Breaking and Entering Advertising Podcast

Christi Geary joins us to reveal major breaking news. She is leading the launch of AMP Agency, a bold new model that brings together more than ten specialized agencies into one unified powerhouse. Christi shares how she went from nearly snagging a Tide sample in college to building a career at Procter & Gamble and Bayer before stepping into the agency world. She breaks down what makes AMP different, why the timing is right, and how the future of advertising will be shaped by full volume impact.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co 

The Crowbar Awards are back and we’re handing the mic to the Blue Crowbar winners. Aidan Haas, Frank Yin, and Charlie Loaiza took a Babbel brief and flipped it into a club campaign that had our judge, Rafa Rizutto, calling it portfolio ready. Geno and Charlie Goldman sit down with the team to hear how the idea came to life, why craft matters, and what it really takes to break in.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co 

Mark Fitzloff, a veteran creative leader with 20 years at Wieden+Kennedy, founded Portland's Opinionated, known for transforming brands like Nike and Old Spice. He shares the pitch that saved Old Spice by embracing its age with humor instead of erasing it. Mark advocates for simplicity in creativity and discusses how to find insights through personal connections. He offers advice on breaking into advertising, highlighting the importance of networking and distinctive portfolios that showcase individual voice.

JPMorgan Chase is taking cues from fashion to redefine what a credit card can be. Chief Brand Officer Leanne Fremar joins Breaking and Entering Media to share how her background at Gucci, Ralph Lauren, and Starbucks shaped a bold new campaign that treats the Sapphire Reserve like a luxury handbag. We dive into building brands in-house, collaborating with icons like Claudia Schiffer and Hailey Bieber, and why creativity is the key to making finance feel aspirational.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co

Michelle McSorley has made agencies and campaigns famous. From her time leading PR at Nike to building EM2 Communications, she has mastered the art of getting creative work in the spotlight. In this episode, she shares the secrets to turning agencies, campaigns, and even young professionals into household names. If you want to learn how to get noticed, win new business, and stand out in the industry, this is the playbook.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co

Tiffany Rolfe has lived a career filled with bold bets and unforgettable moments. She tells us about leaving Oklahoma for LA with nothing but ambition, pitching a wild idea to Steve Jobs, and turning a $30 domain name into $30,000. From binge watching Love Island to leading R/GA through high pressure headlines, Tiffany proves that creativity is about risk, reinvention, and a little chaos along the way.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠ 

Karl Lieberman, the Global Chief Creative Officer of Wieden+Kennedy, shares his inspiring journey from a struggling art director to leading a top agency. He discusses the birth of the iconic Dos Equis 'Most Interesting Man' campaign and how the Grimace Shake went viral through nostalgia and cultural insights. Karl highlights W+K's commitment to independence and their innovative talent programs designed to empower a diverse new generation of creatives. He also emphasizes the importance of building a unique point of view and embracing unexpected opportunities.

Jeff Kling is the mind behind some of the most legendary campaigns in advertising history. From Miller High Life to Arby’s “We Have the Meats” to the iconic Dos Equis “Most Interesting Man in the World,” Jeff has shaped culture with his words and ideas. In this episode, he opens up about the struggles of selling bold work, the truth about why most advertising misses the mark, and the lessons he learned from decades at Fallon, Wieden+Kennedy, and beyond. Hear the real story behind naming Hims, and why strategy matters more than repetition. If you want to know what it really takes to make work that changes the game, this is a conversation you cannot miss.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co 

Spangler Candy just shook up the industry with Ghosted Sweethearts, a Halloween launch that flips the script on Valentine’s Day. In this episode of Breaking and Entering News, Evan Brock, VP of Marketing at Spangler Candy, reveals how the brand turned modern dating struggles into a viral product. From situationships to ghosting, discover how Sweethearts is owning the cultural conversation, why blank candy hearts might be the boldest move yet, and what it takes to keep a 100-year-old brand at the center of today’s trends.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co

Brian Bonilla, Senior Agencies Reporter at Ad Age, dives into the evolving world of advertising. He discusses why brands are shifting to in-house creative consulting while leveraging AI tools. The impact of Dentsu's recent shake-up is explored alongside T-Mobile's in-housing moves. Brian shares the story behind Opinionated's pitch for Shake Shack and highlights emerging agencies gaining traction. With insights into NYC's dynamic agency spaces and evolving pitch strategies, this conversation captures the pulse of modern advertising.