appropriate things get the appropriate attention at the appropriate time?(49:41) Is there something that you would like to talk about that we haven't yet?Stuart Morrishttps://oneinamillion.lifehttps://hightrenhouse.comhttps://ticpc.orgVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co 

Episode NotesGuest Introduction: Ryan Chute, strategic marketer and partner at Wizard of Ads, with a mission to help service-based businesses thrive.Key Discussion Points:Ryan’s entrepreneurial journey: From furniture sales to international marketing.The science and art of branding: Why storytelling matters more than visuals.Working with home services businesses to build long-term brand equity.Effective ad strategies: Being media agnostic and leveraging channels strategically.Insights from the Wizard Academy and how they shape Ryan's approach to marketing.Takeaways:Branding is about relationships, not transactions.Simplify your communication for maximum impact.Investing in branding reduces long-term marketing costs while increasing profitability.Where to Find Ryan:Website: Wizard of Ads ServicesSocial Media: @wizardryanchute Key Questions (01:05) Do you want to share with us a little bit more of your journey with that?(03:59) You had mentioned home services businesses. Is there any, is there like a niche within that?(05:39) For your clients, what type of ads do you run? Do you run more Google Ads so that when people are searching for like that new water heater or how are you doing that?(08:10) Let's say I'm a new client and I'm coming to you. Are there some common mistakes or misunderstandings that tend to happen to the newcomers?(09:24) How do you guys get in front of new clients?(11:50) You said globally so you can have clients anywhere in the world?(12:14) What are a couple big goals that you have in the next year or two?(15:52) How would getting your books published, how would that affect the business?(18:31) What do you think is your number one roadblock in your reaching your goals?(20:46) Do you work with more than one plumber in the same area, or do you kind of limit that geographically?(22:12) What is the best advice that you have ever received?(24:54) Yeah. What's the best advice that you have ever given?(28:09) So where can we learn more about you and what you do? Ryan Chutewww.wizardofads.contractorswww.ryanchute.comTikTok: https://www.tiktok.com/@wizardryanchuteYouTube: https://www.youtube.com/@wizardryanchute/featuredInstagram: https://www.instagram.com/wizardryanchute/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Overview: Callum Laing, founder of the Veblen Director Program, Partner at Unity Group, and author of four bestselling books, discusses his entrepreneurial journey and expertise in connecting small businesses with capital markets.Key Topics:Importance of advisory boards and how they impact business growth.Strategies for securing board positions and the role of apprentice boards in public companies.Embracing collaboration over competition through progressive partnerships.Navigating global markets and building international teams.Insights into small business mergers, acquisitions, and taking companies public.Callum’s Advice: Build a network of trusted advisors, seek collaborative opportunities, and leverage global talent to scale effectively.Resources:Callum’s books: Progressive Partnerships, Boardroom Blueprint.Connect with Callum on LinkedIn for more insights and opportunities.Key Questions(02:06) How did you get to where you are today? Because we've heard all of it, but yeah, do you have any…(03:34) Who are your ideal clients to work with nowadays?(05:27) So how do you get in front of those people?(06:46) Do you have social media presence? Are you active on there?(08:52) But for being on a board, would it be so that I make money with being on the board, or is it more just to help this business progress and drive forward?(15:16) How would it change your business having those thousand people be able to go and sit on the boards?(17:08) What do you feel is your number one roadblock from reaching that goal?(18:00) Can we talk about embracing the collaboration over competition and the benefits of your strategic partnerships?(20:10) What about navigating the international markets for a global business expansion?(22:26) What is the best advice that you have ever received?(24:29) What would you say is the best advice you've ever given?(25:48) Is there something that you wanted to touch on that we haven't talked about yet?(27:19) Where can we go to learn more about and what you do?Callum Lainghttps://www.linkedin.com/in/callumlainghttps://www.callumlaing.comVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel’s journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel’s approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto’s framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel shares effective strategies for implementing time tracking without frustrating team members.Big Goals: Parakeeto’s vision of transitioning from consulting to software products to make profitability tools accessible for smaller agencies.Advice on Success: Marcel’s belief in embracing discomfort and doing hard things for lasting growth and fulfillment.Key Questions(01:26) Tell us how you are where you are today, how you got where you are today.(02:13) Who is your ideal avatar.