Brewers Journal Podcast

What is the secret behind running a successful brewery? For today’s guest, the ability to make strategic production choices and prioritize markets is key. Marian Reed is the General Manager and Head of Business Development at Sudden Death Brewing in Lübeck, Germany. Throughout her career, she has been able to connect vision to actions, identify root causes and best outcomes, while managing team members in a way that best suits their own personal development arcs. And last month she flew into London to take part in our 2025 Brewers Congress. In her talk, Marian spoke on how to make strategic production choices via data management and how to prioritize markets and know where you best ‘fit’. She argued why people are essential to a great brewery and why owners and leadership have an obligation to keep the team as their number one priority. She also outlined that strategies vary, there is no one size fits all, so mix and match which approaches work best for your crew.

In today’s brewing world an entire brand from concept to completion can be developed for you in seconds at the touch of a button, or outsourced to agencies who almost definitely don’t know your beer as well as you do. However, as this week’s guest asks, in an increasingly digital world, how do modern marketing strategies resonate with consumers who are looking for something more tangible, something genuine, something authentic?  In his talk on ‘Reflections on Authenticity’ at our recent Brewers Congress in London, Matthew Curtis discussed just that. Matthew is a writer and photographer obsessed with beer, pubs and their culture. Based in Manchester, he’s the co-founder of Pellicle Magazine and the author of three books on beer and pub culture within the UK, including the award-winning Manchester’s Best Beer Pubs and Bars. In London he took a deep dive into the importance of conveying authenticity in your breweries brand message, and explored how being true to yourself, your brand, your values and – most importantly – the beer you make is key to winning hearts and minds in beer’s modern era. 

Last month The Kernel celebrated its 16th (!) birthday. A fantastic achievement by one of the UK’s most-loved breweries. And as the dust settles on our very own Brewers Congress event in the capital last week, we wanted to revisit our chat with brewery founder Evin O’Riordain from earlier this year before normal service resumes on The Brewers Journal podcast next week…. The London brewing scene has changed a great deal in the last decade. Styles have come into, then gone out of, fashion. People have learnt their trade across it and, in many cases, moved on to different companies, different counties, different countries. We’ve also seen breweries open, breweries consolidate, breweries close. But thankfully, one mainstay in England’s capital since 2009 has been The Kernel. Under the stewardship of founder Evin O’Riordain, it is safe to say the brewery has inspired a significant amount of people to get into brewing and for countless more, to look at beer in a different light. And last summer, The Kernel would open its beautiful new taproom on Spa Road. So with the fantastic new space now a Bermondsey mainstay, we caught up with Evin to learn more about the challenges and opportunities this move presented. We discussed the brewery’s evolving beer offering, which include a number of regarded and revered collaborations, The Kernel’s position in London’s ever-changing brewing fabric and more besides.

Our 2025 Brewers Choice Awards take place on the 30th September and Anspach & Hobday are nominated for both ‘Brewery of The Year’ and ‘Beer of The Year’ for the fantastic London Black. With that in mind, let’s revisit the talk that Paul Anspach, co-founder of London business, gave in Bristol earlier this year. Every so often a beer comes along and things just click. A combination of brilliant branding, a brilliant brewery and, of course, a brilliant beverage are essential ingredients for a beer that resonates with the consumer. And with London Black, the 4.4% Nitro Porter from Anspach & Hobday, you’ve got just that. The brewery, founded by Paul Anspach & Jack Hobday back in 2013, has gone from strength to strength in recent years and much of that growth can be attributed to their flagship beer. London Black has fundamentally changed and redefined the brewery and business with approximately 70+% of their output the popular Nitro Porter. With that in mind, we invited brewery co-founder Paul to speak at our Brewers Lectures in Bristol last week. In his lecture, Paul outlined the importance of the brand and how crucial factors such as an authentic, believable story coupled with clear messaging have helped elevate the beer. He also explained how the team are striving to establish London Black as The beer of London and to forge the association between London and London Black such that for a beer drinker, any visit to the city would not be complete without a pint of London Black.  Image Credit: Anspach & Hobday

There are little more than three weeks to go until The 2025 Brewers Congress and Brewers Choice Awards. One company nominated in this year’s awards is the fantastic Thornbridge. So what better time for us to revisit our interview with co-founder Simon Webster from earlier this year. There are certain joys, certain constants when it comes to the world of beer. And one of those has to be the pleasure when scanning the bar for a pint and you happen across the pump clip for Jaipur on cask. It’s a seminal beer that has stood the test of time and this year the brewery responsible, Thornbridge, based in the Derbyshire Dales, celebrates the 20th anniversary of both that beer and the business, too. The Thornbridge story began back in 2005 when founders Jim Harrison and Simon Webster recruited two young brewers to brew on a second hand 10-barrel kit in the grounds of Thornbridge Hall. A journey that began in the small Stonemasons Workshop at Thornbridge Hall is one that has gone on to grow into the Riverside Brewery in Bakewell where the team produce some nine million pints of beer each year. Like any good business, the brewery has moved with the times. While Jaipur remains the flagship, its gluten-free Helles Lukas and Green Mountain, a 4.3% Hazy Session IPA, also account for a significant amount of the brewery’s production. Thanks to a brewing team led by Ben Wood, Dominic Driscoll and Rob Lovatt, they create beers that cater for a wide and diverse audience. So as the celebrated brewery comes toward the end on a year that toasts two decades in business, we caught up with co-founder Simon Webster to discuss the Thornbridge journey. We look at the recent fantastic new addition of a Burton Union set, why collaborations continue to play a key part in the brewery’s proposition and, with new pub openings on the horizon, why Simon believes that such environments remain the best choice when it comes to enjoying a beer.

