Perfectly Mentored with Jason Portnoy

In this episode of The Perfectly Mentored, Jason is back with his LIVE Q&A Show.Jason answers questions about why investing in online advertising pays off, the hottest tools his tech stack, why content creation doesn’t always need creativity when to fire or educate a client, why Facebook is still an excellent platform for marketing, and what he’d want to be famous for (he used to play electric bass!). Trust us, you wouldn’t want to miss this one! And if you’re looking for some answers to your own questions, just send them in. We might just feature them in our next episode!Get notified when we Jason goes live and submit your questions by CLICKING HERE Topics Covered  What do you see as the biggest mistake people make when starting online ads? [1:29]What is your agency tech stack? [4:36]I want to create more content, but I don’t know what I should be posting about. [9:05]How do you handle difficult clients? [11:59] Why are you so into Facebook ads when everyone else is abandoning ship? [15:47]If you could be a celebrity, what industry would it be in? [19:06]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:InstagramTwitterTikTokYouTubeLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookLike the episode? Watch and support us on YouTube

Online marketing is a complex landscape with various layers to familiarize yourself with. And, yes, it’s not going to be easy. But if you want to grow your business and keep up with your competitors, then this is something you’ll have to figure out soon. Fortunately, you won’t have to do it alone because Justin Brooke is here to guide you through the process! In his highly-anticipated return to the Perfectly Mentored podcast, Justin Brooke and Jason share valuable online marketing tips and insightful career advice for all our lucky listeners. You won’t want to miss this! Topics Covered  How has the online marketing landscape changed over the last couple of years? [1:36]In your eyes, what’s going on around ‘attribution’? [5:32]How much do you see people complaining about things that are out of their control compared to those doing something? [10:00]How would you tell clients to hold agencies accountable? [14:01]Since advertising costs are rising, what are your top 3 or 5 tips for lowering them? [16:46]What’s not going to change? [21:46] What are you very bullish on right now? [25:30]How are you retargeting or tracking people on third-party websites like Medium, Youtube, or Facebook? [31:04]What do you think the future holds for online marketing, at least in the next few months? [31:51] What makes you have ‘sticking power’ compared to other people who seem ‘scammy’? What are they doing differently from you? [33:39]What’s your advice for business owners navigating the next 6 to 12 months and for media buyers just entering this space? [41:15] Facebook ads are dead. Myth or fact? [43:19]You must diversify on all channels. Myth or fact? [43:52]Content is king. Myth or fact? [44:29]The most important part of marketing is copywriting. Myth or fact? [44:37]Organic is dead. Myth or fact? [45:34]You cannot build a business without paid advertising. Myth or fact? [45:45]SEO is a good investment for a business. Myth or fact? [47:09]Want to work with Jason one-on-one? Click HereConnect with Justin Brooke:FacebookLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramLike the episode? Watch and support us on YouTube

“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by his listeners. This week, we’re diving into a handful of relevant topics for small business owners, including those in the marketing and e-commerce spaces. In this episode of The Perfectly Mentored Podcast’s weekly Q&A Show, Jason spills the beans on everything media and business: metrics for email marketing, strategies for effective advertising, media buying, and the hottest e-commerce tools to date. Trust us, you wouldn’t want to miss this one! And if you’re looking for some answers to your own questions, just send them in. We might just feature them in our next episode! Topics Covered  What are some good metrics to pay attention to for email marketing? [1:32]What’s the best strategy to get started on running ads for an online store? [4:55] Where do I find a good media buyer? [8:40]What’s one e-commerce tool that we should be paying attention to right now? [18:04]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:InstagramTwitterTikTokYouTubeLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramLike the episode? Watch and support us on YouTube

