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Brewers Journal Podcast

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Jul 25, 2019 • 0sec

#15 Marble Brewery: Proving your worth

In modern brewing, if your business has been around for more than five years you’re considered something of an industry veteran. So for a brewery to celebrate its 22nd anniversary in 2019 is a fantastic achievement, indeed. But when see the high regard beers such as Lagonda, Manchester Bitter and Pint are held in, alongside excellent new creations from head brewer Joe Ince, that should come as no surprise. And when Marble Brewery started life as a four-and-a-half-barrel plant at the back of much-loved Marble Arch Inn, the UK brewing landscape was markedly different than it is today. Some breweries have come, and have breweries have gone. But in that time, Marble Brewery, under the leadership of director Jan Rodgers, has become a mainstay in the ever-changing brewing scene. In this wide-ranging podcast, recorded at the brewery’s bar at 57 Thomas Street in Manchester’s vibrant Northern Quarter, the duo discuss the moving process, how it financed the expansion, Small Brewers Duty Relief and the road ahead. SUPPORTERS Support for this episode comes from Awesome Merch Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fansThat’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.
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Jul 9, 2019 • 0sec

#14 Garrett Oliver of Brooklyn Brewery: Finding my religion

Brooklyn Brewery masterbrewer Garrett Oliver says “If you don’t have a religion, you can’t be a craft brewer.” His time spent in London in 1983-84 set in motion a career that has greatly shaped the US and global brewing scene. In this episode of the Brewers Journal Podcast we hear how Garrett Oliver’s career unfolded, and how sticking to your principals, or your “religion” is the only way to be a successful craft brewer. Garrett says “Success is becoming the person you always claim to be in public.” He adds, “your name on that can has to mean something.” SUPPORTER Support for this episode comes from Awesome Merch Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fansThat’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.
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Jun 24, 2019 • 0sec

#13 Black Iris: The secrets to marketing on a budget

You might be making the best beer on the planet, but in a market that is becoming  more crowded and competitive, how are you going to get somebody to make that discovery? You have to think marketing. While some brewers act like the word is the most obscene one out there, not fit to mention in even unpolite society, it’s the word that can save your business. You can’t help but marvel at the ad campaigns of some of the big boys like Guinness and Carlsberg. However, here at the Brewers Journal Podcast, who we admire most are the works of those craft brewers who pull off the amazing with the budget of a McDonald’s cheeseburger. For this reason, we’re at Black Iris in Nottingham, where Alex Wilson will tell you how they’re doing it oh so well. SUPPORTERS Support for this episode comes from Awesome Merch Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fansThat’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team. Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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Jun 14, 2019 • 0sec

#12 Purity: Breaking the rules

There are rules you play by as a craft brewer. You have an active tap room, you’re located somewhere near your customers, and the very last thing you would do are cask ales. And let’s throw into this mix, you started with home brewing never, ever, coming from a big brewer. Don’t even bother showing the rule book to co-founder Paul Halsey and the brewing team at Purity. Located on a working farm in Warwickshire, miles away from pretty much anything, Purity is famed for their four cask ales, IPAs and – don’t tell the real-ale gang this – but they also do a cider. In this episode of the Brewers Journal Podcast, host Velo Mitrovich talks to Paul Halsey about breaking the rules, does being eco-friendly really matter, and where small breweries fatality trip-up at. SUPPORTERS Support for this episode comes from Awesome Merch Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fansThat’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team. Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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May 29, 2019 • 0sec

#11 Craft beer from Palestine

In part one of a special ‘On the road’ broadcast of the Brewers Journal podcast, we were at Jerusalem’s Shapiro brewery. In part two, host Velo Mitrovich of Reby Media will be taking you to Taybeth Brewing Company in Palestine. If you were a bird with strong wings, you could fly between the two breweries in about 10 to 15 minutes. However, in this highly polarized part of the world, some days even a bird would find the journey hard. What you will be able to take away from this show is a truly inspirational story as general director Nadine Khoury talks about Taybeth, brewing beer in a Muslim country, and doing the world’s most complicated dance steps getting supplies in and beer out to 30 countries. Joining in later will be his daughter Madees, who has the distinction of being the only female brewer in the Middle East. And, throughout it all, we’ll be sampling way too many beers. “Don’t let your vision of Palestine be shaped by the news,” says Nadine. “Come visit us and see for yourself.” He has a cold one waiting for you.
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May 13, 2019 • 0sec