(03:04) Are there certain niches that you work within?(04:03) How do you get in front of your potential clients?(05:23) Do you still keep up with that strategy now?(05:52) What social media do you use?(07:16) What are some big goals that you guys have in the next year or two?(08:32) How would that affect your business?(09:41) What do you feel is the number one roadblock that's stopping you guys from reaching that goal?(10:53) In the introduction, we had talked about how you help people read those crazy numbers and to be able to interpret it easily. How do you help with that?(13:03) Is that the same framework that you use for helping with future planning and project estimations and stuff?(15:17) You had touched on it a bit, but do you have any advice or whatever on how to figure out if I should bill for my time or the value or something else?(18:59) And that framework or that pricing quadrant, that's different than your four-step agency flywheel system, correct?(21:26) Let's jump over to staff and time tracking and how to do it the right way that doesn't tick them off, and then maybe something more useful than time sheets. What do you got?(26:53) What's the best advice advice that you have ever received?(29:29) What's the best advice you've ever given?(30:00) We've touched on a bunch of things, but is there anything else that you wanted to touch on or circle back on?(31:11) Where can we learn more about you and what you do?(31:40) And what's your podcast name?Marcel Petitpashttps://parakeeto.comhttps://agencyprofitpodcast.simplecast.com/https://parakeeto.com/blog/the-agency-profitability-flywheel-marcel-petipas-episode-40/https://www.linkedin.com/in/marcelpetitpas/https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/https://parakeeto.com/toolkit/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest Introduction: Mark Lumpkin, founder of STR Cribs and avid traveler with a focus on transforming Airbnbs into premier guest destinations.Journey into STRs: Mark shares how his travels and dislike for traditional hotels inspired him to enter the short-term rental industry.Unique Experiences: STR Cribs focuses on high-end, resort-style properties that offer unique stays, setting themselves apart in an increasingly competitive market.Organic Marketing Strategy: Mark’s team avoids traditional advertising and uses organic growth methods, including partnerships, educational content, and social media engagement.Ideal Clients: STR Cribs works with clients interested in distinctive properties, focusing on high-ROI projects.Challenges & Goals: Mark discusses their goals for expanding STR Cribs’ unique project offerings and maintaining quality through company growth.Hospitality Wisdom: Mark shares advice on client engagement, handling guest needs, and creating a true work-life integration.Key Questions(01:05) All right, so you travel a lot. You don't like hotels. How did you get to where you are today with this whole entrepreneurial journey?(02:13) I'm sure you've been at this for a few years. And Airbnbs are more, would you say they're more popular now than what they were when you first got started, correct?(04:07) Does it work really well, too, for even remote locations in a pretty sweet house?(04:47) Do you teach them the marketing aspect for it, too?(05:31) All right, let's back up a little bit. So who is your ideal client?(06:02) How would you get in front of those people?(08:10) What social media channels are you on?(09:42) Let's say I'm a new Client, I'm coming into your world. I've signed up. Is there some common mistakes, misconceptions that newcomers like me tend to have when we start with you?(12:08) What are some big goals that you guys have or that you have in the next year or two?(13:24) When you say portfolio, is that, let's say, you guys personally, your company personally, or you collectively through those that you teach the process with as well?(13:48) What do you feel is the number one roadblock that stops you from reaching those goals?(14:22) With the people, like with your coaching side, let's say, your teaching side, you have people that teach those classes, right?(15:23) Do you guys have any plans on expanding outside of the US, or is it there Is that just another barrel of worms?(16:03) Are you everywhere in the States, or is it just those certain areas?(16:38) What is the best advice that you have ever received?(17:36) What's the best advice you've ever given?(19:06) You talked about LinkedIn and organic reach, right? Do you reach out to people then and start conversations and stuff like that?(21:24) I just got this property and I'm going to come to you. Is there a certain criteria that I need to meet in order to be a good fit for working with you? Or does my property need to have certain criteria to work with you?(24:48) You travel around a lot for your job, for work, but you also have a family. So how do you make that work? (26:41) Have you been able to find or do you find it hard to have the work-life balance aspect?(30:40) Where can we go to learn more about you and what you do?Mark Lumpkinwww.strcribs.comhttps://www.linkedin.com/in/mark-lumpkin-84b173142/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.c

