Elevate with Robert Glazer

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies.She spent ten years at Gartner, the world’s leading IT research and advisory firm. Bova’s cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues.She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.Show Notes How Tiffani came up with the concept of her book, Growth IQ. What she saw happening that led her to realize that the process to growth had changed. The Top Ten Paths to Growth: how she came up with these ten paths and what makes the framework actually work. Path #7: Churn and the insights she learned from looking at companies like Blue Apron. Thoughts about how Blockbuster could have pivoted to sustain their business. The role company culture plays in sustainable business growth. A personal or professional growth mistake Tiffani’s learned the most from. Learn more about your ad choices. Visit megaphone.fm/adchoices

James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits. Show Notes A formative accident in James’ life that set him on a new career path. What he did to regain a sense of control over his life after the accident. How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic Habits. How James organically built his weekly newsletter subscriber list to over 400,000 people. Habits James has developed to become a better writer. The five core elements of Atomic Habits – what they are and how they guide readers to shape a new habit or break a bad one. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Hutchinson is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running. He was previously a Runner's World columnist and contributing editor at Popular Mechanics. His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance.Alex is also an avid runner.Show Notes Alex’s start to running and favorite place to run. Increasing endurance and what research shows is the way to do that. The mental and physical components of resiliency. The role the brain plays in physically limiting the body as well as helping it push limits. How the 4-minute mile barrier is a great example of the mind-body paradigm. Emotional endurance and how it transfers to physical endurance. Why it’s so important to push yourself out of your comfort zone on a regular basis. How Alex came to know and become friends with Malcolm Gladwell. Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners.He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.Show Notes Garrett’s upbringing and how that influenced his values around money and entrepreneurism. Garrett’s first entrepreneurial endeavor. Financial education versus financial advising or planning. How the Rockefeller family approached their family legacy differently than the Vanderbilt’s. The three aspects of building a family legacy. How wealth-generation concepts can be passed on to future generations without entitlement.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay Baer is the founder and President of Convince & Convert. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars and white papers.Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association. And in 2018, he was enshrined in the Professional Speaking Hall of Fame, where there are just 187 living members.Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.  His is also an avid tequila collector and a certified BBQ judge. Show Notes What Jay was doing (and really disliking) before joining an internet company. What the online marketing landscape looked like when Jay got started in the industry. Why Jay decided to build Convince and Convert differently from his past companies. Why you’re better off telling one story about your company over and over in different, interesting ways versus telling six different stories. Jay’s Christmas tree analogy to starting new businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yanik Silver is the founder of Maverick1000, a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, Tim Ferriss, and many others.Yanik serves on the Constellation board for Virgin Unite, the entrepreneurial foundation of the Virgin Group and Branson family. On this episode, Yanik talks about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100.Show Notes Yanik’s role in his family’s business and some important things he learned from that experience. The family event that Yanik created to teach his and others’ kids about business and what he has them do to learn about selling. How Yanik avoided having a “real” job most of his career. How asking himself one question led Yanik to start Maverick 1000. Yanik’s Ultimate Big Life List and some things that are on that, some things he’s taken off and a few big ones that have come to fruition. How Yanik has connected with some of the greatest business icons of our time, including Richard Branson, Tim Ferriss and Tony Hsieh. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Haden’s first paid ghostwriting job was writing a press release for a startup. Since then he’s written about real estate, management, process improvement, finance and investing. He’s ghostwritten books on subjects as diverse as breastfeeding, hydroponics, horticulture and magic. After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth.Jeff is also an avid cyclist (which he hated when he first started), ghostwrote a eulogy and writes an Inc. column that attracts over 20 million readers.  Show Notes How Jeff got started in ghostwriting and writing for Inc. How Jeff has grown his Inc. column readership to over 20 million. Jeff’s “white whale” that he wants to interview for an article. How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it. Myths people have around motivation and where they come from. Jeff’s lunch interview with Richard Branson and what surprised him about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Derek Coburn has dedicated his career to … the art of “un-networking” and breaking down the concepts and practices of “traditional networking” in both professional and personal settings.He began his career as a financial advisor and built a successful wealth management practice mainly by outworking everyone else.He began using non-traditional networking strategies to triple his revenue and improve the quality of his business and life.His passion for connecting remarkable professionals led he and his wife to start an “un-networking” community in Washington, DC called CADRE, which currently supports over 100 CEOs and business leaders.They created CADRE as a way for top-notch professionals to connect and develop meaningful relationships, efficiently and effectively, with the ultimate goal of working together to promote each other while adding value for their existing clients and network.Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working, as well as the CEO and co-founder of CADRE, an un-networking community based in Washington, D.C.Show Notes How Derek went from cold-calling prospects to networking to build his financial advising business. The most common question about networking that Derek gets asked. How to successfully reach out to CEOs if you want them to respond to you. How to approach networking if you’re an introvert. What “Un-networking” means. Networking 3.0 and why that’s where Derek chooses to focus his time and energy. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Burkus is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He is also the author of Under New Management and The Myths of Creativity.David is a regular contributor to Harvard Business Review and his work has been featured in Fast Company, the Financial Times, Inc magazine, Bloomberg BusinessWeek, and CBS This Morning.David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. He’s delivered keynote speeches and workshops for Fortune 500 companies such as Microsoft, Google, and Stryker and governmental and military leaders at the U.S. Naval Academy and Naval Postgraduate School. His TED talk has been viewed over 1.8 million times.When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s “Top 40 Under 40 Professors Who Inspire.” Show Notes David’s big idea for writing Friend of a Friend and why he chose to explain how networks actually work. Why you can’t actually grow your network. Multiplexity – what it is and how it’s a context for connection. Homophily – what it means and why it’s so valuable to pay attention to if you want to strengthen your network. Networking insights from Ben and Jerry of Ben and Jerry’s ice cream Why asking “What do you do?” is not a great way to start a conversation with someone you’ve met for the first time and something that may be better to ask. What the majority illusion is and how Tim Ferriss used it to build his personal brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

The dynamic and driven AmyK Hutchens joins us on this episode of Elevate with Robert Glazer to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.”At her core, AmyK is a teacher. Beginning her career teaching fifth grade, she eventually started teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and became a sales trainer for a billion-dollar global consumer products company.AmyK now serves as the Founder and Intelligence Activist of AmyK International, Inc., an executive development firm focused on leadership development, healthy team cultures, sales and innovative thinking. Clients include AT&T, Expedia, Lockheed Martin, Securian Financial, IBM, Wells Fargo, Walmart, John Paul Mitchell Systems and hundreds more. She travels the world helping senior executives lead and collaborate more effectively.She’s also the author of the Amazon best-selling book, The Secrets Leaders Keep.Show Notes Why AmyK went from teaching kids to teaching business leaders. Who is more difficult to teach? Kids or business leaders? Why AmyK decided to write The Secrets Leaders Keep and what she did with the first draft of her book. Some of the secrets AmyK found that are ubiquitous among leaders. Imposter Syndrome and how she’s seen in it manifest in her work with students and business leaders. What the Comparison Condition is and how it’s leading to anxiety and depression. Learn more about your ad choices. Visit megaphone.fm/adchoices