#10 Brewing beer in the city of eternity

When you hear mention of ‘Jerusalem’, your mind instantly pictures many things which could fill this page about a million times over, ranging from the song sung at weddings, to King Richard the Lion Heart. Chances are though, craft beer isn’t one of them. But, the Shapiro brothers are out to change that – and succeeding – in a market that spells ‘CHALLENGE’ in all caps. Wine is king in Israel and as for beer, two major companies have had most of the market sewn up for decades. However, Dani and Itzik Shapiro are taking them on by making a beer that is delivering what the big boys seemed to have forgot in Israel – beer is supposed to taste good. In this highly amusing episode of the Brewers Journal Podcast on the Road, Dani and Itzik explain what it takes to be a brewer in Jerusalem, ranging from having to import all supplies, dealing with brewery-shutting religious holidays, to combing the hills to try to find the plant that will give you the perfect sour.   After  you listen to this, host Velo Mitrovich says you will never again think your brewery has it tough. GUESTS Dani and Itzik Shapiro of Shapiro Brewery SUPPORTER Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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Apr 30, 2019 • 0sec

#9 Reducing food waste: a message in a bottle

We’re not short of initiatives and schemes launching in the UK to help tackle food waste, but an impressive array of new product developments have also launched across the country aiming to tackle areas of wastage from wonky fruit and veg to surplus bread. The Brewers Journal Podcast speaks to Toast, an ethical beer brand that uses surplus fresh bread from a sandwich manufacturer to create its range of beers. We find out about how their journey began, the unique challenges they face using surplus bread, and why they’ve done over 35 collaborations with breweries from all over the world – and are always looking to do more. GUESTS Louisa Ziane, the co-founder of Toast SUPPORTER Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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Apr 16, 2019 • 0sec

#8 Twisted Barrel brewery

If you have a brewery, you need a tap room, says Ritchie Bosworth, Head Brewer and CEO of Coventry’s Twisted Barrel brewery. “For us, it’s the main source of our revenue. If you’re going to be a brewer, no matter how small or big your set-up is, you need a tap room,” says Ritchie Bosworth. In this episode of The Brewers Podcast, hosted by Velo Mitrovich of Reby Media, we’ll be taking to Ritchie and brewer Carl Marshall, also of Twisted fame. Besides the value of a tap room, Ritchie and Carl will share with you how they dream up and then create original beers, who is their target customer, and how do you work 70 hour weeks while keeping your sanity. “Brewing compadres, the hardest thing doing this podcast was keeping Carl in his seat at this small but busy brewery,” says Velo. “ It was a losing battle.” SUPPORTER Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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Apr 5, 2019 • 0sec

#7 Chaos in a barrel: Barrel aging part 2

In part I we gave you the history and the whys; now we’re given you the nuts and bolts on wood barrel aging. Aging beer in wooden barrels in not for the feint hearted, but if you can’t get a climbing pass for K2 this year, it’s the next best thing. Wooden barrel-aged beer has been described by brewers as everything from chaos in a barrel, to what keeps them up at night. When it’s done right and the barrel adds flavours to the beer that can be obtained nowhere else, it’s pretty-near a perfect drink. In this second of a two-part episode, hosted by Velo Mitrovich of Reby Media, we’ll be talking about the differences in spirit and wine barrels, cleaning your barrel, more on flavors, and a whole lot more on the problems involved. We’ll also be listening to more of Chris Pilkington’s amazing talk from November’s Brewers Congress. Chris, formerly with Brew Dog, is the head brewer at Estonia’s Põhjala brewery, which has gained an international following for their barrel-age output, sours, and IPAs. SUPPORTER Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!
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Mar 18, 2019 • 0sec

#6 Chaos in a barrel: Barrel aging part I

Wooden barrel-aged beer has been described by brewers as everything from chaos in a barrel, to what keeps them up at night. When it’s done right and the barrel adds flavours to the beer that can be obtained nowhere else, it’s pretty-near a perfect drink. However, even the best of brewers say that at least 5% or more gets poured down the drain due to imperfections, infections, and just bad luck. In this first of a two-part episode, hosted by Velo Mitrovich of Reby Media, we’ll be talking about the reasons why brewers have rediscovered barrel aging, the flavors that can be obtained, and the problems involved. We’ll also be listing to Chris Pilkington’s amazing talk from November’s Brewers Congress. Chris, formerly with Brew Dog, is the head brewer at Estonia’s Põhjala brewery, which has gained an international following for their barrel-age output, sours, and IPAs. SUPPORTER Support for this episode comes from Beerwulf Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered. That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun. Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours. To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

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