Episode Notes:Guest: Jarod Spiewak, Founder of CometfuelKey Topics Covered:Jarod’s entrepreneurial journey from freelancing to launching Cometfuel.How Cometfuel helps SaaS and service-based businesses scale by tracking ad performance."Clicks to Cash": Turning clicks into revenue through precision ad strategies.Addressing sales vs. marketing misalignment by focusing on lead quality.The value of trying bold strategies and throwing money at bottlenecks to accelerate growth.Optimizing operations to maintain high efficiency as teams and clients grow.Connect with Jarod:Website: cometfuel.comEmail: jarod@cometfuel.comKey Questions(01:18) We got a glimpse into how you got to where you were today. Is there anything that you want to add to that journey?(04:09) What do you do? Do you do anything differently to know what your ROI is on the ad spend?(08:23) Let's say I was a client. Is there a certain type of ad on a certain platform that you would run for me, or would you run on different multiple platforms?(13:11) Who do you generally work with? Because you had mentioned accountants and stuff, but who do you generally work with? What's your niche?(13:40) How do you get in front of those businesses?(15:15) A lot of your ideal market, it would appear, would be on LinkedIn. Do you do much on there?(16:35) What are some of your big goals in the next year or two?(19:34) How would that affect your business?(22:36) You have this thing that you've trademarked Clicks to Cash. Do you want to talk about scaring competitors by 15-timesing the ROI?(26:28) What is the best advice that you have ever received?(29:04) Did you notice that, in essence, throwing the money at it, you've got money back?(30:35) Is there anything that we haven't touched on yet that you would like to?(33:37) Where can we go to find out more about you and what you do?Jarod Spiewakhttps://cometfuel.com/https://www.facebook.com/jarod.spiewak/https://www.linkedin.com/in/jarodspiewak/https://www.youtube.com/@JarodSpiewakhttps://twitter.com/JarodSpiewakVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest: Austin LaRoche, CEO of ATAK InteractiveTopics Discussed:Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.The M2S (Marketing to Sales) Framework and its role in revenue growth.The importance of RevOps in aligning sales, marketing, and customer success teams.Challenges and lessons in pursuing acquisitions and exponential growth.The significance of embracing failure, accountability, and building a strong company culture.Connect with Austin:Website: atakinteractive.comLinkedIn: Austin LaRochePodcast: Scaling Through StructureKey Questions(00:55) Can you share your journey me about how you got to where you are?(03:05) So today, who would you say is your ideal client?(04:01) No specific niche or anything that you work with?(04:57) Is there a common mistake or a misconception that new clients have when you take them on?(05:53) What are some big goals that you guys have in the next year or two?(06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere?(07:40) How would acquiring other businesses, how would that affect your business?(08:30) What do you feel is your number one roadblock from stopping you from getting there?(09:45) Your team, are they local to you, or do you have team members globally?(10:33) What is working for you guys right now to attract new business?(11:39) Do you use any other social media channels as well?(14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that?(16:19) What's the best advice that you have ever received?(17:59) What's the best advice advice that you have ever given?(21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that?(23:07) Is there anything that you wanted to touch on that we haven't talked about yet?(24:42) Where can we go to find out more about you and what you do?(25:10) What is your podcast called?Austin LaRochewww.atakinteractive.comhttps://www.linkedin.com/in/austinlaroche/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting

Episode NotesGuest: Darius LahoutifardBackground: Former robotics engineer and executive at Oracle and PTC; founded multiple startups, with two successful exits.Expertise: Best known for his role in developing the MEDDIC sales methodology and leadership training for top companies like AWS and Google.Key Topics:Always Be Qualifying: A strategy for continuous sales qualification to maximize efficiency.The MEDDIC Academy: Darius’s venture focuses on expanding content rather than growing employee numbers.Leadership Training: Filling gaps in practical leadership education, focusing on actionable strategies over theory.Success Tip: Align passion with purpose and prioritize what brings personal fulfillment.Challenges: Staying focused amidst modern distractions and maintaining meaningful client connections.Darius’s Advice: “Never do anything just for money—monetize what you love, but only if others find it valuable.”Links & Resources:Website: meddic.academyLinkedIn: Darius LahoutifardKey Questions:(01:24) Just off the bat, what six languages do you know or do you teach in?(02:05) How did you get on this entrepreneurial journey and end up where you are today?(04:38) Who are your ideal people that you like to work with?(06:25) Is there a misconception or a mistake that you find a lot of your new clients have when they go to start working with you?(10:36) How do you get in front of those clients, those ideal clients?(11:14) Do you use any other social media or just Google?(11:38) What are a couple of big goals that you have in the next year or two?