

Wings of Inspired Business
Melinda Wittstock
Women entrepreneurs are changing the game of business, stepping into our authentic feminine power and growing consciousness to start and scale great companies. Listen to Wings to learn from women who've "been there, built that" with 7, 8 and 9-figure businesses, even billion dollar Unicorns. You'll learn how to manifest the mindset, mojo and money to create, grow and scale a business aligned with what makes your heart sing. Wings is hosted by Melinda Wittstock, a 4-time serial entrepreneur, tech visionary and award-winning journalist. Melinda focuses where personal and business growth meet, her insightful interviews with inspiring female founders and businesswomen providing actionable tips to help listeners to real and tangible results. These innovators, influencers, and investors all share their success secrets, epiphanies, and practical advice on how to get the confidence, connections and capital so you too manifest the success of your dreams in life and in business.
Episodes
Mentioned books

Dec 31, 2024 • 45min
Reignite Your Entrepreneurial Passion: Entrepreneur Julie Perkins on Growth, Alignment, and Empowerment
Julie Perkins is the founder of Wyseminds, a coaching and mentoring business to help female founders get to the next level. Previously, Julie was the founder of Specsavers, an optical and hearing retail brand. With a passion for decluttering the minds of female entrepreneurs, Julie helps translate her 20+ years in business and researched theories into a language that helps you see the path to growth, all while ensuring it’s an exciting adventure. In the New Year, Julie is launching a money program for women Your Relationship with Success and Money. 🔑Key Takeaways🔑 👭🛑Why Women Entrepreneurs Get Stuck: Learn how to avoid the trap of perfectionism and control, so you can do less to achieve more and free yourself from the ongoing burden of trying to “do it all” 🚀 👥 How to Build An Empowered Team: Learn the secrets of inspired leadership, and learn how to foster a collaborative and trust-based environment for your team to prosper ensures long-term growth. ❤️ 🧠 Why Every Founder Needs Mentors: Entrepreneurship is all about constant challenge and growth, and we all need external mentors and coaches as we navigate and master different stages of business growth so you can unlock your business potential and reignite your passion. ✨🔥Know Your Purpose: Discover why aligning your business with your core purpose, vision, and values is critical for sustainable growth, and how to refine organizational structures and decision-making processes around these elements can drive lasting success. 🌍💡 Dream Big: Too many women create small businesses. Learn how to cast a big vision to inspire your team and enable them to drive the vision forward. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings910 More about Julie at Wyseminds Get a free trial

Dec 24, 2024 • 49min
Women’s Ancestral Wisdom: Fablerune Co-Founders Jeriel Sydney and Bobbie Cunningham on Empowering Women with Holistic Wellness
Jeriel Sydney and Bobbie Cunningham are the co-founders of holistic beauty brand FABLERUNE with a mission to educate and support women through their own self-care journeys and ancestral wisdom. With a degree in women's studies and trained in aromatherapy, ayrvedic massage, and community activism, Jeriel joined forces with Bobbie, a licensed cosmetologist and trained esthetician, with a background in sustainable and renewable manufacturing and production workflow, to grow FABLERUNE into a growing luxury brand of skincare, haircare and other wellness products available direct to consumer and through 15 boutique hotels. They are also co-authors of The Fable Book of Runes. 🔑Key Takeaways🔑 🌿🛁 Holistic Beauty: Why a safe and shame-free environment is vital for women to explore and address their skincare and beauty needs, custom crafted to hormonal changes through life, and how to build a "no shame" philosophy about women’s wellness choices. ✨ 🌱 Values-Driven Partnerships: How Fablerune partners with environmentally conscious and value-aligned boutique stores and hotels to uphold their brand ethos, prioritizing conscious and sustainable practices for intentional growth that helps people and the planet. 💪👭 Empowerment Through Community: Why it’s vital for women to support women, whether it’s how you build supportive communities with and for your customers or through buying from, promoting, mentoring, or investing in each other's businesses to foster a community of support and collaboration for sustained growth and empowerment. 🌍🌙 The Power of Ancient Runes: How to harness the ancient wisdom of women, with a rune guide created by Fablerune that offers comfort and insight in turbulent times. 💖 🚀 Supporting and Giving Back: How to create a charity-first business model with a robust give-back program, that builds community support, customer loyalty, and sustainable profits. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings909 More about Jeriel and Bobbie at Fablerune

