
Breaking and Entering Advertising Podcast Global CBO Of JPMorganChase Is Bringing Fashion To Banking
JPMorgan Chase is taking cues from fashion to redefine what a credit card can be. Chief Brand Officer Leanne Fremar joins Breaking and Entering Media to share how her background at Gucci, Ralph Lauren, and Starbucks shaped a bold new campaign that treats the Sapphire Reserve like a luxury handbag. We dive into building brands in-house, collaborating with icons like Claudia Schiffer and Hailey Bieber, and why creativity is the key to making finance feel aspirational.
More from Breaking and Entering Media:
πΌ Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/
π Read our Publications https://www.breaking-entering.com/blog
π¬ Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei
βοΈ Subscribe to The Vault https://breakingandenteringadv.substack.com/
πΉ Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/
π Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/
π€ Work With Us - Email: breakingandentering@smoothmedia.co
