In an increasingly crowded marketplace, looking at new avenues to promote your beer is one way to broaden your market reach. Festivals, museums, hotels are three such examples so it’s a good thing then that the operations director at Tate Modern, the UK’s most popular visitor attraction, knows and loves his beer.
Andrew Downs has helped turn the art gallery into a beer tour de force, showcasing beer from the best breweries in the UK and beyond. Regular takeovers provide a platform modern breweries to bring their beers to a larger audience while, on a day-to-day basis, taps and fridges boast a vast array of brilliant beer.
Earlier this week, we sat down with Andrew to discuss the importance of beer to gallery’s food and drink offering, his plans for 2020, working with breweries of all shapes and sizes and why these outfits shouldn’t be afraid to contemplate working with well-known businesses such as Tate.
GUESTS
Andrews Downs, operations director at Tate