Copywriting is more than just getting your reader hooked and sparking interest in your offer.It’s the art of building connections through storytelling, communicating your brand, and speaking to your audience’s emotions.This has long been the mantra of copywriting savant Chris “Mr. Moneyfingers” Haddad in helping businesses use words to drive over millions of dollars in sales.Having ventured into the copywriting and marketing scene over a decade ago, Chris proved to be a natural, earning six figures as a direct response copywriter during only his first year on the job. From there, he could only go up—he’s one of the most elite copywriters of today.In this episode of the Perfectly Mentored Podcast, Jason picks Chris’ brain about his copywriting course, the P.I.G. Method, the importance of defining and understanding the business’s brand and offer, and his take on the right approach to copywriting.Topics Covered:Chris’s background. [2:20]What are the steps of the P.I.G. Method and what does that mean for an average listener? [4:43] What’s the toughest industry you've written for? [8:11]How much research do you do before you sit down and write? [9:34]How do you find new angles when writing copy about similar offers? [11:21]Advice for aspiring copywriters who are struggling to navigate the field. [13:45]How to make a thumb-stopping ad. [14:21]When you’re doing the research or consuming a lot of stuff, how do you break off and find your own voice? [15:52]What’s the biggest mistake you see copywriters making today? [17:04]Do you really believe anyone can become a good copywriter? [19:49]What’s the common trait that great copywriters share? [21:15]How would you train someone to get into the psychological aspect of copywriting? [22:02]What’s the most important part of copywriting? [23:48]How do you know what the audience wants? [24:38]What lessons from writing in the romance niche had the biggest impact on how you write for other niches? [25:39]Why do people go off-topic when writing copy? [28:28]Who’s a modern-day, up-and-coming copywriter you think is exceptional? [30:05]Want to work with Jason one-on-one? Click HereConnect with Chris Haddad:WebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramLike the episode? Watch and support us on YouTube

Today’s episode is a little different. Today, Jason is going to be answering all YOUR questions about everything business and marketing.If you missed the first episode last week, “Ask Jason” is a new weekly segment where Jason Portnoy himself answers the questions his listeners send in. This week, we’re diving into everything from networking, ad testing, expanding into new markets, and even a little of Jason’s nerdy side.Trust us, you won’t want to miss this one. And if you’re looking to get some answers of your own, just send in your questions and we might just feature them in our next episode!Topics Covered:What do I tell my client when they press me for a price without telling me their budget? [1:47]Are Tiktok ads performing well right now, similar to Facebook ads? [5:37]Superman or Batman? [8:42]How do I target certain people on Facebook if there’s no interest category for them? [11:45]Tea versus Coffee [15:50]How do you get big-name guests on your podcast, and how do I do the same? [18:08]How do I know when to turn off an ad if it doesn’t look like it’s working? [24:25]Can you provide marketing guidance for a small tech startup with limited financial resources to open a new geographical market? [26:57]You are always saying that Facebook is a mess, but it’s the best ads platform out there. How can it be both? [30:16]Starting my entrepreneurial adventures. What book do you think I should read first? [33:01]I want to do a video show, but I hate how I look on camera. What advice do you have? [38:16]What tool or software do you use that you couldn’t live without right now? [42:58]Need help prioritizing my time, my calendar is a mess. Any tips? [45:57]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:LinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramLike the episode? Watch and support us on YouTube

Most of us think we know how money works. But do we really know how it works?And there’s no one better to show you the ropes than the Money Mentor himself—Chris Naugle. Chris is a professional snowboarder turned money mogul and is currently the founder of The Money School™.  Over his 16 years of high-level experience in finance and the advisory industry, he’s built 19 companies that have featured in Forbes, ABC, and House Hunters and empowered thousands of Americans by giving them the right financial knowledge. He specializes in wealth-building, alternative investments, and retirement strategies.In this episode, Chris Naugle returns to give us a short but insightful masterclass on money, investing, insurance, and more, so don’t miss it!Topics Covered:What’s your take on what’s going on with the economy right now? [1:40]Where should we be putting our money right now? [10:21]When is the right time to enter back into the market? [18:51]What’s your advice for people who have availability to invest? [22:36]The way to build personal wealth [36:20]Connect with Chris Naugle:LinkedInInstagramFacebookYouTubeWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Setting up a business for profitability, scalability, and success is a challenge all entrepreneurs face—and not just startups.The problem with these is that they cover a wide array of issues, from marketing all the way to the lead conversion process. Some of these issues are fundamental while others are more technical and specialized, which means there’s no one solution to any of them.For sure, there’s a lot to unpack, unlearn, and rediscover. But if you keep an open mind for the right strategies and practices, you’ll be able to find your bearings sooner than you think.In this pilot episode of The Perfectly Mentored Podcast weekly Q&A Show, Jason answers the first batch of burning questions submitted by his listeners about everything scaling, growing, and marketing.Topics Covered:“What’s a good budget for daily spend on ads?” [1:37]“How do I figure out why my site isn’t converting as high as it should be?” [4:51]“How do I convince my clients to go on to TikTok?” [7:34]“How do I test the market for my new product?”[10:55]“What’s your advice for business owners with a limited ad budget?” [12:22]“What type of boss are you?” [17:22]“How do I market my shop?” [20:57]Connect with Jason Portnoy:LinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