(16:39) What do you think is your number one roadblock from achieving that goal?(17:44) What is the best advice that you have ever received?(19:53) What's the best advice that you have ever given?(27:24) Is there anything that we haven't touched on yet that you would like to talk about?Darius LahoutifardMe: https://meddic.academy/darius-lahoutifard-2/My company: https://meddic.academy/My book: https://meddic.academy/always-be-qualifying-meddic-meddpicc-book/Linkedin: https://www.linkedin.com/in/meddic/X : @dalahoutVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Notes:Guest: Karl Becker, Founder of Improving Sales Performance, author of Set Up To Win and Iceberg Selling.Topic: How to enhance sales performance through structured processes, systems, and leadership.Karl shares how his early entrepreneurial ventures shaped his understanding of sales.Discusses the transition from running a digital agency to creating a sales consultancy.Insights on the importance of building strong foundations in sales organizations.Addressing the myth that more leads are the key to sales success – it's about building relationships.How to get out of your own way as a leader and empower your sales team.Karl's vision for creating a certification program for fractional VPs of Sales to scale his methodologies.Key takeaways:Building a high-performing sales team requires more than just hiring great salespeople – it requires a clear system and strong leadership.Business owners need to learn how to empower their team and let go of trying to do everything themselves.Iceberg Selling offers a new approach to sales by focusing on understanding the underlying issues of prospects to offer better solutions.Connect with Karl Becker:Website: improvingsalesperformance.comLinkedIn: Karl BeckerBook: Iceberg SellingKey Questions(00:57) Have you always been into sales and been loving sales?How did you end up from being that persuasive salesperson in college to deciding to open up your sales consultancy?(05:30) You do help them put the systems in place then, too, yes?(06:12) You mentioned that you like working with small to medium-sized businesses. Do you have a specific target that you like working with?(08:40) Is there this common trend that you tend to find with those business owners when you first start to work with them? (11:10) Do you find that they actually have systems in place to take on more people like that?(15:22) How do you get in front of your ideal clients?(18:06) What are a couple of big goals that you have in the next year or two?(21:08) How would that affect your business?(23:21) Do you have all of your procedures in place? All your documentation?(24:54) Yeah, for sure. What's the best advice that you have ever received?(27:53) What's the best advice that you have ever given people?(29:40) I think even making space for that on a regular basis would be a good idea, too, right?(30:33) The head trash, the sales trash talk that goes on, do you have any tips about getting out of our own way?(33:36) What do you have to share about sales leadership?(35:43) How do you figure out what each of those people's strengths and dislikes and stuff are?(38:10) Is there anything that you wanted to touch on that we haven't yet?(39:29) Where can we go again to learn about you and what you're doing? Karl Beckerhttps://www.improvingsalesperformance.com/https://www.icebergselling.com/https://www.linkedin.com/in/karlbeckeriii/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode NotesGuest: Sondre Rasch, co-founder of SafetyWingKey Topics:Sondre's journey from politics to entrepreneurshipThe inspiration behind SafetyWing and its missionOvercoming challenges in building a remote-first companyFundraising experiences and insights from Y CombinatorCreating a global social safety net for digital nomads and remote workersStrategies for organic growth and scaling a startupThoughts on the future of remote work and international benefitsLearn More: Visit SafetyWing and Plumia for more information on their initiativesKey Questions(01:19) Can you tell us a little bit about your journey and how you ended up to where you are today? (04:59) When you say you serve with SafetyWing, who's your ideal client?(07:15) How do you get in front of your ideal clients?(11:53) Do you do any posting on social media? Even though you don't run ads or anything, are you guys getting that?(13:02) What are some big goals that you guys have in the next year or two?(19:00) So what do you feel is your number one roadblock that is stopping you from reaching your goals?(21:09) So what's the best advice that you have ever received?(23:18) What's the best advice you've ever given?(31:34) With working remotely, what are your thoughts with the financial benefits or just benefits in general? Because you're being pushed back on that, too, right? But what are your thoughts with just... What are your thoughts on that?(34:29)  Is there anything that we haven't touched on yet that you would like to talk about?(34:51) Your number one roadblock to reaching your goals?(35:49) So where can we learn more about you, what you do, what Safety Wing is?Sondre Raschhttps://safetywing.com/https://www.linkedin.com/in/srasch/https://www.instagram.com/safetywing/https://www.facebook.com/safetywing/https://www.linkedin.com/company/safetywing/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co