Newsroom to Boardroom: Emmy Award Winning Journalist Michelle Rupp on Helping Businesses Drive Valuable Earned Media

Michelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

🔑Key Takeaways🔑

🎯 🤟Mastering the Art of Earned Media: Learn how best to pitch your expertise, leverage timely news pegs and capitalize on relationships with journalists.

 

💡💪Start With Clarity: Before you think about generating TV segments or magazine articles to highlight your business, get clear on what results you want.

📝 🚀Understand What Makes News: Learn how to tie your pitches to timely events, community relevance, and what journalists (not just you) consider newsworthy.

 

👥 ❤️Build Relationships: Learn what makes journalists tick, what they are looking for, and then always be responsive because opportunities often come to those who are top-of-mind and quick to act.

🔥🛠️Start Before You’re “Ready”: There isn’t a perfect moment to launch or pivot. Learn why waiting for the “right time” is a waste of time.

💬⭐ Journalistic Skills Are Entrepreneurial Assets: Daily deadlines, thinking on your feet, and creative storytelling all translate beautifully from journalism to entrepreneurship. If you’re a natural creator or storyteller, you’re already ahead!

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More about Michelle at Memorable Results Media