Brian Dickson is the co-founder and technical director at Leeds-based Northern Monk. One of the UK’s finest brewers, he’s been an integral member of the Yorkshire business since it started out in 2014. And an important part of the brewery’s current path is its journey to carbon neutral operations. In his recent talk, he shared some of Northern Monk’s achievements to-date in the fields of water, wastage, electricity and nitrogen. He also outlined the team’s future plans and goals that include biofuel energy generation, process water recycling, AI temperature control and solar installations.

The 2025 release of Pliny The Younger, the ever-popular annual iteration of Russian River Brewing Company’s Triple IPA, was unsurprisingly a hit. So what better time to revisit our conversation with Vinnie Cirluzo, co-founder of the seminal US brewery? We hope you enjoy… In the world of beer, there are a number of real positives when it comes to working for, or running, a brewery. Creating something that people enjoy, savour and value is a goal in any artistic venture. And in ownership, so is the ability to provide employment, development and satisfaction to your team. Another purpose for many businesses is the ability to affect a change. Breweries are often the beating heart of local communities. They can offer a place to frequent, to socialise and where possible, also have a positive impact on the local economy they form part of. In the case of Russian River Brewing Company, they do just that. And with the release of the modern phenomenon that is Pliny The Younger, their annual sought-after Triple IPA, on the horizon, what better time to catch up with co-founder Vinnie Cilurzo who, along with his business partner and wife Natalie, is the co-founder of the California business. In this episode he shares his observations on the changing brewing landscape, the importance of community and his love of working with different ingredients.  We also talked about the importance of maintaining a strong identity, integrity and, in an age of countless beer styles, why Russian River will continue doing what it does best – and that’s “staying in its lane” making the beers people love. Photo Credit: Russian River Brewing Company Production: Ross Macpherson

If you’ve not had a beer from Hall and Woodhouse, you’re sure to know someone that has. Blandford Fly, Fursty Ferret Amber Ale and Tangle Foot Golden Ale are long-established household names while the newer Outland brand, with beers such as its Tropical Pale Ale, West Coast IPA and Helles are making a mark on their own terms. And heading up the production of these beers is Toby Heasman. A celebrated and revered brewer that joined the business back in 2006.  Much has changed in the time Toby has been part of the business. And much has changed in the industry, and across the globe, since Hall and Woodhouse started out. Because Hall and Woodhouse, the British regional brewery, was founded by Charles Hall in Blandford Forum way back in 1777. Today, their family of pubs are regarded as some of finest in the country.  With more than 150 iconic public houses and inns at the heart of their communities across the South of England. And ensuring those pubs, as well as countless other customers, have access to great beer is Toby Heasman. In this episode we discuss how Toby found a passion of beer, one that led him into a career that he continues to grow and thrive in. We discuss the balance of brewing different styles for both Badger Ales and the Outland brand, as well as the underlying qualities that make a great beer across the board. He also outlines the responsibilities that come with working for such a prestigious business and why that’s a catalyst, rather a burden, when it comes to his commitment to beer and brewing.

A business and a relationship forged in Liverpool, Neptune Brewery has just celebrated its 10th birthday. But what is the secret to their success? Julie O’ Grady founded the business with her husband and business partner Les back in 2015. In the years since they’ve helped build a community and grow a team that thrive in making modern beers inspired by tradition. In this episode Julie outlines the brewery’s commitment to brewing beers they and their consumers enjoy, the importance of their beerhouse in establishing Neptune’s role in the community and why when it comes to social media, apps such as ratings sites shouldn’t be the be-all and end-all when it comes to business. To read our profile on Neptune Brewery from 2022, just click here. Production: Ross Macpherson

We are all aware of diacetlyl in beer but how does it originate and importantly, how do we reduce it? Then allow us to introduce Todd Isbell, a senior brewing technician at the University of Nottingham and International Centre for Brewing Science. Todd has a BS in civil and environmental engineering from Clarkson University and is a graduate of the United States Army Chemical School. A professional brewer for more than twenty years in the United States, he has taught fermentation sciences at Rockingham Community College for five years, and was the founding technical chair for the Master Brewers Association of the Americas Carolinas district. In his recent talk, Todd discusses the origins of diacetyl and how it’s reduced. He also highlights dry hop creep and how this phenomenon can be dealt with to create beers with higher drinkability as well as shelf stability.