Dec 17, 2024 • 41min
Financial Empowerment: Entrepreneur Jenna Biancavilla on Building Sustainable, Savvy Businesses
Jenna Biancavilla is a trailblazing entrepreneur on a mission to empower people to take charge of their financial future. In 2016 Jenna launched her company, Pearl Capital Management, a fiduciary financial planning firm advising on over $180 Million in assets under management. Alongside her sister, she co-founded Svvy, a disruptive technology company aiming to revolutionize the financial services industry by empowering women investors and providing them with vetted advisor connections they can trust. Jenna is also deeply committed to giving back to her community. She volunteers with several charities, including mentoring foster children through Court Appointed Special Advocates and is a foster mom to a rotating cast of shelter dogs. 🔑Key Takeaways🔑 👥 🔥Hire Fast: Learn why it’s never too early to invest in team members to help you grow your business so it can run without you. 💪❤️Empower Your Team: Beyond the power of effective delegation, learn why it’s important to be a great coach and mentor to your team. ⏱️🌙Guard Your Time: Learn the time management secrets that enable Jenna to run several businesses, volunteer and have a fulfilling, enjoyable life. 📈 🚀Bootstrapping to Success: How women-led companies can thrive even without outside investment, and how to create optimistic yet realistic financial projections to attract investors while emphasizing sustainability. 💼 💡 Financial Navigation and Resources: How Pearl Capital Management acts as a "financial quarterback," ensuring coordinated and comprehensive financial plans, plus how the fintech firm BeSvvy.com is connecting business owners to trusted local advisors through a smart matchmaking service. 👩🔬 💰 Funding Women Entrepreneurs: Why more women must start investing in each other’s startups to change the game of venture capital, how women founders outperform exclusively male teams, and how to present your opportunity to investors. 🐾 🤟 Balancing Act: How to manage multiple roles with passion and purpose. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings908 🔗 Connect with Jenna at Pearl Capital Management and Svvy

Dec 10, 2024 • 32min
Gamified Marketing: Entrepreneur Ashley Stanford on How to Transform Customers into Influencers
Ashley Stanford is the CEO and Founder of Ice Cream Social, a gamification platform that converts customers into a influencers. She’s a digital marketing consultant with more than 15 years of experience specializing in building strategic marketing plans, mapping strategy execution, and tactics that optimize conversions and referrals. She is also the EVP of Client Strategy at TicketSocket, where she originally “intrapreneured” Ice Cream Social. 🔑Key Takeaways🔑 🎮❤️ Reward Your Customers: How incorporating gamification tactics and innovative referral systems boosts customer engagement and referrals by transforming customers into brand influencers through incentives. 💡 📣 Influencer Marketing Mistakes: Learn how some efforts to turn customers into influential endorsement machines can backfire, and how get the best results. 💸 📈 Cost-Efficient Marketing Alternatives: Learn how Ice Cream Social offers cost-effective alternatives to traditional advertising by leveraging word-of-mouth and reducing customer acquisition costs. 📊 📱Navigating Data and Measurement: Marketing without measurement is like sailing without a compass. Learn strategies for tracking influencer marketing success, and best practices for using promo codes, unique URLs, and affiliate links to gauge impact. 🎯 🚀 Tackling Marketing Challenges: How to overcome marketing overwhelm, understand your target market and integrate smart, cost-effective marketing strategies. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings907 More about Ashley at Ice Cream Social

