Breaking and Entering Advertising Podcast

Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency. He explains the role of creativity in driving business growth, the need for continuous innovation in advertising, the need for more humor in advertising, and the necessity of creating engaging content.  Whether you're just starting out or in the C-suite, Ari's insights on creativity, leadership, and innovation offer valuable lessons for professionals at every level.

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.

Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list. Today, they are working at McCann NY. Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry. Listen and learn from the best. Their portfolios: https://landk.work/

This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your portfolio and widening your skillset by tuning into this episode. 

In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni network. The conversation also dives into Vann's personal journey in advertising, the impact of COVID-19 on education, and the unparalleled support system the Brandcenter provides to its students. Connect with Vann here: https://www.linkedin.com/in/vanngraves/

Cooper Colvig is back! With this week's guest. He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or  tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind its creative. Join us as Al discusses his unconventional path into advertising, the importance of sweating the small stuff l, and what's brewing in a unique flower shop in Manhattan's Bowery. https://www.linkedin.com/company/flower-shop/ https://www.linkedin.com/in/alimerry/

Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show.  Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge.  We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late nights, or the insanity alcohol tends to lead to. Phil Serzo created the campaign: “The Beer that Saved Beer”. View his winning work below: https://www.crowbarawards.com/previous-winners

In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse campuses, and Christoph’s insights on creativity, community, and the evolving advertising landscape.

Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators' presence, and AI's role in the advertising industry. They also cover the highlights from Sport Beach and notable agency achievements. Whether you're an industry veteran or an aspiring advertiser, this episode offers valuable insights and a peek into the world of Cannes Lions.

Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strategies to help you stay productive and create impressive work during the summer.