

Breaking and Entering Advertising Podcast
Breaking and Entering Media
Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/
Episodes
Mentioned books

Jun 22, 2021 • 42min
#63: B&E Wieden + Kennedy w/Talent Lead Barrie Wilhelmi
Barrie Wilhelmi is the Talent Lead for the creative powerhouse based in Portland. The highly acclaimed agency is known for putting creativity first, and that starts with exciting people. She sheds impressive insight into what she looks for when hiring. Barrie is an expert in having honest and meaningful conversations to understand people's motivations and drivers.
We dive right into this episode to break down what she looks for when recruiting and interviewing potential talent.
To see Barrie's recommended resources, head over to our Instagram @EnteringAd to gain an edge in your job search!
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Jun 16, 2021 • 45min
#62: B&E An International Internship w/Laura Bennegadi
Laura Bennegadi is the CEO and Founder of the Artbound Initiative.
The Artbound Initiative is a global internship program that connects students and recent graduates with key players in the creative industry. It's a break-in option that offers internships in New York, London, Berlin, Hong Kong, Melbourne & Sydney.
If accepted, the program guarantees an internship and gives you all the skills, tools and resources required to succeed in NYC or abroad.
Laura also offers fantastic advice for aspiring creatives out there that is a must-listen!
Head to our IG at @EnteringAd to connect with Laura and learn more.
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Jun 8, 2021 • 41min
#61: B&E Goodby Silverstein w/Director of Talent Leslie Bee
As Director of Talent, Leslie currently finds talent for the agency's Account, Strategy and Admin Departments.
Additionally, Leslie manages the agency Apprentice and Intern programs and is part of the Learning and Development team.
We waste no time not only talk about how to break into advertising but how to break into some of the best of advertising.
Head to our Instagram @ENTERINGAD to learn more.
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Jun 1, 2021 • 48min
#60: B&E A Career In Strategy w/Kelly Mertesdorf
Kelly Metersdorf is our strategy guide and guru for this episode!
If you are a college student, recent grad or in the middle of your career looking to learn more about advertising strategy and how to break into it, keep listening.
Kelly talks us through her journey from account to VCU to strategist. She tells us stories and lessons, and we speak practically on how to expedite the process so you're not wasting time or money.
To connect with Kelly, head over to our Instagram - search: @ENTERINGAD
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May 26, 2021 • 36min
#59: B&E Royal Caribbean Cruise w/Talent Manager Thea Neal
A Forbes 30 under 30 winner for advertising, Thea Neal is this week's guest. She is the Talent Marketing Manager at Royal Caribbean. She helps oversee the Royal Caribbean's internship program hosted in Miami. Before the pandemic, their internship was one most searched on LinkedIn. We dive into her game plan for this summer and discuss how students can better position themselves for their advertising break-in, agency and client-side!
Head to our Instagram @enteringad to connect with her and see her recommended resources.
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May 18, 2021 • 36min
#58: B&E Brilliant Brand Building w/Mickey Citarella
Mickey Citarella is Director of Brand & Integrity at Nextbite, a Digital-first virtual restaurant company, creating delivery-only restaurant brands that amaze customers with high-quality, data-driven, and chef-inspired menus.
He's an expert in branding, account management and ensuring creative ideas are correctly pitched and protected as they are presented to gatekeepers and decision-makers.
Listen to one of the most entertaining episodes yet!
To connect with him, head to our Instagram @EnteringAd you can also see his recommended resources to follow to stay knowledgeable.
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May 11, 2021 • 48min
#57: B&E Code and Theory w/Recruiter Michelle Fredericks
This week, Michelle Fredericks is our guest, a talent coordinator at Code and Theory, one of AdAge's top agencies to work for 2020. Highly awarded, they are a digital agency headquartered on the 62nd floor of the one world trade center, and they are tasked with the Washington Football teams rebrand.
Michelle helps run Code and Theory's year-round internship program, and as of March 30th (when we recorded), she was looking for interns.
SO if you're looking to break into advertising, listen up, listen up, listen up!
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May 5, 2021 • 50min
#56: B&E Denver Ad School w/Co-Founders Jesse & Heather
Denver Ad School is a 14-month creative journey that will teach you what you need to know to become successful in advertising, minus all the bull shit. In this episode, I speak with Jesse Alkire & Heather Vanisko, co-founders of Denver Ad School - the rising star of ad schools. Listen to hear about their approach and philosophy, as well as some tangible take-home advice for you today.
Search EnteringAd on Instagram to see their recommended resources and to connect!
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Apr 27, 2021 • 36min
#55: B&E Award-Winning Small Agency SCC, w/Marlee Talbot
Known for work with the Chicago Cubs & Portillos, SCC is an award-winning small agency that never shies away from creative work. Marlee's story is the gold standard for proper networking and execution to land your first job. What impressed me the most is that she was willing to take an internship for her first job out of college rather than settling for a full-time job. Today, she's an account executive and is doing extraordinary things.
head to our Instagram to see her resources and to connect: https://www.instagram.com/enteringad/?hl=en
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Apr 21, 2021 • 44min
#54: B&E Chicago Portfolio School w/Jeff & Sarah
Chicago Portfolio School Director Jeff Epstein & Director of Education Sarah Latz are amazing guests this week. They break down what the Chicago Portfolio School is about and lend solid advice for those looking to break into the industry.
Head to our Instagram @Enteringad to connect with Jeff and Sarah and learn more about Chicago Portfolio School enrollment if you're interested in fast-tracking your ad path.
https://www.chicagoportfolio.com/
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