Dec 3, 2024 • 41min
Manifestation and Mindset: Entrepreneur Alicia Berberich on the Transformative Power of Supportive Networks for Female Entrepreneurs
Alicia Berberich is a visionary leader who’s made it her mission to connect women to each other in inclusive, collaborative and supportive networks to help them grow their businesses. She began the Women in Business Roundtable in 1992 in San Francisco, which became the largest networking group through the San Francisco Chamber of Commerce. She went on to found the Women's Marketing Luncheon series to create a smaller environment and now Alicia coaches women entrepreneurs to achieve their goals by harnessing the power of manifesting and overcoming their negative self-talk. 🔑Key Takeaways🔑 🚀 📈 Manifesting Business Success: Learn the DESIGNED framework for actionable steps to manifest goals—from clarifying desires and aligned energy to inspired action gratitude, and beyond. 💼 🔥Support and Mentorship: Why women must support one another in business for all of us to succeed, and why collaborative and inclusive networks foster the connections and capital we all need to grow successful businesses. 👩🔬 🤟 Harnessing Wisdom and Energy: Learn why women in their 50s and 60s bring a unique blend of experience, confidence, and renewed energy, often finding their entrepreneurial stride as they navigate life changes like children leaving home and post-menopause vitality. 🧠 💡 Mindset Mastery: How to overcome inner saboteurs and negative self-talk and foster a positive mindset, and why using "loving kindness" and positive self-dialogue can help overcome imposter syndrome or anything holding you back from your dreams. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings906 More about Alicia at Alicia Berberich Download Podopolo from either app store to create and share your favorite clips of this episode on any social media or messaging platform, follow Wings there and keep the conversation going on Podopolo app in episode comments.

Nov 26, 2024 • 52min
Unlocking Team Potential: Entrepreneur Maria Maldonado Smith on Shared Vision, Goal Setting and Trust Building
Maria Maldonado Smith is the founder and Chief Empowerment Officer of MMS Consulting and creator of the Executive Vision Imagery program. After 18 years of award-winning success in the corporate space, working as a sales leader for Fortune 500 companies across three different industries, Maria brings her unparalleled combination of experience to her proprietary process and interactive trainings, helping companies understand the science and benefits of goal setting for their employees. 🔑Key Takeaways🔑 🌍✨Align on Vision and Values: Learn why uniting a team around shared vision and values and a roadmap for how those are operationalized leads to a happy workplace culture with increased productivity and productivity. ⚖️📈Balance in Management: How to avoid toxic micromanagement without confusing employees with too much autonomy, and strike the balance between the trust and independence team members need, with clear expectations and onboarding processes to set them up for success. 💡 🌱Understanding Employee Goals: Why it’s vital to engage with team members on a personal level. Ask: "What do you want? Who do you want to become? What do you want to create?" This understanding helps in aligning individual aspirations with company objectives and enhancing overall team engagement. ⚡ 🚀 Challenges in Growing Companies: Rapid growth can be overwhelming for founders. Learn how to set yourself up for success by having proper systems and practices in place to maintain quality as you scale. 🤝 👥 Hiring to Trust: How to patiently build recruitment and hiring processes that help you align your new hires around shared values and expectations so you can feel safe empowering your team. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings905 More about Maria at MMS Consulting Firm Listen to Maria’s podcast Creating the Vision

4 snips
Nov 19, 2024 • 51min
PR Secrets: Co-Founders Caitlin Copple and Holly Conti on Soft Pitching, Relationship Building, and Humans vs. AI
Caitlin Copple and Holly Conti, co-owners of Full Swing Public Relations, share secrets to successful PR. They discuss the power of long-term relationship building with media and the effectiveness of soft pitching. Their insight into balancing AI tools with authentic human connection is intriguing, emphasizing that technology can't replace genuine relationships. Furthermore, they explore the challenges of entrepreneurship while managing motherhood, providing inspiration for aspiring business owners. Their journey highlights how strategic PR can elevate under-recognized voices.