The journey to becoming a successful entrepreneur isn’t easy—if it was, we wouldn’t see so many new business owners fail in the first year. You must be prepared to deal with a ton of anxiety, uncertainty, and many other challenges that will test you in every way.So let “The World’s Most Disciplined Man” guide you—none other than Craig Ballantyne! Craig is an accomplished author, business coach, and personal trainer who is positively hellbent on helping people live their best lives. He’s come a long way since struggling with crippling anxiety when he started out as an entrepreneur. Today, Craig has built five 7-figure businesses, written 3 hit books including a Wall Street Journal best-seller, and helped thousands earn more while working less.In this episode of the Perfectly Mentored Podcast, Craig Ballantyne is here to empower entrepreneurs to take control of their time and make the most of each minute. If you need some inspiration today, tune in!Topics Covered:What’s your advice for those struggling with anxiety? [3:18]How do you force people to take action? [8:15]Why do you think so many entrepreneurs fail? [13:21]How do you tell someone that they have a bad idea? [15:50]How to get people to see the value of coaching. [19:40]What’s your take on “working smarter vs working harder”? [24:51]Tell us about the “drunk farmer” morning routine. [28:23]Connect with Craig Ballantyne:InstagramLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Behind every successful business is a visionary with a groundbreaking idea. But what many business owners fail to recognize is that the vision isn’t enough—you need direction. And you can’t have that if you don’t know where you stand.For big-time entrepreneur enabler James Orsini, there are two vital things a growing business needs besides vision: knowing your numbers and integration. These allow entrepreneurs to recognize patterns and ultimately grow.James began his career in public accounting at KPMG Peat Marwick, where he discovered his natural propensity for creativity and business execution. He’s since landed nearly all C-suite levels you can think of, such as MSL CFO, SITO Mobile CEO, eventually becoming CIO and then COO at VaynerMedia. Today, he collaborates with business savant Gary Vaynerchuck and is president of The Sasha Group: a VaynerX company built to help businesses grow exponentially.In this episode of the Perfectly Mentored Podcast, James Orsini discusses the significance of integration, understanding the numbers, and working with A-players in growing a successful business.Topics Covered:James Orsini’s career journey. [2:09]Did you always see yourself as a creative person? [5:58]Are you more of a visionary or an integrator? [7:58]Have you ever felt any friction between old and new strategies? How did you share that with Gary? [11:42]What was it about professionals like Gary that attracted you to working with them? [14:59]How do you get SMBs to invest in hiring skilled, well-connected people and focus only on top-line revenue despite the financial risk? [19:36]Does it shock you that there are business owners who still don’t understand their numbers? [23:07]What numbers should business owners be paying attention to the most on a daily basis? [24:56]Should you focus on your top line or your bottom line? [30:01]How do you go from managing people in one place with one work culture, then maintaining that in a remote setup? [33:25]What post-pandemic workspaces might look like. [38:58]What patterns have you seen and applied that business owners can use to grow and scale their brands? [41:10]How do you network with the A-players without sounding transactional? [45:00]Connect with James Orsini:InstagramLinkedInWebsiteTwitterConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

We all want ads that convert. A sales letter that creates floods of customers. A VSL script that makes people drop what they’re doing and buy from you. The problem is that not all of us are David Ogilvy and can do that! (Don’t know who he is? Google him. One of the greatest ad men of all time). I was lucky enough to be taught by a mentor of mine a system to make writing copy that converts.Today, I’m sharing it with you.You can also WATCH THE TRAINING HEREConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube