You know him from his book, Hey Whipple, Squeeze This.
His 30+ year career at agencies like Fallon, The Martin Agency, and GSD&M led to his creation of one of the industry's leading guides.
Luke recently retired from teaching at Savannah College of Arts, where he taught and mentored thousands of students paired with his guest lectures, books and blogs, and now he's giving us advice directly on this episode.
Connect with him by visiting our Instagram @breakingandenteringpod.
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Breaking and Entering Advertising Podcast