Breaking and Entering Advertising Podcast

Micky Ogando, Founder and CCO of Bakery, joins Breaking and Entering to talk about launching an independent agency at 27 with no plan, no clients, and no idea what he was doing. We unpack the chaotic startup years, how a cupcake shop inspired the name Bakery, and what it really takes to stay independent in a world full of holding companies. From his Mount Rushmore of modern ad minds to what motivates him now (spoiler: it’s not a paycheck), this episode is a masterclass in indie grit, existential spirals, and why you probably should not start an agency unless you have some trauma to work through.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co

In this episode, Geno sits down with Crowbar Best in Show winners Ella Bartosik, Maya True Wasik, and Shamil Luqman, three student creatives who took the challenge of making Ohio cool… and somehow succeeded. Joined by global CCO of FCB, Andrés Ordóñez, they unpack the brief, the brainstorms, and the butter cow that made their campaign unforgettable. From remote Zoom calls to unapologetically weird headlines, this is a masterclass in turning internet jokes into strategic gold.Come for the Gen Z memes, stay for the insights on leadership, creativity, and why "weird" is a brand strategy now.

From crafting full-funnel media strategies to cheffing up in the (Goop) Kitchen, Katharine Painter is doing it all and making it look easy. In this episode, the Apollo Partners Media Director dishes on what it takes to grow an independent media agency from three people to a real force, how Purely Elizabeth granola ended up in LA menus, and why creative and media teams should actually talk to each other. We cover her path from UT Austin to New York to Digitas to betting big on Apollo, the power of PR in an AI-powered search world, and why every slide deck you touch as a junior can impact a C-suite decision (so ask where it's going).And no, she’s not starting a recipe podcast. Yet.

Apollo Partners founder and CEO Eric Perko stops by to explain how he built a media agency that knows what it’s doing. He shares how his team helps brands like Coupa, Yahoo!, and Mars do more with less, why being small is a superpower, and what marketers should really be paying attention to. We also get into his accidental path into advertising, his early days on the Taco Bell account, and why running a media agency is a little like parenting a nine-year-old skateboarder.

We challenged Brian Bonilla to build his ultimate agency roster using only fictional characters. The brief? Assemble your dream C-suit and creative leads with zero real-world limitations and zero legal oversight. There were HR violations. There were culture wars. There were questionable hires that would make any holding company sweat. Tune in for the most unhinged strategy session you’ll hear this week and vote for the fake agency that would absolutely win a Cannes Lion and get sued by lunch.

Kirsten Atkinson didn’t just break into advertising. She reverse-engineered it, and made it culture-forward. As SVP of Brand Partnerships at Complex Networks, she turns brands into youth culture co-conspirators. She walks us through her bi-coastal career path, how she survived 18 years in agency life, and why branded content shouldn't just feel like 30-second pre-roll. If you've ever said "we're not cool enough to work with Complex," Kirsten probably already heard you and still figured out a way to make it work. This episode is a blueprint for brands trying to be relevant without trying too hard. Tap in for smart strategy, big ideas, and a custom Adidas collab she may have invented live.

Jason Apaliski has spent 17 years at the same agency, which in advertising years is practically a lifetime. In this episode, he shares how he went from aspiring art teacher to Chief Creative Officer at Pereira O’Dell, what’s kept him at the agency all this time, and how he’s helping shape the next generation of creatives. From surf shops in Virginia Beach to Super Teams at Creative Circus, Jason reflects on mentorship, ambition, and why the best ideas often come from unexpected places.

Fresh off the Croisette, Brian and Geno recap their week at Cannes. From lost luggage and late-night drone shows to AI anxiety and quiet dinners with execs, they break down the real takeaways from the biggest festival in advertising. What’s hype, what’s overhyped, and what actually matters if you’re trying to break into the industry. They cover the best activations, the shifting power of creators, and why Cannes is still worth it for early-career talent looking to get inspired, make connections, and see the bigger picture.

Anthony Sperduti is the co-founder of Mythology, the agency behind Warby Parker, Harry’s, Peloton and more. In this episode, he shares how he broke into advertising without a plan, faked his way into his first job, and ended up launching some of the most iconic DTC brands of the last two decades.He tells the story of sneaking a fashion show into the New York Public Library, what it’s like to work with brave founders, and why “just getting in the right building” can change your whole career.This one is packed with advice for aspiring creatives, agency founders, and anyone looking to break in.

In this episode, Jack shares how he went from working retail in Chicago to becoming an associate creative director at GSD&M. He talks about getting rejected, sending his resume in a literal bottle, and the early morning phone call he got from Gary Vaynerchuk after turning down a job.This is one of our favorite break-in stories. It’s scrappy, honest, and proof that there’s no one way into the industry.