Nov 12, 2024 • 43min
Unlocking Prosperity: Entrepreneur Ruchi Pinniger on Money Mindset, Smart Hiring, and Financial Clarity
Ruchi Pinniger is the Founder and CEO of Watch Her Prosper®, helping small business owners and entrepreneurs master their finances and business growth. With a holistic approach, Ruchi provides financial guidance, bookkeeping, and tax-time readiness, as well as focusing on heightening her clients’ prosperity mindset. Ruchi connects the business to the person, helping her clients break free from shame and guilt surrounding wealth and see huge results in their profitability and economic growth. She is an Executive Board member for Savvy Ladies, an organization that helps women improve their financial literacy and take control of their money. 🔑Key Takeaways🔑 ⚰️ 💰 Death and Money: Find out why 61% of people would rather talk about death. 💸 ✨ Financial Therapy: Why prosperity is driven by well-being, spirituality and relationships (including how you relate to money) and why money is in the mind. 🧠 ❤️The RIR Method: Learn how to Recognize, Interrupt, Reframe to transform limiting beliefs and language around money. 🚀 💡 The Power of Visualization: Clear goals are key, so understand what you truly want. Try this exercise: spend some quiet time reflecting on your future desires, then write a letter to a loved one as if you’ve already achieved your aspirations. 👩🔬 🤟 Know Your Value: Overcome the temptation to underprice and over-deliver by understanding the true differentiated value you provide your customers. 🌱📈 Investing Not Spending: The vital mindset shifts to understand that hiring is an investment in business growth not simply an expense, and why freeing up your time for high-value tasks can lead to substantial long-term benefits. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings903 🎯More about Ruchi at https://www.watchherprosper.com/ Get Ruchi’s free Redefining Prosperity workbook

Nov 5, 2024 • 44min
Breaking Barriers: From Hollywood to Entrepreneurship, Jenna Capozzi on Empowering Confident Female Founders
Jenna Capozzi is the founder of Elev8pwr, a coaching and consultancy company focused on empowering women in business to new heights of impactful leadership and success. Jenna brings more than 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from the spotlight of Hollywood and the world of advertising to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership and nurture them to achieve their goals with confidence and clarity. 🔑Key Takeaways🔑 🚀🔥 Massive Action Beats Perfection: "Don't think, just do" and focus on who you’re helping rather than how perfectly you’re doing it. 🤝 🌱 Collaboration Over Competition: Why women must support one another to lift each other up, and why diverse perspectives make us all better and improve businesses. 👩🔬🏳️🌈 Facing and Overcoming Bias: How to overcome unconscious bias in all aspects of growing your business, including fundraising venture capital. 🧠 ✨Setting Boundaries and Mindset: How to overcome imposter syndrome and your inner bully voice, gain confidence, and stand up powerfully to undermining remarks. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings902 More about Jenna at Jenna Capozzi Download Jenna’s free workbook at Lead With Jenna

Oct 29, 2024 • 59min
Recruiting Right: Entrepreneur Molly McGrath on Unlocking Growth through Effective and Intuitive Hiring
Molly McGrath is the Founder and CEO of Hiring & Empowering Solutions and the author of Amazon's top-#1 Best Seller: 'Fix My Boss: The Simple Plan to Cultivate Respect, Risk Courageous Conversations, and Increase the Bottom Line'. Molly has coached, consulted, and directed presidents and founders of national organizations and over 4,500 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leverage partner ecosystems, and produce profitability. Her podcast, 'Hire and Empower,' is recognized as a Top 10% National Podcast. 🔑Key Takeaways🔑 🔄📈Move Fast: Focus on a speedy and transparent recruitment process because “time kills all deals”, so have an initial 10-minute conversation and learn what your potential recruit needs in salary to make a move right away. ✨🤎Focus on Culture and Values: Why job ads are more effective at finding the best and right people when they’re not just about job tasks, results and qualifications. 🔥 🧠 Leadership and Self-Awareness: Why it’s important to align hiring to strategic longer-term needs not just immediate pain points, and focus on understanding existing strengths and weaknesses on your team to focus resources where you need them most. 🤝 🎯 Effective Onboarding Processes: It’s not enough to hire. Make sure you have a structured, measurable, and engaging onboarding process with the "teach, show, do, go grow" model ensures readiness and growth. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings901 More about Molly at https://hiringandempowering.com